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Simple Plus

Simple Plus

シンプルプラス
Vendor
Simple+
Based on the concept of "your beauty as it is", a skincare brand born from a small town in Aichi that regenerates the skin and mind healthier with simple care.

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About the brand

Based on the concept of "your beauty as it is", a skincare brand born from a small town in Aichi that regenerates the skin and mind healthier with simple care.
1
The only facial soap in Japan containing "sericite" mined only in Toei Town, Aichi Prefecture.
2
The high-purity powder, which is also included in the foundations of famous cosmetics brands, removes dirt from pores and leads to clear skin while leaving the necessary moisture for the skin.
3
By using it instead of shaving foam, it prevents razor loss. It is a genderless cosmetic that can be used regardless of age or gender.

More about the Brand Owner

福田　美幸

Miyuki Fukuda

At the age of 46, he moved from Tokyo to Toei Town, Aichi Prefecture as a community revitalization volunteer. In the only town in Japan that produces sericite, which is a raw material for high-end foundations, while working as an instructor of foundation-making classes, I launched Simple+ in 2020 after conducting research to "convey the charm of soap that I have loved since childhood." Surrounded by abundant nature, the lab holds workshops to keep the mind and skin healthy while making use of natural materials. Media Coverage NHK Asaichi, Chunichi Shimbun, Yomiuri Shimbun, etc. Sales Results JR Nagoya Takashimaya, Meitetsu Department Store Main Store, Hoshigaoka Mitsukoshi, etc.,
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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True beauty arrived at by "letting go of more than necessary"
　
Ever since I was a child, I have lived with soap around me.
In the midst of my busy life in Tokyo, there were times when I stopped and wondered, "What am I looking for?"
The answer I found was to let go of more than I needed and keep it simple.
　
Toei Town, the only town in Japan that produces sericite, which is a raw material for high-end foundations, is a mountain town in Aichi Prefecture that promotes urban development called "beauty tourism" by utilizing its abundant natural resources.
He moved to this area in 2017 and launched his own brand, Simple+, after conducting research to "convey the charm of soap that I have loved since I was a child."
　
What I realized when I let go of various things and started living a simple life.
That is, the simpler it is, the more you can see the essence.
I want to help you find your true beauty through soap.
That's what Simple+ wants.
　
　
　

What are we doing?

"Your beauty as it is"
Helping to lead to healthier skin and mind with simple care
　
While I myself am surrounded by various things in Tokyo and living a busy life
I had the experience of stopping and letting go of more than I needed.
　
By letting go of various things and starting a simple life
I have come to understand how to live in a way that I feel really comfortable with.
　
By distancing yourself from your busy daily life and keeping it simple,
Essentially, your abilities will awaken and you will be able to shine in your own way.
　
At the Simple Plus Lab, we are close to each person's concerns.
You can make your own skincare items.
Workshops are also held.
　
Through a simple item called soap,
I want to help you find your true beauty.
　
That's what Simple+ wants.
　

Commitment to the product

"Japan's only facial soap using high-quality sericite"
　
Have you ever heard of the word "sericite"?
It is also known as "silk mica", which is a type of mica that is currently mainly used as a raw material for high-end foundations.
Currently, this sericite is mined only in Toei Town, Aichi Prefecture, in Japan.
Highly purity and high-quality sericite from Toei Town is used by famous cosmetics manufacturers in Japan and overseas.
　
When I was looking for a material to blend into soap, sericite, which I used to make foundation, suddenly caught my eye, and when I tried to blend it into soap, I was surprised by the gentle lather and wash that I had never experienced before.
　
"Ultrafine particles"
Gently removes dirt and roughness from pores, making the skin smooth and shiny.
　
"Supports rich foaming"
To wash your face, just roll a rich lather. Prevents skin problems caused by friction.
　
"High purity"
There is little unnecessary irritation, and it is repeated by people with sensitive skin.
No flavorings or preservatives added
　
"It's hard for the cleaning ingredients to remain on the skin."
Soaps made using the cold process method have a hard time leaving cleansing ingredients on the skin.
The natural function of the skin works normally, leading to healthy and beautiful skin.
　
　

Who are supporting us?

It is mainly chosen by women in their 30s and older, but it is a product that is often repeated by men.
　
・ Those who suffer from skin problems such as dry skin and atopy
・ Those who are not satisfied with your skin care
・ Those who are worried about age, skin, spots, dullness, etc.
・ Those who prefer simple skin care
・ Those who are concerned about darkening of pores
・ Those who are worried about razor loss
　
In addition, it is chosen by those who choose natural cosmetics and a lifestyle that is not only friendly to the skin but also to the environment.
　
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Pay for purchases by invoice. Payment via credit card is also accepted.
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