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Tamai Shoten

Tamai Shoten

タマイショウテン
Vendor
株式会社玉井商店
Based on tabi, which is a traditional culture of Japan developed by a long-established tabi manufacturer that has been in business for 135 years, "Tamai Shoten" proposes new value such as tabi, tabi-shaped socks, snowshoes, and shoes.

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T3120101004810

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About the brand

Based on tabi, which is a traditional culture of Japan developed by a long-established tabi manufacturer that has been in business for 135 years, "Tamai Shoten" proposes new value such as tabi, tabi-shaped socks, snowshoes, and shoes.
1
Tabi, a traditional Japan footwear, has a large number of processes and is carefully made by hand one by one. This commitment to making products is inherited in all products.
2
With the solid technology we have cultivated over the past 135 years since our founding, we have developed tabi-shaped socks, tabi, shoes, etc., with our roots in "tabi", which is our origin.
3
Feel the tradition from under your feet and walk through the modern era. Starting from tabi, we propose tabi-shaped socks and shoes, which will serve as a bridge to the younger generation.

More about the Brand Owner

玉井敬佑

tamaikeisuke

As the third generation of Tamai Shoten Co., Ltd., a long-established store founded in the 22nd year of the Meiji era, we have carefully made tabi socks, which are a traditional culture of Japan, one by one by craftsmen, and have built a history along the way. Against the backdrop of a history that began with the manufacture and sale of tabi, we feel the tradition from our feet and walk through the present day. Starting from tabi, we propose tabi-shaped socks and shoes, which will serve as a bridge to the younger generation. It's not because it's fashionable. Because our pride is there. First of all, I want you to know. I want you to touch it. The brand that was born from such a thought is [Tamai Shoten].
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The reason why I launched the brand Tamai Shoten is not just to protect the past, but to connect it to the future.
We have been making tabi and socks for more than 135 years since our founding in Meiji 22.
However, the reality was that Japan's kimono culture was definitely moving away from everyday life, and the craftsmen were aging, and I could see a future where technology and culture would quietly disappear if things continued as they were. "Will it end without anyone knowing, without being inherited..." That sense of crisis was the starting point for starting the Tamai Shoten brand.
　
Preserving tradition does not mean leaving it as it was in the past. While blending into the daily lives of people living in the times, it is our idea of inheritance so that people can feel "unique" again in a way that reaches their minds and bodies. That's why we use tabi as our starting point, but instead of preserving the "shape" of tabi, we create new tabi, socks, and footwear based on its "spirit"—to accompany the foot and support the person walking.
　
It's not to follow the "trend". Quite the opposite. This is because I believe that manufacturing with techniques, effort, and ideas that have lasted for more than a hundred years has the power to move people's hearts regardless of the era. What we want to deliver to the younger generation is not "retro Japanese", but the richness of everyday life that we can quietly be proud of. You can wear it without pretentiousness, but you can feel the "goodness" in a moment. I want to be the one who proposes such "traditions that can be lived in daily life".
　
Tamai Shoten is not just a brand for selling products. It is a challenge to "re-tailor" a culture that may be disappearing into something that can be alive again. And that challenge cannot be completed by us alone. It finally has meaning in the lives of people who wear them and touch them.
　
That's why I want you to know first. I want you to touch it. It all starts there.
That is why we launched Tamai Shoten as a brand.
　

What are we doing?

Based on the technology and spirit of tabi culture, we will develop socks and footwear that are close to everyday life, and regenerate tradition into a form that can be used in "now" life.
　
Tamai Shoten started with the tabi manufacturing industry founded in Meiji 22, and continues to manufacture and wholesale tabi socks, inheriting its technology and philosophy, and developing and selling socks and tabi-type footwear that can be worn naturally in modern life. We are committed to "manufacturing the right function as a function" that matches the comfort and shape and movement of the foot, mainly in Japan, and collaborates with tabi and sock production areas such as Tokushima, Nara, Hyogo, and Nagano as well as small factories with skilled technology as needed.
　
Since tabi and socks require more delicate comfort adjustments than they look, we are particular about the selection of materials for the outer and inner threads, knitting design, sewing specifications, and details of the toe and heel, and emphasize "comfort when used to it".
　
Rather than mass production, we continue to manufacture products that can be trusted in everyday life by making small batches and repeatedly improving while actually absorbing the voices of consumers.
　
Japan's tabi culture is rapidly disappearing due to the departure from kimono and the aging of craftsmen. In order to continue this culture as a "daily necessity for living in today's life" rather than "preserving it as a craft", we propose it in a form that is easy to wear, beautiful, and can continue to use.
　
Through Tamai Shoten's products, we hope to enrich the lives of the wearers themselves, and at the same time foster a cycle in which culture and technology are passed on to the future.
　
　

Commitment to the product

Tabi socks
Socks are one of the garments that stay in contact with your skin the longest throughout the day. That's why at Tamai Shoten, we place the most importance on material selection and design, which are "you can tell the difference by the time you continue to wear them rather than the moment you wear them." For example, in order to limit micro-stresses such as tightness, stuffiness, friction, and sewing to the limit, we optimize the compatibility of the fibers of the outer and inner threads, the density of knitting, and the three-dimensional structure of the heel and toe for each sock.
　
Not only is it soft, but it also emphasizes texture and functionality that is "not easy to get tired" even after repeated washing and wear. Including the lining thread that is not visible on the outside, natural fibers and functional materials are used differently for each application.
　
Ideally, socks that feel more comfortable when they grow up than when they are new.
　
In particular, tabi-shaped products have a structure that stimulates blood flow by naturally opening the thumb and other fingers, making it difficult to get tired even after wearing them for a long time.
　
　
tabi
For 135 years since its founding, Tamai Shoten has continued to make tabi by hand by craftsmen. Tabi is not only a "footwear" but also a "tool for adjusting posture, breathing, and even gestures". For this reason, we emphasize sewing that takes into account the range of motion of the ankle, instep, heel, and thumb, and continue to research comfort that adapts to modern life while adhering to traditional manufacturing methods.
　
[Tabi as a tool that functions with the feet, not the shape itself]
　
It is not only designed for kimono, but also as a tool that adjusts the center of gravity and balance of the body, such as standing work, tea ceremony, stage, yoga, and daily sitting and gestures. Tabi is not just a "misshapen sock". The natural opening of the toes stabilizes the axis of the body, and as a result, posture and breathing are adjusted.
　
　

Who are supporting us?

Tamai Shoten is supported by those who choose based on "their own feelings" and "daily realizations" rather than trends and the speed of information.
It is chosen by those who value "comfort and comfort" more than gender or age.
　
Not only the appearance of fashion,
Those who judge the total comfort, including comfort, material, gesture, and atmosphere.
Those who have a sense of choosing daily necessities not as "consumables" but as "elements that arrange their lives".
　
Less fatigue when wearing it for a long time, etc.
Those who value "the sense of security when continuing to use it" rather than "the pleasure of the moment you touch it".
People who are sensitive to cold and poor blood circulation, standing work, desk work, tea ceremony, yoga, etc.,
It is also loved by those who are conscious of living a life that carefully faces their bodies.
　
In addition, you can imagine the background of manufacturing, the correctness of it as a tool, the handicrafts of craftsmen, and the roots of culture.
It is chosen by those who love "quiet real".
　
"Trust" instead of "cheapness"
"Afterglow" rather than "strong claim"
"Accumulation of time" rather than "flashiness of the moment"
——I want to be a brand that is close to those who choose based on such values.
　
For those who want to choose "tools that can be nurtured" along with their lives.
Tamai Shoten aims to be close to you for a long time as a presence that quietly blends into your life.
　
　
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