and black tea with a hundred flowers

ワコウチャヒャッカ
Vendor
VITABOX株式会社
A wellness brand originating in Japan. A rare specialty manufacturer of Japanese black tea, offering nutritious teas containing 11 types of vitamins and products made with carefully selected tea leaves from all over Japan
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T9011601026432

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About the brand

A wellness brand originating in Japan. A rare specialty manufacturer of Japanese black tea, offering nutritious teas containing 11 types of vitamins and products made with carefully selected tea leaves from all over Japan
1
A specialty brand specializing in domestically produced 'Japanese black tea,' which is rare even within Japan. We carefully select tea leaves from farms across Japan and deliver a cup packed with the local climate and special attention to detail
2
They offer 'nutritional black tea' that supports health with just one cup of tea. Our strength lies in developing unique products that combine deliciousness and wellness experiences, such as easily consuming 11 types of vitamins
3
In addition to our own brands like 'Wakocha Hyakka,' we flexibly accommodate small-lot OEM and collaborations with other industries. We offer products that delight all five senses, including art packages expressing the myths of Izumo

More about the Brand Owner

VITABOX

We are a wellness startup originating from Japan. We develop and manufacture functional beverages specializing in domestically produced Japanese black tea, and offer Japan's first nutritious black tea containing 11 types of vitamins. With the mission of "Enveloping the world with rich fragrances and coloring mental and physical health," we flexibly support our own brand business in collaboration with domestic farms, as well as small-lot OEM contracts and collaborations with other industries.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The reason we launched the Japanese black tea brand was our desire to let more people know the charm of tea leaves nurtured by Japan's natural environment. Japan boasts a rich climate with each season, and each region grows tea leaves with unique characteristics. However, when it comes to black tea, overseas varieties are mainstream, and Japanese Japanese black tea is still relatively unknown. We wanted to carefully convey the gentle flavor, aroma, and the passion of the producers of Japanese black tea.
 
When starting the brand, what was especially important was "tea that connects people." Tea enriches the moments spent with family, friends, and loved ones. We hope sports lovers and those busy with daily life can soothe their hearts with the gentleness of Japanese tea. With this wish in mind, we have developed a lineup that caters to diverse lifestyles, including athlete-made "ATHLEETEA" and collaborative products with miscellaneous goods brands.
 
Additionally, awareness of sustainability and organic practices is at the core of the brand. By valuing the blessings of nature and using domestically grown tea leaves, we aim for sustainable production together with local farmers. Through Japanese black tea, we want to be a brand where people can feel the warmth of Japan's nature, culture, and people. With that desire in our hearts, we work on our daily creations.
 

What are we doing?

Our brand is based on the concept of "Japanese black tea that feels the warmth of Japan's nature and people." All products use domestically grown tea leaves, pursuing flavors that highlight the unique characteristics of each origin and variety. For example, we focus on creating products that value the unique local climate, such as organic Japanese black tea from Kumamoto Prefecture and tea leaves grown in Izumo's rich nature.
 
In product development, we pay close attention to every detail, from selecting tea leaves to blending and packaging design. One of the most challenging aspects was establishing a production method that maximizes the gentle sweetness and aroma of the tea's natural sweetness. After multiple conversations with farmers and adjusting harvest timing and fermentation processes, we achieved a flavor that satisfied us.
 
Additionally, with a desire to support health and mental well-being, we offer products that consider functionality, such as Japanese black teas rich in GABA (γ-aminobutyric acid) and botanical Japanese black teas blended with the Ayurvedic superfood "Amla." These were born from the desire to provide a moment of relaxation in everyday life.
 
Furthermore, the packaging uses environmentally friendly materials, incorporating warmth and playfulness into the design. In the collaboration with the miscellaneous goods brand 'yukino,' the piece features a pug illustration, making it a perfect gift or treat for yourself. We will continue to strive in our craftsmanship so that people can feel Japan's nature, culture, and human connections through Japanese black tea.

Commitment to the product

All of our brand's flagship products are masterpieces filled with the blessings of nature and the heartfelt care of people.
 
First, let me introduce "ATHLEETEA." As a Japanese black tea brand created by athletes, we deliver GABA Japanese black tea that supports everyone who loves sports. Made exclusively with domestic tea leaves, it features a gentle taste and calming GABA ingredients. Recommended for those who want to relax after exercise or maintain their daily health. Since it's a tea bag type, it's easy to brew and perfect for busy days. Customers have commented that "drinking it feels comforting" and "the whole family can enjoy it together."
 
Next, "Wakoucha Hyakka Benifuki ×yukino" is a limited edition product created through a collaboration between a Wakoucha specialty brand and a miscellaneous goods brand. Made with the Japanese black tea variety "Benifuuki," the pug's cute design and packaging catch the eye. Popular as gifts or personal treats, it is well received for its soothing appearance and taste. It features a gentle aroma and subtle sweetness, enriching your tea time.
 
Furthermore, the "Izumo Japanese Black Tea – Kohaku &Shinen -" is a luxurious set made with tea leaves nurtured by Izumo's natural environment. "Kohaku," a green tea variety made into Japanese black tea, is attractive for its smooth mouthfeel and deep, sweetness. "Shinen" is a gem that spreads with a vibrant and dignified aroma, allowing you to feel the unique atmosphere of Izumo. Both come in a 2g × 5 packets, making them perfect for special moments or gifts. Customers have shared comments such as "You can really feel the natural flavor" and "They were delighted with the gift."
 
Every product is carefully crafted down to the smallest detail so you can feel the gentleness of natural materials and the beauty of Japan.

Who are supporting us?

Our Japanese black tea brand is supported by a wide range of customers. We are especially well-supported by those who are highly health- and nature-conscious, as well as those who value organic and sustainable lifestyles. It is also chosen by athletes who love sports, their families, busy businesspeople, and anyone looking for gifts for loved ones.
 
Actual buyers have commented, "The gentle taste of Japanese black tea is soothing," "The packaging is cute and perfect as a gift," and "Since it's domestic tea leaves, you can drink it with peace of mind." In particular, collaborative products with miscellaneous goods brands and athlete-supervised ATHLEETEA have become hot topics on social media and word of mouth, enjoying them widely from young to elderly audiences.
 
Additionally, it is available at select shops, organic specialty stores, and gift shops nationwide, with each store displaying its own unique style. Going forward, we hope to continue sharing the appeal of Japanese black tea with more people through local events and workshops.
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