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Riche en parfum

Riche en parfum

リシェエンパルファン
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株式会社Brillant
Riche en parfum is based on the concept of "enriching people with fragrance" Hair Care Brands
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T5080401018125

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About the brand

Riche en parfum is based on the concept of "enriching people with fragrance" Hair Care Brands
1
Riche en parfum is a hair care brand with the concept of enriching people with fragrance. An item that makes you want to wear it like perfume.
2
With a gentle formula based on natural essential oils, it values the natural beauty of the hair while achieving a plant-derived deep, shiny, and firm texture.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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I want to deliver an experience that heals both the mind and body with "fragrance".
With this in mind, the Riche en parfum brand "sen" was born.
The name "sen" has three meanings: story, endless, and nature. By incorporating the vitality and beauty of plants nurtured in nature into our daily care, we wanted to create a product that has the power to calm the mind and relax.
"May you be enveloped in a rich fragrance every time you use it, and your life will be richer."
This is our wish. Time to take care of yourself, and to make your life feel richer through scents. In the midst of daily hustle and bustle, you want to create moments that fill your heart by having just a little bit of luxury.
We make the most of the blessings of nature and create products that do not forget to be environmentally friendly. By using only naturally-derived ingredients, we value the natural beauty of the hair, while achieving a wild depth and shine derived from plants, as well as a firm and bundled texture.
By wearing sen, you can enrich your daily life with fragrance. That is the world we are aiming for.
　
　

What are we doing?

The most important thing in SEN's product manufacturing is "harmony with nature".
This is not just a commitment, but a philosophy that brings out the full power of nature and makes the most of its bounty.
For example, SEN's hair balm contains carefully selected plant-derived moisturizing ingredients such as apricot kernel oil, beeswax, argania spinosa kernel oil, and sunflower seed oil.
There is no compromise on fragrance creation. We mainly use natural fragrances extracted from natural plants and flowers, and we value the individuality of the fragrance depending on the time of harvest and production area, which is also a part of nature. The deep scent of lavender, the exotic scent of bergamot, and the refreshing scent reminiscent of spring sunshine – each has a story to tell and adds color to the everyday life of the user.
We continue to propose a harmonious and beautiful relationship between nature and people through products that "enrich the hearts of those who use them".
　

Commitment to the product

The main product that has appeared since the launch of Riche en parfum, the sen natural balm series. This hair item is mainly made with natural oils that can be used for hair care and styling at the same time. Tightly tie up the ends of hair that have become dry due to ironing and heat, creating a shiny and bundled feel. It contains plant-derived moisturizing ingredients, so it is a multi-balm that can be used not only on hair but also on hands and fingertips as a hand cream.
The development is carried out by hairdressers who care about their hair and face customers every day.
While making use of our on-site awareness and voice, we carefully finished it so that it not only envelops you in a pleasant scent, but also brings out the beauty of your hair itself.
"Classic", "Days Spring", "Evening", "Days Autumn", etc., are available in scent variations to suit the occasion and season. The fragrance-free "blanc" developed for people in occupations who cannot wear fragrances or those whose scents do not suit their constitution is also popular.
　

Who are supporting us?

SEN's products are widely supported by those who value the bounty of nature and the richness of fragrance.
It is especially used by women in their 30s and 40s who are looking for a little luxury in their daily lives, and everyone who values their own individuality. In addition, due to its commitment to fragrance, it has received high praise from beauty professionals such as hairdressers and stylists.
It is available at about 40 stores, including carefully selected hair salons and select shops that carry natural cosmetics all over the country, and is especially popular in the Chubu and Kanto regions, mainly in Shizuoka Prefecture.
Many customers have expressed their joy, such as "I am happy that the fragrance lasts for a long time and can be used not only for hair but also for hand care", "It is derived from nature, so it can be used with confidence", and "It can be appreciated as a gift".
With those who value nature and seek small luxuries and riches in their daily lives, SEN continues to walk.
　
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