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CLEARLABO

CLEARLABO

クリアラボ
Vendor
株式会社Extage
An oral care brand born with the motto of "easy anytime, anywhere".
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T2120003010750

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About the brand

An oral care brand born with the motto of "easy anytime, anywhere".
1
Easy to start oral care and more accessible. "Polishing" beauty.
2
In addition to cosmetics such as toothpaste, we also develop home appliances such as electric toothbrushes and oral irrigators.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The oral care brand "CLEARLABO" was born with the motto of "easy access anytime, anywhere".
　
We focused on the current situation where many people understand the importance of oral care, but are hindered by the busyness of daily life and complex procedures, and are unable to provide ideal care.
Professional care at a dental clinic is effective, but it is difficult for many people to continue attending due to high hurdles in terms of time and cost. On the other hand, although commercial products are convenient, we have heard some people feel uneasy about their effectiveness and safety.
　
"Polishing beauty"
　
These words reflect our desire to not only whiten teeth, but also to bring confidence to each person's smile and improve the quality of daily life.
　
A clean and healthy oral environment not only determines the first impression but is also deeply involved in overall health. However, oral care is often preceded by the image of "troublesome" and "time-consuming" and is often put on the back burner.
　
CLEARLABO was born to solve this challenge. We wanted to make the smiles of people all over Japan shine brighter by providing simple yet effective oral care products that everyone can continue to do without difficulty—that's how our brand journey began.
　

What are we doing?

CLEARLABO values three axes: simplicity, effectiveness, and ease of continuity.
　
Commitment to thorough ingredients
The most important thing in our product development is the safety and efficacy of the ingredients we use. We eliminate unnecessary additives as much as possible and carefully select only the ingredients that are really necessary. We are particular about designing products that are effective without damaging tooth enamel, such as abrasive-free toothpaste products and whitening powders with 100% naturally derived ingredients.
　
Joint development with dentists
Products such as electric toothbrushes and oral irrigators are developed under the supervision of practicing dentists. By incorporating expert knowledge, it is designed to achieve effective oral care at home.
　
Thorough pursuit of ease of use
We are particular about the usability and operability of the product, and pursue a design that anyone can use intuitively. For example, the whitening powder comes with a hygienic spatula, while the electric toothbrush has an ergonomic and easy-to-grip design, taking into account every detail for ease of use.
　
Environmental Considerations
We are also working to reduce our environmental impact by using ingredients of natural origin whenever possible and reducing unnecessary packaging. Contributing to a sustainable society is also an important part of our brand philosophy.
　
Under the philosophy of "Polishing Beauty", CLEARLABO will continue to contribute to people's health and smiles through high-quality oral care products that anyone can easily adopt.

Commitment to the product

Oral irrigators
　
The dentist-supervised oral irrigator "CLEARLABO ORAL IRRIGATOR" uses a powerful jet of water to approach dirt between teeth and periodontium, which cannot be removed by daily brushing.
　
In addition to the standard nozzle, it is a two-role specification with a convenient brushed nozzle around the braces. The 360-degree rotating nozzle reaches the back teeth and the back of the teeth, and the large 300ml tank reduces the need for water supply. The IPX7 waterproof design makes it safe to use in the washroom or while bathing. Easy to operate with easy-to-read LCD, 4-mode switching, and memory function. Why not start a refreshing oral care routine that takes it to the next level in addition to your usual brushing routine?
　
Mouthwash [quasi-drug]
　
This is a quasi-drug mouthwash that contains two types of active ingredients (tocopherol acetate and glycyrrhizic acid 2K) approved by the Ministry of Health, Labor and Welfare. It is gaining popularity as a new sensory care product that hardens and washes away protein stains just by rinsing it in your mouth.
　
Because it is a liquid, it also approaches dirt between the teeth and tongue that is difficult for a toothbrush to reach. Formulated with xylitol and 9 other Japanese and Chinese plant extracts, it is gentle on the mouth and provides a refreshing wash while protecting moisture.
　
Electric toothbrush
　
The electric toothbrush, developed under the supervision of a practicing dentist, has an ultra-lightweight design of approximately 136g and is designed for ease of handling. Approximately 10,000 ultra-fine bristles with a diameter of 0.01 mm are transplanted to achieve a brushing feel that wraps around the teeth and gums.
　
It supports efficient toothbrushing with 38,040 high-frequency vibrations per minute and has a cad pacer function that notifies you of breaks every 30 seconds. Auto-stop after 2 minutes to support ideal brushing habits. It has an IPX8 waterproof design and is fully washable, so you can use it safely in the bathroom.

Who are supporting us?

CLEARLABO's products are supported mainly by men and women in their 20s and 40s who are highly aware of oral care and value the quality of their daily lives.
　
In particular, it has received high praise from "time-saving" business people who want to take care of themselves efficiently even in their busy lives, as well as people with a high sense of beauty who value the impression of appearance.
　
They are also chosen by users who are not satisfied with traditional toothpastes or electric toothbrushes and want more effective and safe products. The product lineup, which focuses on abrasive-free products and naturally derived ingredients, has gained support from people with sensitive teeth and gums.
　
Many people have commented that "the oral environment has become refreshed since I started using it," "it is comfortable to use even though it is simple to use," and "the design is stylish and I want to keep it in the washroom."
　
CLEARLABO will contribute to the health and smile of more people by transforming oral care from a "cumbersome obligation" to a "pleasant habit".
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