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SATOYAMER

SATOYAMER

サトヤマー
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株式会社アイクリエイト
SATOYAMER is a regenerative lifestyle brand that fosters the blessings of satoyama and the "relationship" between nature and people
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T6011001056685

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About the brand

SATOYAMER is a regenerative lifestyle brand that fosters the blessings of satoyama and the "relationship" between nature and people
1
Habit Design × Regenerative We propose tea that makes use of satoyama ingredients in morning, noon, and night scenes, along with the habit of drinking them, fostering a cycle between people and nature from everyday life.
2
Sustainability is a system that allows companies and consumers to participate in environmental regeneration by selling and consuming tea with materials and background stories that do not rely on pesticides and chemical fertilizers.
3
In addition to tea wholesale, training, events, and programs can be used to enhance corporate value and consumer experience value.

More about the Brand Owner

株式会社アイクリエイト

iCREATE inc.

iCreate Co., Ltd. is a planning studio that creates a future where people, companies, and nature can utilize each other together based on the relationship of "symbiosis". Since its establishment in 2008, we have consistently supported brand strategy, product and service development, marketing, and community building. Starting from the cycle of food, agriculture, and daily life, we are engaged in a number of co-creation projects that promote changes in people's consciousness and behavior, and emphasize the "implementation" of sustainability beyond its philosophy. In recognition of these efforts, it obtained the international certification B Corp in 2025. Currently, through our own project SATOYAMER, we are working to create a system that allows people to participate in environmental regeneration from their daily habits.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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I have a feeling, but I have been watching the scene where I can't start moving
We have been involved in supporting the brands of many companies and individuals. In the process, I have met many people who want to regain their connection with nature and want to seriously face sustainability. However, at the same time, I have seen many scenes where people do not know where to start and are unable to take action. Even if you have a philosophy and thoughts, you can't see how to incorporate them into your daily life or business. SATOYAMER® started to solve this problem.
　
First, touch the soil from the abandoned farmland
Wanting to try it out in the actual field rather than a desk project, he started a field activity called Planners Farm on abandoned farmland in Kobuchizawa, Yamanashi Prefecture. As I touched the soil and faced the plants, I realized that circulation is understood by experience, not knowledge. On the other hand, we have also seen the reality that going to the fields and securing time is a high hurdle for many people.
　
I came to the daily habit of "tea"
That's where I arrived at the daily custom of "tea". Tea is easy for everyone to continue in their lives, and it creates time to take a break and return to their own state. SATOYAMER® aims to incorporate ingredients that take advantage of the blessings of satoyama into the habits of morning, noon, and night, and gradually shorten the distance between nature and the producer as you continue to drink it. Our goal is to create a state where we are participating in environmental regeneration before we know it.
　
I want to implement circulation in my daily life from a cup of tea.
From a cup of tea, people's lives are arranged, and the attitude of the company oozes, leading to the future of Satoyama. I want to implement this cycle in my daily life, so I continue to do SATOYAMER®.
　

What are we doing?

Starting with tea, we are making products that allow you to experience circulation
SATOYAMER® is a brand that restores connection with nature in everyday life through tea that takes advantage of the blessings of satoyama. Using plants grown as little as possible without relying on pesticides and chemical fertilizers, we value both the deliciousness that can be enjoyed and the story behind it. Tea is the most familiar point of contact with nature, which can be incorporated without special tools or knowledge.
　
　
It is designed as a "habit" for morning, noon, and night
SATOYAMER's tea is not just a beverage, but is designed to suit the time of day in the morning, noon, and night. In the morning, to adjust the rhythm of the day, during the day as a switch between meals and activities, and at night as a time to relax the mind and body. By suggesting blends and drinking methods tailored to each occasion, we encourage behavioral changes that continue without difficulty.
　
We are creating a circulation system that connects satoyama and the city
The materials are mainly used from the cycle of regeneration, such as satoyama conservation activities, natural cultivation, and thinning. The act of drinking tea in the city leads to forests, fields, and the activities of producers. SATOYAMER® reweaves the relationship between the city and the satoyama in the form of tea.
　
　
Not only products, but also experience and learning
In addition to wholesale tea sales, we also provide corporate training, events, workshops, and program design. By expanding it to experiences of knowing, feeling, and engaging with it, we aim to root sustainability as a "practice" rather than a "philosophy".
　
　
It leaves a margin for companies and individuals to participate
Rather than providing a complete answer, leave room for companies and individuals to find their own way to engage with them. That is the characteristic of SATOYAMER®. We are creating a system that allows each person to participate in the cycle from their own standpoint.

Commitment to the product

Utilizing the blessings of satoyama in a way that is not difficult
SATOYAMER's® tea making begins with making the most of the blessings born in the satoyama and agricultural fields in the most natural way possible. We do not rely on pesticides and chemical fertilizers as much as possible, choose materials that are grown in the process of protecting the soil and the environment, and value choices that do not put excessive burden on nature.
　
Cherishing the power and background of the material itself
One of the ingredients used is mulberry, which has been attracting attention again as a superfood in recent years. Mulberry has no peculiar taste, is easy to incorporate into daily life, and is a symbol of circulation. In addition, organic lemongrass grown in the natural environment of the Goto Islands has a refreshing aroma and is easy to drink, bringing comfort to your daily tea time. Yame tea is made from tea leaves that have been carefully grown by a manufacturer with a reputation for soil preparation, giving the overall blend a sense of depth and stability.
　
Prioritizing "deliciousness" that can be drunk every day
More than being sustainable, what is important is the deliciousness that can be continued on a daily basis. By carefully balancing aroma, taste, and aftertaste without overemphasizing functionality or individuality, we pursue a taste that naturally blends into our meals and daily life.
　
Blend design that becomes a habit
SATOYAMER's® teas are designed to match the rhythm of the day: morning, noon, and night. Assuming the time of day and drinking scene, the combination of ingredients, the presence or absence of caffeine, and the drinking comfort are finely adjusted. The premise of product design is that it can be easily incorporated into daily life.
　
Consider ease of use and spread at wholesale destinations
As a wholesaler, it is also important to note that it is easy to handle in stores and companies. Versatility in any provided scene, easy-to-explain material background, and margins that can be developed into experiences and programs. SATOYAMER® aims to deliver tea not just as a product, but with a story.
　

Who are supporting us?

People who want to improve the quality of their daily lives
SATOYAMER's® tea is supported by people who want to cherish the time to prepare their mind and body even in their busy daily lives. Many of the monitor participants who tried out SATOYAMER's® tea habits for a week called the 7-day program were people who had already incorporated tea into their lives, and many said that it was an opportunity to reconsider the choice of tea from a coffee-centered lifestyle.
　
Those who want to incorporate sustainability into their actions
Although they were interested in the environment and satoyama, they felt that they did not know what to do, and the evaluation that SATOYAMER's® initiatives became a "gateway to starting as a personal matter" stood out. In particular, the fact that we were able to re-grasp the cycle from the perspective of "habit" has led to understanding and empathy.
　
People who feel the value of habituation and behavior change
Many of the monitor participants answered their motivation for participating, saying, "I felt that habits were important," "I think they are easy to incorporate into their lives," and "I want to experience the changes." It can be seen that SATOYAMER's® goal of "behavior change that continues without difficulty" is concretely conveyed.
　
People who want to choose after being convinced of the material and background
In the evaluation of tea, the "OHAYO" and "ITADAKIMASU" blends were highly supported, and many people said, "I was surprised that mulberry tea is so easy to drink" and "If you want to drink it all day, tea is good." They tend to value not only the taste, but also the background of the ingredients and the connection with the satoyama.
　
People who are open to co-creation and collaboration
About 80% of the monitor participants answered that they could do something together with SATOYAMER®, and various collaboration ideas were raised, such as product development, café introduction, office proposals, and events. One of the reasons for its support is that it is expected to be a platform for expanding relationships, not just as a product.
　
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