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Twnk

Twnk

トゥンク
Vendor
株式会社SWEETS
TWNK is a lifestyle brand that proposes experiences that color everyday life and items to enjoy your own time, based on the concept of "the magic of excitement".
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T2430001090128

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About the brand

TWNK is a lifestyle brand that proposes experiences that color everyday life and items to enjoy your own time, based on the concept of "the magic of excitement".
1
With the theme of "the magic of excitement", we will develop experiential items that will color your daily life.
2
Combine design and practicality to enjoy your time.
3
Photogenic world view and packaging that also meet the demand for gifts.

More about the Brand Owner

株式会社SWEETS

SWEETS Co., Ltd. aims to enrich daily life with high-quality products based on the philosophy of "harmony, independence, and curiosity", and as its core brand, TWNK provides items with design and experience value based on the concept of "the magic of excitement". We focus on creating products that are close to the lives of users and value individual possibilities and time. SWEETS aims to propose products not just as consumer goods but as part of their lifestyle, adding color to users' daily lives.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The brand was born out of the desire to be close to the reality that many people living in modern society put themselves behind in their daily busyness. Especially those who are busy raising children or working may not have time to devote time to self-care and beauty, and at the sudden moment, they may feel that they want to take care of themselves again and regain their identity. We wanted to deliver products that would allow them to have time to care for themselves even for a moment in their daily lives without giving up.
　　　
When launching the brand, we valued three values: harmony, independence, and curiosity. To naturally accompany the lifestyle and needs of each customer, to respect their own choices, and to always pursue new technologies and possibilities. Based on these principles, it is the mission of SWEETS to plan and provide beauty products that give shape to ideals.
　
In addition, the orange rose chosen as the symbol of the brand contains the flower language of "love at first sight, only you". This is a sign of our strong desire to keep our original intention in mind and provide customers with an experience that will make their hearts flutter and fall in love with the product the moment they come into contact with it.
　
SWEETS is not just a beauty brand, but also a partner that is close to your life and brings color and confidence to your daily life. In order for busy modern people to not lose sight of their own identity and continue to pursue their ideals, we will continue to sincerely work on the creation of high-quality products.
　

What are we doing?

In order to embody the brand concept of "harmony", "independence" and "curiosity", we have a thorough commitment in all processes of product development. First of all, the first hand cream we worked on was a hand cream called "Hand elixield". Why did I start with hand cream – because my hands are the most overused part of everyday life, but care tends to take a back seat. We aimed to create a product that allows busy modern people to have time to work on themselves even for a moment, and to feel the effects that are easy yet certain.
　
In product development, we generously pour in our unique technology and knowledge, such as carefully selecting anti-aging ingredients and pursuing self-maintenance effects through the fusion of Chinese medicine and aroma. It features a design that pays attention to detail, such as a high-adhesion shield formula that does not escape moisture from the skin of the hands, dullness care due to dryness, and improved firmness through moisture.
　
In addition, in the selection of raw materials, we use only carefully selected ingredients from reliable producers in Japan and abroad in order to achieve both gentle on the skin and high effectiveness. From the perspective of sustainability and the SDGs, we emphasize the production background with low environmental impact. The packaging design of the product also reflects the luxurious and elegant worldview, providing a heart-pounding experience every time you pick it up.
　

Commitment to the product

SWEETS products are committed to luxurious textures, reliable effects, and designs that bring excitement to everyday life. The main product, "Hand elixield", realizes "shield care" that goes beyond the framework of a simple hand cream. It is luxuriously formulated with anti-aging ingredients and pursues a self-maintenance effect through the fusion of Chinese medicine and aroma. The high-adhesion shield formula that does not allow moisture to escape from the skin of the hands protects the hands from dryness and external stimuli, leaving them moisturized and firm. Every time you use it, the elegant fragrance spreads, providing a soothing experience to the heart.
　
In addition, we are thoroughly particular about the packaging design, and the elegant visuals with an orange rose motif are perfect for gifts. We pursue beauty in every detail so that you can feel special from the moment you pick it up. Customers who have actually used the product have commented that "the skin on their hands has become moist and soft, and the scent has healed them," and "I have had an important time to work on myself in my busy daily life."
　
In the future, we plan to develop body care and face care products as a new lineup following hand care. All products combine the high-quality ingredients unique to SWEETS, a luxurious feel, and a design that adds color to everyday life. In order for our customers to have confidence in their own beauty and spend their days more abundantly, we will continue to strive to create one-of-a-kind products.
　

Who are supporting us?

It is mainly supported by women in their 30s and 50s, and is strongly supported by modern people who are busy raising children and working. It is especially used by people who want to "cherish time for themselves" and "want to easily take care of their problems that increase with age". The actual customer base has expanded to sensitive women living in urban areas, those with high demand for gifts, and even men with a high sense of beauty.
　
In addition, it is being carried in department stores, select shops, and other stores that propose a high-quality lifestyle, and is highly regarded as a gift. Many buyers have commented that the packaging is beautiful and perfect for gifts, and that it is extremely comfortable to use and that they want to repeat it.
　
We will continue to be a brand that listens to the voices of each customer and is close to the daily lives of more people.
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