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The WeiRd

The WeiRd

ザ・ウィアード
Vendor
WONK
The WeiRd is a lifestyle brand focused on Portland, Oregon, on the west coast of the United States.
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T7810054589196

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About the brand

The WeiRd is a lifestyle brand focused on Portland, Oregon, on the west coast of the United States.
1
A story fragrance that combines "location" and "time"
2
100% natural fragrances
3
Personality × Authenticity

More about the Brand Owner

奥津 千尋

Chihiro Okutsu

After graduating from university, he has been working at a manufacturer at the Tokyo headquarters since 2017. Engaged as a planner for the air freshener development group. In the process of developing products, including marketing know-how, Research and development of fragrances, diffusion structure of fragrances, etc. Learned a wide range of things related to fragrance. After that, after leaving the company when I got married, Moved to Fukuoka and learned video production on his own. The YouTube channel "WONK! Travel". While traveling around the country while taking videos, I know that there are many places that have charm that cannot be conveyed through images and language alone. Meanwhile, on a trip to Portland, Oregon, on the west coast of the United States, where relatives are located, I fell in love with the "atmosphere" of Portland at first sight. Experience in fragrance development at my previous job and how to convey the charm I felt in video production, And multiply the impact in Portland, In 2025, we launched The WeiRd.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Encounter with Portland, Oregon
　
The WeiRd brand was born from an encounter with Portland, Oregon, on the west coast of the United States. The representative himself loved traveling, and was especially moved by the morning atmosphere of Portland, which is the origin of the brand's launch.
　
Portland has the slogan "Keep Portland Weird" and values individuality, authenticity, and sustainability. It deeply sympathized with this spirit and inspired me to re-examine what is really good for me.
　
"Keep Portland Weird" hung all over the city
　
　
In modern society, it tends to be difficult to travel in the midst of busyness and restrictions. However, I want you to feel the "atmosphere" and "once-in-a-lifetime encounters" you felt while traveling in your daily life. With this in mind, we wanted to deliver an experience that transforms a space into a travel destination through "scent".
　
The scent is something that directly gives you a sense of "atmosphere" that cannot be conveyed through words or photos. The WeiRd does not just aim to be eccentric, but values manufacturing that is unique yet of reliable quality, and is responsible for the environment of the future.
　
　
The scent of a morning in the suburbs of Oregon that moved my heart
　
When launching the brand, the first theme we chose was "Cedar Hills 6:00 AM". This is a scent that captures the quiet time of a morning mist in the suburbs of Portland.
　
For those who love to travel, want to experience a world they don't know yet, and want to feel the atmosphere of a travel destination from the comfort of their own home, we want you to start a "journey to choose good things" together. With this in mind, The WeiRd proposes the richness of a new everyday life through fragrance.
　
Image of the scent wafting through the windows of a house in a residential area
　

What are we doing?

100% Naturally Flavored Story Fragrance
　
The WeiRd offers fragrance products made with 100% natural essential oils.
　
In order to realize the brand's worldview, we have developed a story fragrance that combines "location" and "time" rather than just scenting.
The first installment, "Cedar Hills 6:00 AM," recreates the morning dew and the scent of trees that spread the moment you open the window at 6 a.m. in the suburbs of Oregon.
　
What we paid special attention to in creating our products was the selection of naturally derived ingredients and the balance of fragrances.
We carefully selected essential oils such as cedarwood, neroli, petit glen, and lavender, which can be expected to have a forest bathing effect, and pursued the comfort of actually being in the forest by containing phytoncides (relaxing ingredients emitted by plants).
Considering the strength of the fragrance and how it remains, it is designed to be easy to use in various everyday situations.
　
In addition, the representatives themselves did not like strong scents, and when the boom in scented fabric softeners and detergents came, they often felt unwell on a daily basis.
As "fragrance damage" became a problem, it gave me an opportunity to think again about what a really good scent is. This has also led to the use of natural fragrances.
　
By using natural essential oils, we achieve a scent that is friendly to the environment and people.
　
　
In the process of development, there was a lot of trial and error, such as the reproducibility and sustainability of the scent, but we continue to carefully manufacture products without losing the core of the brand, which is to express "spatial memory" through scent.
　
The WeiRd aims to bring small journeys and rest to everyday life through fragrance, and will continue to develop new location and time-themed products.
　
We are developing with the theme of traveling with scents

Commitment to the product

The scent of your travel destination at home anytime
　
The WeiRd products are made with 100% natural essential oils and feature a gentle scent that seems to have captured the blessings of nature. The flagship product, the "Cedar Hills 6:00 AM" series, is available as a reed diffuser, room &fabric spray, and a set product. (The spray is currently being renewed)
　
The lead diffuser at Cedar Hills 6:00 AM has a green and woody scent inspired by the forest air shrouded in morning mist on the outskirts of Oregon. The scent of essential oils such as cedarwood, lavender, and vetiver gives you a relaxing feeling of being in nature just by placing it in your room.
　
It blends easily into any space, such as the entrance, living room, or bedroom, and is popular as an interior decoration with a simple appearance. In fact, we have received comments such as "the smell of the entrance has improved" and "the scent spreads well even in a large living room".
　
Reed Diffuser (Oregon Morning Scent Cedar Hills 6:00 AM)
　
　
Room &Fabric Spray is an item that allows you to easily scent your space and linen. With just one push, the freshness of the forest spreads out, making it perfect for refreshing before going to bed or while working.
It has a gentle scent unique to natural materials, is not too strong, and is easy to use at any time. Customers have commented that it has a natural scent like a humid forest in the open air, and that it is perfect for going to bed or while working.
　
　
　
　
We also offer diffuser and spray set products, refills, and tester sets. The tester set is popular with first-timers, and direct sales include a coupon that can be used when purchasing the product. All products are designed to be designed to allow you to enjoy the "traveling scent" in various everyday situations.

Who are supporting us?

Bringing the air of travel and the healing of nature to your daily life
　
The WeiRd's products are supported by a wide range of people, especially those who are naturally oriented and interested in sustainability.
It is especially popular among women in their 30s and 40s who want to incorporate the healing of nature and the atmosphere of travel into their daily lives, those who are particular about interiors and fragrances, and those who are not good at strong scents.
In addition, gifts are in high demand and are often chosen as gifts for new life.
　
Actual buyers have commented on the high-quality scent of natural ingredients, the authentic scent that is not found in commercial products, and the mood rises every time I enter the room.
It is used in a variety of spaces such as the entrance, living room, and bedroom, and is also highly regarded for its ability to be used safely in households with pets and small children.
　
The WeiRd will continue to expand its development on various channels to bring the experience of "traveling with scent" to many people.
　
　
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