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BrewBeast

BrewBeast

ブリュービースト
Vendor
株式会社トルクスト
In Hanamaki City, Iwate Prefecture, we foster "the best time" and "cool countryside". A brand that creates new stimuli and connections to the community through craft beer
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Invoice registration number

T1400001013950

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About the brand

In Hanamaki City, Iwate Prefecture, we foster "the best time" and "cool countryside". A brand that creates new stimuli and connections to the community through craft beer
1
We pursue "delicious" and "cool", and are particular about the combination of ingredients, aromas, and colors so that even those who don't like beer can enjoy it
2
The representative himself self-renovated the brewery. Based on the DIY spirit, we create challenging products that create a "comfortable sense of incongruity" in existing rural towns.
3
Through active collaboration with local farmers and companies, we are creating a new culture of Hanamaki as a glue that connects people and the community
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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BrewBeast is a craft brewery that was born in 2019 through self-renovation in Hanamaki City, Iwate Prefecture. The reason for launching the brand was a strong desire to "deliver the best and story to everyone through craft beer brewing." Hanamaki is a rural town with rich nature and calm air, but in recent years, the population has been declining, and young people are leaving in search of stimulation. Under such circumstances, we wanted to turn Hanamaki into a more interesting and attractive place through the "opportunity" of craft beer.
　
BrewBeast's goal is not just to make good beer. While valuing the goodness of Hanamaki's "laid-back countryside", we want the younger generation to feel the charm of the "cool countryside" by adding new stimuli and discomfort to it. Craft beer has endless possibilities and the freedom to try any taste. Taking advantage of this freedom, we continue to propose new flavors that even people who don't like beer can enjoy.
　
BrewBeast also values "having fun hard". By sharing the joy of beer making and community building with my colleagues, and by conveying the joy of manufacturing and the fun of business, I would like to expand the circle of people who sympathize with me. We hope that our beer will bring out new possibilities in the land of Hanamaki and help create a place where people gather in search of stimuli different from the city, and a town that is loved as a "hometown that you want to return to".

What are we doing?

BrewBeast is a brand that combines the individuality of the Hanamaki region with the free thinking of craft beer. The concept we value is to "create a sense of incongruity". By adding an urban and sophisticated stimulus to the calm and laid-back atmosphere of Hanamaki, it breathes a new breeze into the region. In beer making, we take on the challenge of developing unique recipes that are not bound by preconceived notions while making use of local ingredients and seasonal sensibilities.
　
For example, we are also focusing on creating new value for local resources, such as collaborating with local farmers to develop limited edition beers that incorporate fruits and herbs from Hanamaki Production. From raw material selection to preparation, fermentation, and packaging, we pursue quality and individuality in every process. By carefully finishing it in small batches rather than mass production, we achieve the deep taste and aroma unique to craft beer.
　
We are also working to reduce our environmental impact by actively utilizing locally produced raw materials, reducing waste, and introducing energy-efficient equipment. In addition, through directly managed stores and events, we will deepen our connections with the local community and create new opportunities for interaction and experience through beer. We provide an opportunity to rediscover the charm of Hanamaki and think about the future of the region together.
　
BrewBeast's beer is not just a drink, but a part of a "story" that reflects Hanamaki's present and future. We will continue to be a presence that connects communities and people through craft beer and brings new value and stimulation to Hanamaki.

Commitment to the product

A fusion of minimalist outfits that have been stripped down and original flavors that shake your sensibilities. Introducing brands that symbolize the brand, wrapped in sophisticated designs.
　
IMPACT
≪ Putting in a large amount of 4 types of hops "Shocking Aroma≫
　
　
Hungers Mark
≪HuNgers MarK - A testament to craving and inquisitiveness: "Greedy IPA to drink all year round"≫
　
ESPRESSO STOUT
≪ coffee × beer "deep richness and umami"≫
　
Each product embodies BrewBeast's "delicious" and "cool" and adds a subtle stimulation and color to everyday life. Its simple yet detailed quality and design have earned it high praise from a wide range of people.

Who are supporting us?

BrewBeast is supported by a wide range of customers, mainly local Hanamaki customers. The target audience ranges from those in their late 20s and 40s who are interested in craft beer and those who are oriented towards an urban lifestyle, young people who want to discover new local attractions, and adults who are rooted in the community. The actual customer base includes beer lovers who use directly managed stores and online shops, as well as those who purchase as gifts and souvenirs.
　
In addition, through an online store for vendors, it will also be expanded to wholesale stores such as restaurants, cafes, and bars. BrewBeast beer is also served at unique eateries in and around Hanamaki City, as well as in local community spaces, and serves as a new place for local interaction. Buyers have commented that the taste is fresh and makes the most of local ingredients, and that the packaging is stylish and perfect for gifts, and the number of repeat customers is increasing.
　
BrewBeast is loved by many people as a brand that connects communities and people through craft beer and continues to convey the new charm of Hanamaki.
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