"Japoraju" is a collage of Edo's ukiyo-e and modern landscapes. It is an art brand that mixes tradition with playfulness and expresses a new Japan. We will deliver the fantasy of modern times to the world
"Japoraju" is a collage of Edo's ukiyo-e and modern landscapes. It is an art brand that mixes tradition with playfulness and expresses a new Japan. We will deliver the fantasy of modern times to the world
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A collage of Edo's chic and modern enthusiasm "Japoraju". It is an art brand that plays with tradition and expresses a new sense of Japan. Unleashing overwhelming visuals without words to the world.
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A collage of Edo's aesthetics and modern chaos. It is a "Japoraju" that mixes tradition with a playful spirit and expresses a new Japan. Art that speaks intuitively visually and shakes the curiosity of viewers to the world
The reason why we promote this project is to liberate traditional Japan culture from "museum specimens" to "living everyday art". Ukiyo-e and traditional designs of the Edo period were once the "latest trends" of that era, full of energy that colored people's daily lives. However, in modern times, they are often fixed as "old things to protect" and are disconnected from our real sense of life.
If this continues, the wonderful DNA of Japan will become a corpse. With this sense of crisis, we are trying to "destroy and rebuild traditions". Rather than following the legacy of the past as it is, it is dismantled once and collaged (collided) with "today's Japan" such as the hustle and bustle of modern Shibuya and ramen. In doing so, it is our mission to reconnect the passion with tradition and continue to present an ongoing Japan culture that people around the world intuitively find "cool".
What are we doing?
"Japoraju" is a multifaceted creative development centered on "modern fantasy paintings" that fuse Edo's ukiyo-e and modern urban landscapes. Specifically, he sublimates masterpieces painted hundreds of years ago and modern digital colors, neon lights, and street culture into a single work using surrealist methods. These are not just image processing, but the process of deciphering the historical context and contemporary social phenomena and reweaving them into a single story.
Based on this visual, we provide an experience that transcends borders and "redefines Japan", from art posters and product development to spatial production. With an emphasis on "impact that doesn't require explanation," we are developing visual communication on a global scale that instantly captures the heart through social media and digital media.
Commitment to the product
The biggest commitment in our products is the "fusion of resolution" between the past and the present. Rather than simply mixing old paintings with photographs, he has a deep understanding of the strength of lines and the use of colors unique to ukiyo-e, and devotes his heart and soul to techniques that "harmonize" with modern visual elements in a stimulating way without feeling out of place. Even if you take a single line from the collage, there is a respect for Edo painters and the sophistication of modern graphics.
We also do not compromise on the texture of the products (posters, apparel, etc.) that are output. Against the backdrop of Japan's craftsmanship, we are particular about the reproduction of colors and the tactile feel of the materials, and pursue quality that makes the person who holds it feel that "this is not just a print, but an art with a soul." The perfect balance between the luxury of tradition and the friendliness of playfulness is our quality standard.
Who are supporting us?
The people who support "Japoraju" are those who are not bound by existing values and are always looking for a fusion of "authenticity" and "newness". In particular, overseas buyers and creators are attracted to Japan's traditions but feel that simple souvenirs are not enough. And they are domestic city dwellers who value their identity but enjoy a modern lifestyle.
For them who understand "intellectual playfulness", our work is not just a decoration but a conversation-starter storypiece. It is strongly supported by people of all ages and nationalities who enjoy the surprise of "why is this depicted here?" and have an independent style that incorporates art into their daily lives with their own interpretations.
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Pay for purchases by invoice. Payment via credit card is also accepted.
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