西田 英樹
HIDEKI NISHIDA
We operate the miscellaneous goods brand "Fuwa Market" in Himeji City, Hyogo Prefecture. Originally working in advertising, I launched this brand in 2025 because I wanted to convey the charm of traditional Japanese patterns and handicrafts as a modern and cute "Wa" rather than the old image of "Japanese".
Using hand-dyed washi paper and canvas at a dyeing factory in Kyoto, we make stationery and household goods with auspicious patterns such as pine, plum, and blue sea waves in designs that suit our current lives.
We value making products that are fun when displayed in stores and make people a little happier when they pick them up. Currently, we are developing through select shops in Japan, general stores, and overseas e-commerce.