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Arimoto

Arimoto

アリモト
Vendor
合名会社アリモト
Focusing on brown rice crackers, we deliver rice crackers that are gentle on the body without the use of additives.
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T5140003007222

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About the brand

Focusing on brown rice crackers, we deliver rice crackers that are gentle on the body without the use of additives.
1
A proud rice cracker that continues to be particular about domestic ingredients. Soy sauce made with a lot of time and effort using a particular traditional manufacturing method.
2
The manufacturing process is particular from fabric making. It is carefully manufactured by hand.
3
People and nature are friendly to the region, so to the company, the wisdom and grace of nature to you. Arimoto is working to realize the SDGs.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The reason why Arimoto launched the brand called Brown Rice Crackers is because of its desire to be a company that is appreciated by people since its founding.
　
Since our founding in Himeji City, Hyogo Prefecture in Showa 27, our mission has been to deliver products that are useful for the world and for people, not just making sweets.
　
We do not only aim to make money or prosper the company, but also to be close to the health and daily lives of our customers through safe, secure, and delicious products. To that end, we have continued to challenge ourselves to make rice crackers that take advantage of the blessings of nature called brown rice.
　
Brown rice is a "treasure trove of nutrients" full of vitality and contains a good balance of nutrients such as vitamins and minerals.
　
However, it takes time and effort to incorporate brown rice into your daily dining table. Therefore, the development of brown rice crackers began with the desire to make it easier and more delicious for people to enjoy brown rice.
We want to support healthy eating habits by taking advantage of the natural flavor and texture of brown rice and delivering rice crackers that are gentle on the body without the use of additives.
　
In addition, Arimoto has been committed to "safety and security" and has maintained an attitude of not compromising on raw materials and manufacturing processes.
We use 100% organic JAS-certified domestic brown rice, and value traditional manufacturing methods and artisan handiwork.
　
This commitment is not just product development, but also a sign of gratitude to nature, local communities, and customers.
　
Our goal is to make people feel the blessings of nature and the warmth of people through brown rice crackers. And we will continue to deliver "body-friendly rice crackers" that are loved by generations.
　
Arimoto will continue to make products with sincerity for the health and smiles of our customers.

What are we doing?

At Arimoto, in order to realize the brand's worldview of "making the most of the power of natural ingredients and delivering rice crackers that are gentle on the body," we are thoroughly committed to everything from raw material selection to manufacturing process and product development.
　
First of all, only domestic organic brown rice is used as raw materials.
Brown rice certified as organic is grown using environmentally friendly farming methods without the use of pesticides or chemical fertilizers.
By directly cooperating with farmers and disclosing production area information, we promise safety and security to our customers.
　
Unlike white rice, brown rice is rich in nutrients and contains a good balance of fiber, vitamins, and minerals. At Arimoto, we use "whole" brown rice without shaving it at all, so we deliver the blessings of nature as it is.
　
We also have great attention to the manufacturing process. We consistently handle everything from making the rice cracker dough to baking in-house, and the craftsmen carefully finish each piece without leaving it to the machine.
　
100% brown rice dough is difficult to process and requires subtle moisture content and temperature control, but the craftsmen interact with the dough to create the optimal condition.
In addition, seasonings such as soy sauce and salt are also used with domestic ingredients and traditional manufacturing methods, pursuing a deep flavor.
　
In addition, Arimoto is actively working on the SDGs (Sustainable Development Goals).
We are also focusing on solving social issues such as reducing the environmental impact of using organic rice, reducing food loss, and employing people with disabilities. Through community activities such as hand-baked rice cracker experiences, we also value food education and connections with local communities.
　
Each of these commitments supports the worldview of Arimoto's brand of "body-friendly rice crackers".
We take pride in utilizing the wisdom and blessings of nature to deliver safe, secure, and delicious products.

Commitment to the product

Arimoto's products are characterized by a gentle and warm taste that combines the power of natural ingredients with the skills of craftsmen.
　
　
Among them, the main product, "Brown Rice Konoha", is made with 100% domestically produced organic brown rice, and is a gem that allows you to fully enjoy the flavor and texture of brown rice itself.
One bag (14~15 pieces, about 50g) is equivalent to one bowl of brown rice, so it is perfect for those who want to easily incorporate brown rice into their daily meals. There are three types of salt, soy sauce, and plain, all of which are gentle seasonings that take advantage of the taste of the ingredients.
　
　
"Organic Brown Rice Plus" is a series that adds superfoods such as black sesame, quinoa &chia seeds, and seaweed to enjoy variations in texture and flavor.
They are popular among health-conscious individuals and those who want to make a small change to their daily diet. It can be safely eaten when you are hungry or as a snack for your child.
　
　
"Organic Brown Rice Therapy" is a brown rice cracker that has been certified organic, and is available in five types: light salt, unglazed, tamari soy sauce, white sesame, and black sesame. In order to bring out the flavor of the ingredients to the fullest, no unnecessary additives are used, and it is characterized by a simple yet deep taste. It is also certified gluten-free, making it a preferred choice for allergy sufferers and health-conscious individuals.
　
All products have a crisp texture and the aroma of brown rice, and the natural sweetness and umami will fill your mouth.
Customers have commented that they never get tired of eating it every day, that they can be given snacks with peace of mind, and that they don't like brown rice, but this can continue to be delicious.
　
Arimoto's rice crackers are a gem that is gentle on the mind and body, created by the quality of the ingredients and the handiwork of the craftsmen.

Who are supporting us?

Arimoto's brown rice crackers are supported by a wide range of generations, especially those who are health-conscious and prefer natural foods.
In particular, it is used by many people who are raising children, seniors, people with allergies, and those who are gluten-free and organic.
In addition, due to dietary education and health awareness, there are more and more opportunities for people to use it in schools, nursery schools, and medical and welfare facilities.
　
　
The directly managed store "Ippuku Senbei Hangetsuan" is popular not only with local customers, but also with tourists and repeat customers.
It is delivered to customers all over the country through online shops and e-commerce sites such as Rakuten and Amazon, and many people have commented that it is easy to purchase even from afar, and that it is perfect for gifts and souvenirs.
　
We also respond to the demand for corporate e-commerce sites and gifts, and flexibly respond to bulk purchases from companies and organizations.
Customers have commented on the "sense of security of the ingredients," "gentle taste," and "safe for children to eat," and the spread of new customers through repeat customers and word of mouth is also a major feature.
　
Arimoto's brown rice crackers are supported by many people who seek health, deliciousness, and peace of mind.
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