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"LOGIC" is a minimalist skincare brand that aims to eliminate the "hassle" of skincare for busy people and provide further performance improvement.

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LOGIC

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株式会社パーク

"LOGIC" is a minimalist skincare brand that aims to eliminate the "hassle" of skincare for busy people and provide further performance improvement.

1,260

Followers

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About the brand

"LOGIC" is a minimalist skincare brand that aims to eliminate the "hassle" of skincare for busy people and provide further performance improvement.

Condenses the care necessary for busy people, skin care is completed in just 60 seconds. In order to release the hassle of skin care and increase disposable time as much as possible, we are particular about overwhelming time reduction.

In addition to moisturizing and caring for pores and keratin, we focus on the skin barrier function based on the idea of building the basic strength of the skin, and support the creation of skin that is resistant to stress caused by the external environment of busy daily life.

Dense foam and fine particle mist with a single push. You don't need any tips, it's easy, and you want to continue every day. In addition, we are particular about 5 free drinks such as alcohol and menthol.

More about the Brand Owner

佐々木智也

SASAKI TOMOYA

Representative of PARK Inc. / Head of LOGIC Business Until now, he has been active as an art director for WEB, packaging, advertising, etc., mainly focusing on corporate branding. Since around 2017, he has been engaged in branding and design for cosmetics brands, and through his experience in a wide range of fields such as hair care, skin care, and makeup, he has awakened to the joy of cosmetics and launched the men's skincare brand "LOGIC" as a new challenge.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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Starting with presentations, interviews, presentations, networking, and daily interpersonal communication within the company. Regardless of whether the face is good or bad, the appearance and skin condition are very important in business, and it is no exaggeration to say that skin care is now one of the performances. However, it is difficult for busy people to take their time to do so, and they tend to be neglected.

Why are we so particular about gadgets, clothes, food, and other gear, tools, and methods, but not so much attention to our skin? When I think about it, I think that taking care of the skin is for men.

I think it's because it's something.

First of all, I think that women are more likely to realize the importance of taking care of their skin early in the process of growing up, and to have the original experience of applying makeup to make them beautiful. However, men have few opportunities to do so, and it is difficult to make a habit unless you have a very high sense of beauty.

In addition, with the recent increase in awareness of men's skin care, various brands for men have been created and disseminated, but all of them tend to be "polite" and "mannerive", and it is also true that there are still high physiological hurdles for men.

Therefore, "LOGIC" was born as a skincare brand that can be designed to free people from "troublesomeness" and make it a habit by designing the optimal and minimum skin care (minimal care) in contrast to conventional skin care, which tends to require politeness and manners.

The foundation of the LOGIC brand is the desire to take a positive view of the act and people who are absorbed and busy working. People who have high goals and aspirations and are enthusiastic about their work are all busy. "LOGIC" supports the improvement of the performance of such people and wants to become a new option in the men's skincare market.

What are we doing?

The goal was to use skin care as a "work tool."

At LOGIC, we consider the following three conditions to be a "work tool" and aim to make skin care a "work tool".

1. Free yourself from hassles and increase your disposable time.

2. It's easy to do every day, without any etiquette or tips.

3. Provision of minimalist care.

In pursuit of skin care as a "work tool", we are particular about the following five points.

1. Care takes only 60 seconds

We are particular about overwhelming time reduction so that you can make morning and evening skin care a habit without difficulty. When you come home late at night for work or dinner, when you don't have time in the morning due to a meeting or business trip, or when you tend to skip it, you can quickly finish your skin care routine.

2. All-in-one care for busy men

In addition to moisturizing and tightening, the formula can also cover pores and keratin care, which are often forgotten, and skin firmness. In addition, we focus on the barrier function of the skin to support the creation of skin that is resistant to the external environment of busy daily life. In addition, in order to eliminate excessive stimulation, we are particular about 5 free drinks such as alcohol and menthol.

3. Anyway, it feels good and addictive

Chewy, highly cushioned foam and fine-grained fine particle shower mist with a single push. We pursued comfort that makes you want to continue using it.

4. Essential oil-based scent to calm the mood of a busy life

With a more refreshing and pleasant herbal citrus scent full of citrus, it also sets the mood for busy days. It is finished in a citrus base that is easy to use even for those who are not good at essential oils.

5. "Updating" Skincare

In order to pursue quality and performance, we regularly review and update our formulations based on the voices of our users. It will continue to evolve like the apps and services you use every day.

Commitment to the product

[Logic Foaming Wash 2.0]

The triple formula of carbonic acid*1×charcoal*2× and clay*3 thoroughly cleanses dirt and dullness from pores*4.

After washing, it is not tight, and the skin has a smooth finish, which prepares the skin for busy days.

Foam face wash that does not require lathering, achieves dense elastic foam, and can also be shaved.

○ Clay*3 Newly blended triple formula washes up and refreshes without tightness

○ The synergistic effect of reviewing the formula and scent makes you feel refreshed

○ The scent has also been renewed! A more invigorating and pleasant essential oil-based herbal citrus scent

○ Price review × capacity increased by 20%, cost performance improved

*1 Carbon dioxide gas (propellant) *2 Dirt adsorbing component *3 Sea silt and pentonite (dirt adsorbing component) *4 Caused by old keratin

[Logic Micro Mist Lotion 2.0]

A triple formula of human-type ceramide*1× NMF component*2, × moisturizing ingredient*3, focusing on the barrier function of the skin.

An all-in-one mist lotion that gently envelops the entire face and moisturizes without stickiness with a single spray.

○ Further "adjusted" with a new formulation that focuses on supporting the barrier function of the skin

○ Oil ingredients are added to improve moisturizing power and greatly improve moisturization

○ The scent has also been renewed! A more invigorating and pleasant essential oil-based herbal citrus scent

○ Price review × capacity increased by 20%, cost performance improved

*1 Ceramide NP, Ceramide AP, Ceramide EOP (all moisturizing)*2 PCA-NA, sodium lactate, PCA, serine, alanine, glycine, glutamic acid, lysine HCL, threonine, arginine, proline (all moisturizing)*3 Squalane, macadamia seed oil, jojoba seed oil (all moisturizing)

【How to use】

It's easy to use. There is no need to lather your face to wash your face, and the lotion does not spill out of your hands, just squirt it on your face. No matter how tired you are, you can quickly complete your skincare routine.

Who are supporting us?

It is used by people of a wide range of ages, from late 20s to 40s.

Recently, there have also been more and more opportunities for people to choose Logic skincare as a gift.

Currently, in addition to online sales on our own site and Amazon, we are selling at Barneys New York and Hankyu Men's.

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Return unsold inventory

There is a return period, so you can rest assured even if you are purchasing for the first time. Try different brands.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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Supported by rich content and AI recommendations

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Create the perfect merchandising plan backed by brand stories and AI-driven recommendations.

Get a 3,000 yen coupon for your first order!
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Skin Care & Basic Cosmetics

LOGIC

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Skin Care & Basic Cosmetics

LOGIC

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LOGIC

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About the brand

More about the Brand Owner

佐々木 智也

SASAKI TOMOYA

Learn more about this brand

What are we doing?

Commitment to the product

Who are supporting us?

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佐々木智也