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It is the only toothpaste in the world exclusively for pregnant women. Made with 100% natural ingredients, the gel reduces the risk of premature birth by eliminating 99.99% of periodontal disease bacteria.

Maternity Mom Toothpaste Gel

マタニティママハミガキジェル

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About the brand

Considering the health of the baby in the womb, it is the only toothpaste in the world made of 100% naturally-derived ingredients that can be used even when brushing teeth is uncomfortable due to morning sickness.

Distilled water of natural Kiso cypress, which contains 50% of the total ingredients, eradicates 99.99% of periodontal disease bacteria. It is known that the risk of preterm birth differs by 7 times depending on whether or not you have periodontal disease.

Maternity Mama Toothpaste Gel does not use preservatives, abrasives, or foaming agents, just like the Kiso cypress toothpaste gel used in Hotel Okura's suites.

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Why are we doing?

What are we doing?

Commitment to the product

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Why are we doing?

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Maternity Mama Toothpaste Gel is a brand that was launched as a sister version of Kiso Hinoki Toothpaste Gel, which has the world's only evidence against periodontal disease bacteria. It is made with distilled water from natural Kiso cypress trees that are over 300 years old as the main ingredient. Natural Kiso cypress is a mountain for the construction of Ise Jingu Shrine, and it is a tree that can be said to be a sacred tree in Japan. The Kiso cypress has an antibacterial component that is not found in ordinary cypress and hiba, and only natural Kiso cypress exists. Its ingredients eliminate 99.99% of periodontal disease bacteria, which are considered to be impossible to eradicate in the medical community.

What are we doing?

It is very important for pregnant women to prevent periodontal disease. It has been reported by the Japan Society of Clinical Periodontology that the risk of preterm birth differs by 7 times depending on whether you have periodontal disease or not. However, pregnant women tend to feel uncomfortable brushing their teeth normally due to morning sickness, which makes them more likely to develop periodontal disease. We made it with an appropriate formula so that we could reduce the risk as much as possible, and we made it comfortable to use without using foaming agents or abrasives. We aim to create the world's only toothpaste gel for pregnant women that also considers the baby in the womb.

Commitment to the product

Along with the maternity mom toothpaste gel, we also have For Kids so that you can use it with your cute child after giving birth. There is also evidence that Kiso cypress distilled water kills 99.99% of caries bacteria. We recommend that both mother and child use it together.

Who are supporting us?

Natural Kiso cypress is mainly used for the construction of Ise Jingu Shrine. All of them are national forests and very valuable resources, and of course they cannot be cut down arbitrarily. The Kiso cypress toothpaste gel series, which is made from this precious resource, naturally has a limit to its production volume, so we do not consciously use mass media to promote it. Therefore, the number of people who love it as a toothpaste that only those in the know know is increasing year by year. Nowadays, people know that it is very important to maintain oral health, and it is enthusiastically supported by people who are looking for care products that are gentle on the body.

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