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Play&

Play&

プレイアンド
Vendor
合同会社ASOBOARD
Every time you encounter games or fun, conversation and smiles spread. "Play&" to brighten your time with your loved ones
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About the brand

Every time you encounter games or fun, conversation and smiles spread. "Play&" to brighten your time with your loved ones
1
[Think from the play scenes. 】 The plan starts with the scene of "when, where, and with whom to play." We value experiences that naturally lead to conversation and smiles in everyday life.
2
[A world you'll want to line up. ] It's fun to line up without playing or to give as a gift. With a unified design, it expresses the Play& style.
3
[Leave room for play in everyday life. ] We deliver small discoveries and memories that spark small discoveries and memories in casual moments with family and friends.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Play&was established with the brand concept of "Touch, Spread," aiming to connect people and weave memorable memories through board games.
The trigger for launching the brand was that, in today's increasingly digital world, the value of real-life communication is being re-examined.
We believe that time spent with family and friends transcends mere entertainment to become important moments in life.
Board games offer a special experience where everyone, regardless of generation or status, gathers around the same table, sharing smiles, surprises, and sometimes even frustration.
　
Play& based on this 'playscene first' philosophy, empathizes with the hearts of players,
We create games that bring small extraordinary moments into everyday life.
　
What we want to achieve is not just offering products, but the very "connections" that arise through games.
By engaging with board games, fun and smiles spread, and that circle grows to family, friends, and even society as a whole.
We envision such a future and make it the mission of our brand. Memories and connections with people are passed down like a sash across time.
Play&continues to weave heartwarming moments and bonds with loved ones through the medium of board games.

What are we doing?

Play&plans, develops, and sells board games based on its unique concept of 'play scene first.'
Our games are designed with the player experience as the top priority,
We prioritize the simplicity of rules, intuitive operation, and above all, the idea that everyone present can enjoy it.
　
For example, in the first film, 'The Singing Phantom Thieves,' we incorporated improvisation and humor so that even those who aren't good at drawing or singing could get excited, and set up a game where anyone could become the main character.
The second title, 'ANOMIE,' combines replayability that can be played repeatedly in a short time with simple yet deep strategic elements.
　
In product creation, we pay special attention to materials and printing, pursuing tactile and visual beauty.
The illustrations feature a minimal and sophisticated design, creating an atmosphere that evokes a sense of worldview.
The worldview of Play& based on the concept of "touching and expanding," aims to create spaces where people can naturally converse, laugh, and share memories through games.
We aim for a future where board games go beyond mere entertainment and become hubs of communication, constantly challenging ourselves to create new experiential value every day.

Commitment to the product

Play&'s products value not only ease of play but also the impression you make the moment you pick them up.
The packaging is unified across the series, featuring a minimalist design based on white.
While each product features different colors and illustrations, the design makes them appear as a single brand when lined up, making it easy to convey the worldview even in the sales floor.
　
Moreover, not only the box but also the rules and contents are designed to be as simple as possible.
Even first-time players can quickly understand it, and we emphasize making it fun to get along with family and friends.
　
Titles like 'The Singing Phantom Thieves,' 'ANOMIE,' 'Piki Park,' and 'Stackard,'
Each game has different ways and scenes to play, but what they have in common is,
"It's about creating moments in everyday life where conversation and smiles arise."
　
It looks neat and enjoyable to play.
We aim to be a board game brand that blends well with in-store series offerings as gifts.
　

Who are supporting us?

Play&has gained support from a wide range of people.
The main target audience is people in their teens to thirties who gather with family and friends.
Actual buyers have shared comments such as "More family gatherings" and "Gatherings with friends have become more enjoyable."
　
Additionally, it is available at board game specialty stores, select shops, and event venues nationwide, and especially at large-scale events like the "Game Market," many visitors visit the experience booths and increasingly purchase after actually playing the game.
It has been featured on media such as social media and YouTube, and its fan base is expanding through word-of-mouth and reviews.
Play&will continue to expand its support as a brand that connects people in diverse settings.
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