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Based on the concept of reducing food loss, a sustainable brewery that brews bread crust (mimi) as part of malt in all beer styles.

1,785

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Better life with upcycle

ベターライフウィズアップサイクル

Vendor

株式会社栄屋製パン

Liquor license

YES

Based on the concept of reducing food loss, a sustainable brewery that brews bread crust (mimi) as part of malt in all beer styles.

1,785

Followers

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About the brand

Based on the concept of reducing food loss, a sustainable brewery that brews bread crust (mimi) as part of malt in all beer styles.

We have a wide range of items, from fresh and refreshing beginner styles to rich beer styles that will make enthusiasts swoon.

SDG'S IN OUR LIVES IN A NATURAL WAY. The base concept is to reduce food loss in all beer styles.

A concept brewery that has been introduced in many media such as TV, magazines, and Youtube is a hot topic these days.

More about the Brand Owner

吉岡　謙一

Yoshioka Kenichi

It is my life's work to give shape to manufacturing that sincerely faces the people who eat and drink. Based on my many years of experience as a bread maker in the field of manufacturing, I can never compromise on the deliciousness of the product, no matter how good it is for society or how special ingredients are used. The approach of upcycle is to create a new story for a product that is about to end, where the two industries of brewer and boulangerie intersect. In an era where each person is searching for their own way of life, we want to be a brand that can provide new fun and richness to society.

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Why are we doing?

What are we doing?

Commitment to the product

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Why are we doing?

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We want to provide kindness and fun to society.

Things that are taken for granted around us, things that are easily obtained, and things that disappear just on the spot.

As a manufacturing brand, we want to deliver things that are sincere and meaningful to someone.

What are we doing?

The parent company of Better life with upcycle is a regional bakery that has been in business for more than 100 years. We value the individuality of the material, and we give shape to the product with various elements such as the pattern and weather with technology and experience.

Better life with upcycle uses food loss generated in bread production as a raw material and transforms it into a craft beer that is completely different from what it used to be.

The ingredients range from bread mimi, fruit sorting and peels, thinned wood, and rice flour from sake brewing.

When the story of a product is about to complete its mission, a craftsman puts his hand in it and a new product story is born.

Realignment of product stories. We want this magical craft beer to be enjoyed by as many people as possible.

That is the wish of Better life with upcycle.

Commitment to the product

Better life with upcycle's craft beer uses Mimi, a bread generated from bread shipped for Mr./Ms. Deutch.

Fermentation control products with the latest brewing equipment are available in a variety of beer styles.

As a manufacturer that has been creating food for many years, we can never compromise on the deliciousness of craft beer.

American Wheat ABV 4.0%

It is a hazy wheat beer with a soft mouthfeel. The juicy hop flavor is reminiscent of tropical and citrus, with gentle grassy and herbal flavors. In addition, the silky mouthfeel and clear bitterness of wheat and oats make it an exquisite drink.

Extra Special Bitter　ABV.5.0％

It is a copper-brown beer with a strong malt sweetness. The sweetness of malt-derived caramel and bread, and the aroma of hop grass and earth are pleasant. In addition, the bitterness and carbonation are weak and mild, making it an ESB that can be drunk smoothly.

India Pale Ale　ABV7.0％

It is a clear IPA with tropical fruit and citrus aromas. It has the glamour of a tropical country and the juiciness reminiscent of lemon and grapefruit. In addition to the aroma of hops, there is also a presence of malt and bread mimi and a clear bitterness, so it has a well-balanced taste.

In addition, we propose seasonal and collaboration beers with distinctive styles according to the season.

Who are supporting us?

It is a product that has an excellent affinity not only with craft beer lovers, but also with people with high information sensitivity, such as those in the apparel and cosmetics fields, as well as the outdoors and surf with high environmental awareness.

The high response we have received through Instagram, Youtube, etc. shows the sympathy and interest of the younger generation, but the volume zone of purchase age is 40s ~ 60s.

It is attracting attention from the hotel industry, which has announced its environmental friendliness, and is a product that can appeal to the high added value demanded by the times and its contribution to social issues.

The design has a high story and is targeted at women, making it a perfect gift unlike any other that shows the sender's flair.

It is also possible to brew beer in collaboration with companies that are worried about discarded ingredients and are looking for effective use. Please feel free to contact us.

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Deferred payments of up to 60 days

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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More about the Brand Owner

吉岡 謙一

Yoshioka Kenichi

Learn more about this brand

Why are we doing?

What are we doing?

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吉岡　謙一