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The WeiRd

The WeiRd

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The WeiRd is a lifestyle brand focused on Portland, Oregon, on the west coast of the United States.
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T7810054589196

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About the brand

The WeiRd is a lifestyle brand focused on Portland, Oregon, on the west coast of the United States.
1
A fragrance that combines 'Portland, Oregon × hours' to bring home the air of your travels.
2
Made with 100% natural essential oils, recommended for customers who dislike chemical fragrances
3
Offering a floor-standing diffuser and portable room & fabric spray
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Encounter with Portland, Oregon
　
The brand's origin traces back to its encounter with Portland, Oregon, on the U.S. West Coast.
The brand's development began when I was moved by Portland's pleasant air and culture that values individuality during my travels.
　
One of Portland's famous slogans is "Keep Portland Weird."
This is not about streamlined chain stores or one-size-fits-all services, but rather about respecting local small businesses and the unique sensibilities of individuals.
　
This attitude creates an atmosphere full of creativity and diversity.
　
Also, in Portland, which enjoys rainy and cloudy weather throughout the year, coffee culture has flourished.
The accumulation of everyday conversations and discussions in cafes has given rise to the city's unique spirit.
　
The 'Keep Portland Weird' displayed throughout the city
　
Savoring "small moments" rather than efficiency or consumption
　
The people of Portland are also masters at discovering the "beauty" hidden within everyday life.
　
Early in the morning, a faint morning mist enveloped the city.
Steam rising from freshly brewed coffee.
Vegetables carefully grown by local farmers are displayed at the weekend market.
　
For them, wealth is not about owning luxury, but about truly savoring these "experiences."
Slowly and carefully cherish the small moments in life that you might miss if you prioritize only efficiency.
I thought that this way of living might be the very essence of rest that we tend to forget.
　
That's why we want many people who spend busy days to experience the everyday life that Portland residents cherish.
With that in mind, our brand was launched.
　
Atmosphere near Portland
　

What are we doing?

100% Natural Fragrance Story Fragrance
　
The WeiRd offers fragrance products made with 100% natural essential oils.
　
To realize the brand's worldview, we developed a story fragrance that combines "location" and "time" rather than just scenting. To faithfully reproduce the natural scents experienced in Oregon, we are particular about using natural essential oils.
　
In recent years, with the boom in scented fabric softeners and detergents, and the issue of "fragrance pollution" has become a problem, it has served as an opportunity to reconsider what truly a pleasant fragrance really is. This also contributes to our commitment to natural essential oils.
　
The first installment: "Cedar Hills 6:00 AM"
　
The "best awakening" I experienced in Oregon.
Without relying on alarms, we recreate the comfort of waking up encouraged by the scent of nature.
　
The moment I opened the window, the morning mist was cold and slightly damp.
Amidst the somewhat damp earth and the silence radiating from the deep forest's trees,
It feels like the faint, dazzling morning light streaming in,
A deeply refined green &woody scent that captures that moment.
　
We carefully selected essential oils such as cedarwood, neroli, petitgrain, and lavender, which are especially expected to have forest bathing effects, and include phytoncides (relaxing components produced by plants) to pursue a pleasant feeling as if you were actually in a forest.
We also pay attention to the strength and lingering fragrance of the scent, making it easy to use in various everyday situations.
　
By using natural essential oils, we achieve scents that are gentle on the environment and people.
　
The WeiRd aims to bring small journeys and relaxation into everyday life through fragrance, and will continue to develop products themed around new locations and time.
　
Traveling with fragrance in the room &fabric spray

Commitment to the product

Enjoy the scent of your travel destination anytime at home
　
All The WeiRd products use 100% natural essential oils and feature gentle scents that seem to lock in nature's blessings as they are.
Our flagship product, the "Cedar Hills 6:00 AM" series, includes reed diffusers, room &fabric sprays, and bundled products. (The spray is currently under renewal)
　
Various products from "Cedar Hills 6:00 AM"
　
A green and woody scent inspired by the clear morning mist of the Oregon suburbs.
Just placing it in your room gives you a relaxing feeling as if you're surrounded by nature, crafted with a refreshing scent.
　
Our main product, the diffuser, blends well with any space such as the entrance, living room, or bedroom, and is well received for its simple appearance and interior decor.
In fact, there are comments such as "The smell at the entrance has improved" and "The scent spreads clearly even in spacious living rooms."
　
Reed Diffuser (Cedar Hills 6:00 AM)
　
Room &Fabric Spray is an item that allows you to easily infuse your space or linen with fragrance.
Perfect for spraying on curtains or pillows before bed, or on the space to refresh yourself while working.
　
　
　
　
Additionally, in direct sales, we offer sets of diffusers and sprays, as well as refill and tester sets,
The tester set on direct sales sites includes coupons that can be used when purchasing products, so customers can purchase only after being satisfied with the scent.
　
Every product is designed with a focus on the texture, longevity, and usability of the scent, designed so that you can enjoy a "traveling fragrance" in various everyday situations.

Who are supporting us?

Bringing the air of travel and the healing of nature into everyday life
　
The WeiRd's products are supported by a wide range of people, especially those with a strong focus on natural pursuits and sustainability.
It is especially popular among women in their 30s and 40s who want to incorporate the healing of nature and the atmosphere of travel into their daily lives, those who care about interior design and fragrance, and those who are not comfortable with strong scents.
Additionally, there is high demand for gifts, and they are often chosen as gifts for a new life.
　
Actual buyers have shared comments such as "high-quality natural scent," "authentic scents not found in commercial products," and "mood lifts every time I enter a room."
It is used in various spaces such as entrances, living rooms, and bedrooms, and is highly regarded for its safe use even in households with pets or small children.
　
Key points for in-store setup and customer service
　
・Made with 100% natural essential oils, recommended even for customers who dislike chemical fragrances.
・The Oregon air is recreated with natural essential oils, allowing you to experience a realistic travel experience.
・With phytoncide ingredients, you can enjoy a forest bathing experience in your room.
　
About < diffusers>
- Comes in a generous 150ml size and lasts for 3 months.
・You can adjust the scent intensity by the number of sticks according to your preference.
　
　
The WeiRd will continue to expand across various channels to deliver the experience of "traveling with scent" to many people.
　
　
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