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ROOGENIC

ROOGENIC

ルージェニック
Vendor
ファームストン株式会社
This is a wellness herbal tea brand using native herbs traditionally employed by Australia's Aboriginal and indigenous peoples.
    Eco-friendlyHandmade & CraftsLocally MadeSocial Good
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T7010801029008

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About the brand

This is a wellness herbal tea brand using native herbs traditionally employed by Australia's Aboriginal and indigenous peoples.
1
Made with native Australian herbs. Stay healthy for both mind and body with caffeine-free tea focused on beauty and health.
2
Focused on natural and sustainable design. It is a brand that values environmental conservation and contributions to local communities, taking into account the SDGs.
3
It is mainly made from carefully selected plant-based ingredients sourced from the Aboriginal community.

More about the Brand Owner

共同創業者　 CEO Oren Barak / Director Adi Barak

オレン・バラク / アディ・バラク

"We at ROOGENIC are a health-conscious team that deeply believes in the medicinal properties of Australia's native plants. We started in 2015 by serving iced tea at the Fremantle Market in Western Australia. We have been convinced of the wonderful nutrient density and health properties of Australian plants." Today, ROOGENIC's mission is to continue to preserve tradition and the healing power of nature while spreading the health benefits of Australia's native plants around the world. From a small market stahl, it has now grown into an internationally recognized brand. With an expanded product line and award-winning records, it has solidified its position in the wellness industry. Received the "Small Business Award" at the 34th Ethnic Business Awards
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The reason we launched the brand was driven by our desire to bring the natural blessings rooted in Australia's land and the wisdom of Indigenous Aboriginals into the daily lives of more people. In today's busy modern society, maintaining balance between mind and body is not easy.
At such times, if we can harness the power of nature to shape ourselves—that wish is the origin of the brand.
　
　
We were captivated by the power of herbs and plants nurtured in Australia's vast natural environment.
In particular, I deeply empathize with the traditional knowledge passed down through generations of Aboriginal people and their way of living in harmony with nature.
By proposing the plant wisdom they cherished in ways that fit modern lifestyles, they wanted to support physical and mental health and well-being.
　
　
What we want to achieve through our brand goes beyond simply offering products. Valuing the connections between nature and people, and between people, and contributing to the creation of a sustainable society, is also our mission. We hope to promote environmentally conscious manufacturing in cooperation with producers and local communities, passing on the rich nature to future generations.
　
Our brand aims to be a presence that embraces the hearts and bodies of modern people, while making the most of the blessings of nature. With that desire in our hearts, we work on our daily creations.

What are we doing?

Our brand is entirely sourced and manufactured within Australia, focusing on creating natural products that make the most of Australia's native plants and herbs.
In particular, they respect traditional Aboriginal wisdom and carefully select a variety of plants, including lemon myrtles that they have long utilized.
These ingredients are harvested sustainably in collaboration with local smallholder farmers and indigenous communities.
　
　
　
All products contain the superfood "Lemon Myrtle"
It is one of the most potent superfoods native to Australia.
It contains citrus aroma more than 30 times that of lemon, "citrus," and has antioxidant, anti-inflammatory, immune-boosting, and antibacterial effects, making it a popular health concern.
It is said that the Aboriginal people of Australia have long used it in cooking and medicinal herbs.
In product development, we focus on meticulous processes such as low-temperature drying and manual sorting to preserve the natural flavor and efficacy. Additionally, we are committed to making the most of the natural power of the ingredients, without using any preservatives or artificial flavors.
This commitment is reflected in the gentle taste and aroma of our products, as well as their gentleness on the body. Herbal tea is delivered caffeine-free.
　
We prioritize sustainability and actively incorporate recycled and biodegradable materials into our packaging.
Furthermore, we fulfill our social responsibilities by donating a portion of our sales to local communities and environmental protection activities.
During the product manufacturing process, we maintain close communication with local producers and value the spirit of fair trade.
　
Through these initiatives, we deliver products that coexist with nature while aligning with modern lifestyles.
Our brand values the blessings of nature and human connections, continuing to move forward toward a sustainable future.
　

Commitment to the product

　
　
　
　
"Native Relaxation"
　
This is a blended herbal tea specializing in relaxation.
Self-care support was created to deliver deep relaxation time to busy and stressful days. By focusing on natural ingredients, we address the unique concerns of modern people who feel restless even when they want to rest or whose minds feel sharp even before sleeping.
Because we are constantly busy with work, housework, and information, it's important to have the habit of relaxing your energy.
For those who want to beautifully groom not only time to work hard but also to relax their mind and body.
It gently supports your daily condition and leads you to a peaceful tomorrow through a new habit.
　
　
　
"Native Cleanse"
　
A beautiful ruby-colored herbal tea characterized by a light and refreshing acidity.
The sweet strawberry aroma is perfectly balanced with hibiscus and refreshing mint.
A cleansing habit aimed at modern people who tend to "accumulate things" due to irregular or irregular eating habits, aimed at helping you balance things from within.
It supports the feeling of discomfort that lingers on unclear mornings and heavy daily routines, helping you build a lighter condition.
The foundation of both beauty and health starts with 'circulation.' This new inner care is especially recommended for those who want to spend their days lighter and more positively.
　
　
　
"Native Anti-Inframitity"
　
It blends warm turmeric and lemon myrtle, with subtle spices of black pepper and pepperberry harmonizing in perfect harmony.
Inner support focused on the fluctuations in daily condition caused by age, lifestyle, and stress, designed to support a healthy daily life.
Based on natural ingredients, it supports daily health maintenance and beauty habits, guiding you to a balanced state from within.
Don't leave fatigue or discomfort unaddressed—start self-maintenance now for your future self. This is a product suitable for those who want to age beautifully and healthily.
　

Who are supporting us?

Our brand is supported by a wide range of people, especially those who are nature-conscious and health-conscious.
　
We are not simply people looking for "health foods."
While living every day to the best at work, housework, childcare, and relationships, the company has gained strong empathy from people who have started to feel "lately feeling somewhat fatigued" or "it's harder to get back in shape than before."
This brand is especially chosen by women in their 30s to 50s who are highly sensitive to beauty and health-conscious, and are known for their "natural self-care without overexertion."
Nowadays, with a lot of information and stress, it's easy to put a strain on your mind and body without even realizing it. That's why Rougenic values not "continuing to work hard," but "getting yourself in order and regaining your original condition."
For those who want to carefully engage with their body and senses amid busy daily lives, this very mindset is a major attraction.
　
Additionally, Rougenic is characterized by its commitment to natural ingredients and a refined worldview. While being health-conscious, the fact that it is not a typical "endurance health habit" but comfortably incorporated into a lifestyle has led to widespread support.
For those who want to consider beauty, sleep, circulation, and condition management comprehensively, this is a product that offers value beyond just "drinking."
　
"I want to spend my days more lightly," "I want to be myself without being affected by age," "Even if I'm busy, I don't want to put myself behind"—these are the people who choose Rougenic. As people who work hard every day begin to realize the importance of "getting organized," ROUGENIC is a brand sought after by many as a new self-care habit.
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