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Fuwa Market

Fuwa Market

フウワマーケット
Vendor
株式会社風和カンパニー
A miscellaneous goods brand with a modern design of traditional Japanese patterns. Using hand-dyed washi paper and canvas at a dyeing factory in Kyoto, he develops stationery and household goods. The brand will be born in 2025.
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T8140001131079

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About the brand

A miscellaneous goods brand with a modern design of traditional Japanese patterns. Using hand-dyed washi paper and canvas at a dyeing factory in Kyoto, he develops stationery and household goods. The brand will be born in 2025.
1
[Washi products] Washi paper is used from hand-dyed sheets one by one at a Yuzen washi dyeing factory in Kyoto. This is Japanese paper stationery with auspicious patterns in modern and cute colors, such as notebooks and accessory cases.
2
【Cloth products】 Made from hand-dyed canvas at a dyeing factory in Kyoto. The auspicious traditional pattern is finished in a modern and cute design, and it is developed as a cloth accessory such as a bag and a mouth.
3
With the theme of auspicious patterns such as pines, plums, and blue sea waves, we will develop modern and cute Japanese miscellaneous goods. It is a Japanese design that can be enjoyed in everyday life, which is also chosen as a Japanese souvenir or gift.

More about the Brand Owner

西田 英樹

HIDEKI NISHIDA

We operate the miscellaneous goods brand "Fuwa Market" in Himeji City, Hyogo Prefecture. Originally working in advertising, I launched this brand in 2025 because I wanted to convey the charm of traditional Japanese patterns and handicrafts as a modern and cute "Wa" rather than the old image of "Japanese". 　Using hand-dyed washi paper and canvas at a dyeing factory in Kyoto, we make stationery and household goods with auspicious patterns such as pine, plum, and blue sea waves in designs that suit our current lives. 　We value making products that are fun when displayed in stores and make people a little happier when they pick them up. Currently, we are developing through select shops in Japan, general stores, and overseas e-commerce.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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I originally ran another business, but to work on this business, I transferred the company and launched this brand anew in 2025.
　
The incident of his son made him interested in the welfare field, and he began to think about whether it was possible to do a business in conjunction with the activities of welfare offices. As one form of this, we are currently working on this miscellaneous goods business.
　
In the future, we would like to create jobs that lead to the growth and social participation of people at welfare offices through manufacturing and light work, and we are currently starting to do so little by little.
　
I also feel that it will be important for the retail industry to deliver the charm of Japan not only domestically but also overseas. In that case, I thought it would be better to have a product that makes use of Japanese culture and patterns.
　
However, the so-called "Japanese miscellaneous goods" also have a slightly old image. I want to make modern and cute Japanese miscellaneous goods that can be used by the younger generation and a wide range of people. With that in mind, I launched this brand.
　

What are we doing?

I have always liked design and manufacturing, and I have been involved in design and planning a lot in my previous work. I thought that traditional Japanese patterns would become modern and cute textiles that would suit today's life by devising colors and designs.
　
Therefore, together with textile designers, we create original patterns based on patterns such as pine, plum, and blue sea waves.
　
　
　
Based on the textiles, he visited a dyeing factory in Kyoto, consulted with a dyeing factory for washi and a dyeing factory in Kyoto for cloth, and made original washi paper and cloth.
*The image is hand-dyed Japanese paper
　
　
　
　
　
Since then, we have collaborated with Japanese paper processing factories and sewing factories in Japan to commercialize them as stationery and miscellaneous goods such as notebooks, goshuin books, bags, and mouths.
　
　
　
　

Commitment to the product

The design of Fuwa Market is based on auspicious traditional patterns such as pine, plum, and blue sea waves. In Japan, it has long been meant to continue to live long, prosper, and be happy.
　
Such patterns are expressed as modern and cute designs that are easy to incorporate into today's lives.
　
　
　
Through notebooks and bags that you use in your daily life, just holding them can make you feel a little brighter and positive. I design it with the hope that it will be such a miscellaneous item.
　

Who are supporting us?

Fuwa Market's products are mainly supported by women in their 20s and 40s.
　
　
"I like Japanese design, but I also like Scandinavian-style miscellaneous goods."
"I want to value the texture and texture of the handiwork."
"I like design miscellaneous goods that don't fit with people and have a little personality."
　
It is a brand that is often picked up by such people. It is also increasingly being chosen as a Japanese souvenir or gift.
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