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ROSE LABO grows edible roses that do not use pesticides in Fukaya City, Saitama Prefecture. Based on the concept of "beautiful, healthy, and happy with edible roses," we are developing processed foods and cosmetics.

1.2万

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ROSE LABO

ローズラボ

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ROSE LABO株式会社

1.2万

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About the brand

We luxuriously use edible roses carefully grown on our own farm, and we are particular about quality without compromising at all. We will bring happiness to your life by filling it with love.

ROSE LABO's rare roses grown without the use of pesticides and a product containing a number of beauty ingredients that nourish the underlying strength of the skin are additive-free products that can be used even on sensitive skin.

The original variety "24" is the world's only rose developed for beauty. Based on the desire to "snuggle up 24 hours a day with the power of roses", it was born after prototyping 5,000 patterns.

More about the Brand Owner

田中綾華

AYAKA TANAKA

Born in 1993 in Tokyo. She is a member of the Ministry of Agriculture, Forestry and Fisheries (MAFF) Agricultural Women's Project. After dropping out of university in his second year, he trained at an edible rose farm in Osaka. In 2015, he became independent and established ROSE LABO Co., Ltd. with the philosophy of "making people around the world beautiful, healthy, and happy through 'edible roses'". As a farmer in the "sixth industry" that cultivates "edible roses" and develops and sells products such as processed foods and cosmetics containing roses, he also gives lectures and seminars. In 2019, he won the Grand Prize at the Mynavi Agriculture Awards, and in 2020, he received the Encouragement Award at the Eiichi Shibusawa Business Awards.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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We want to deliver the power of roses "strong and beautiful"

My great-grandmother lost her husband early, raised seven children on her own, and succeeded in manufacturing and selling bags and shoes, and is also a senior entrepreneur. Her great-grandmother loved roses. When I heard my great-grandmother's story about how looking at roses when she was depressed was healed of her painful feelings, I also fell in love with roses. Around that time, I heard from my mother that there were roses that could be eaten, and I decided to make a career in cultivating "edible roses."

At first, we packed the harvested roses in packs and sold them to restaurants, but the next time we had so many roses that we couldn't sell them out, we jumped into restaurants every day to do business, but there was a limit to how much we could continue to sell only "edible roses". So, when I tried freezing it, I noticed that the quality of the roses was surprisingly stable. After that, we not only sold "edible roses" packed in packs, but also processed roses to develop and sell jams and other products. This is the impetus for starting the "sixth industry" business.

I have been interested in beauty since I was a student, but I have been suffering from skin problems since I was a child due to my atopy family, and although I have tried many cosmetics so far, my skin has sometimes tingled and my face has become bright red and swollen.

"I want to make cosmetics that can be used safely even by people with sensitive skin like me," and this led to the development of hypoallergenic cosmetics using "edible roses."

After about two years of research, we succeeded in developing a new variety "24 (Twentyfour)" that contains more than 10 times more vitamin A (*1) and more than 2 times (*1) vitamin C than ordinary roses. Rose water and rose extract extracted from "24" are highly blended to create a natural cosmetic that can be used by people with sensitive skin.

*1: Compared to other species of roses grown in-house

What are we doing?

Through "edible roses",

Making people around the world beautiful, healthy, and happy

In 2015, ROSE LABO began cultivating "edible roses (edible flowers)" in Fukaya City, Saitama Prefecture, using hydroponic cultivation that does not use soil, without using pesticides.

We grow only edible roses on a farm of about 1,000 tsubo.

We carry out thorough quality control by operating everything from cultivation facilities, production, and shipping processes to product planning and sales in-house.

ROSE LABO's "edible roses" have been tested by a third-party organization for all 307 pesticide residue tests.

In addition, in the ingredient test, plenty of vitamins, polyphenols, quercetin, and dietary fiber were detected.

It is an edible rose that is said to be effective for beauty and health and has high expectations.

We will provide you with safe and secure "edible roses".

Commitment to the product

Growing roses with their own hands, lovingly.

A vinyl house that is our own farm in Fukaya City, Saitama Prefecture, which supports ROSE LABO.

From the roses grown on this own farm, ROSE LABO products are born.

All roses are planted with seedlings with their own hands, and the condition is checked with human eyes every day.

Determine the optimal timing and harvest each flower by hand.

Consistent quality control that can only be achieved because roses are carefully and lovingly grown.

This is our policy at ROSE LABO.

[Production]

In a greenhouse of about 1,000 tsubo in Fukaya City, Saitama Prefecture, three varieties of edible roses are grown.

(1) It is grown hydroponically with "rock wool" like a sponge without using soil.

(2) Roses bloom during the warm season of May ~ October. It blooms when it reaches an integrated temperature of about 1,000°C.

[Product development and processing]

Using "edible roses" as a raw material, we develop processed foods and cosmetics.

[Sales]

(1) We sell our original brand processed foods and cosmetics at e-commerce stores, department stores, retail stores, etc.

(2) We sell "edible roses" as raw materials.

Who are supporting us?

Since its launch in 2018, the cosmetics series has gained popularity among women who think naturally, and in June 2023, the cumulative sales of the series exceeded 530,000 units.

ROSE LABO will continue to propose beautiful lifestyles to people around the world through "edible roses".

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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ROSE LABO

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About the brand

More about the Brand Owner

田中 綾華

AYAKA TANAKA

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What are we doing?

Commitment to the product

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田中綾華