Aesthetic quality

エステクオリティ

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\From the esthetic salon/ Salon-quality quality care every day. Inside × outside W beauty brand for women in their 30s and 40s. Cosmetics & Inner Beauty Care

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T4013301043043

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About the brand

\From the esthetic salon/ Salon-quality quality care every day. Inside × outside W beauty brand for women in their 30s and 40s. Cosmetics & Inner Beauty Care

Developed for customers whose hormonal balance tends to fluctuate with age. Medicinal tea for women is popular before and after treatment and for home use.

Cosmetics developed to enhance the effectiveness of esthetics pursue gentleness on the skin and anti-aging care. With the power of plants and a high concentration of beauty ingredients, it leads to moisturized and glossy skin.

More about the Brand Owner

プライベートサロンLuce

プライベートサロンルーチェ

A women-only relaxation and esthetic salon that has been in business for 16 years in Tokyo (Ikebukuro). There are many customers in their late 30s ~ 40s, and more than 90% of them are repeat customers. We have been working on the development of products that customers want.

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Why are we doing?

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In the course of taking care of our customers for 16 years, we have been asking questions such as "How to improve the effect of the treatment?" and "How to increase satisfaction?" I have been pursuing this.

And the desire to "support this customer's daily beauty and health with this kind of home care" was born.

Beauty is not something that can be completed by special care alone, but something that grows through daily accumulation.

That's why we want to make the "solid feeling" you feel at the salon in a way that you can feel at home.

That feeling is the origin of esthetic quality.

What are we doing?

We developed our own home care that was born from the real concerns of customers at the salon site.

Esthetic-quality products are not designed based on changes in the skin, body, and circulation that we have seen in the field, rather than trends or images.

・Prepare from the outside [Esthetic quality cosmetics]

・Prepare from the inside [Medicinal tea for women]

We believe that an approach from both the inside and outside, not just one or the other, is the path to beauty and health.

May the time to look in the mirror be a time to cherish yourself, not a time to blame yourself.

Esthetic quality gently accompanies women every day with the experience and thoughts they have cultivated at the salon.

Commitment to the product

[Esthetic quality cosmetics]

Aging care cosmetics are mostly specialized for blemishes and wrinkles, but what we aimed for is not just wrinkles or spots.

What customers really want is

"I don't look tired" or "I look younger than my age" = comprehensive youthfulness.

Therefore,

● Drying

● Loss of firmness

● Dullness

● Disturbance of texture

● Skin stress

We were particular about formulation design that approaches the causes of skin aging from all directions.

The ingredients were developed over three years after detailed verification of the balance between effectiveness and skin burden, and repeated on-site tests at salons.

The scent of the essential oils, which we were particular about until the end, was shifted to a fragrance-free one that anyone can use comfortably because the pregnant owner felt it was irritating to his skin.

The owner also loves it, and it is no longer related to the dryness around the mouth, which tends to be powdered in the middle of winter, and the pollen season, which is prone to fluctuations, is no longer rough.

"Incorporating high-quality esthetic-quality care into your daily life, and your skin will change as you continue to use it."

We are pursuing "products with a high retention rate".

[Medicinal tea for women]

Preparing the body from the inside is the foundation for beauty and health.

"Medicinal tea for women" was born to gently regulate the mind and body of women who tend to be disturbed.

It is a blend of 10 types of ingredients, including moringa, which is called a superfood, tangerine peel, natsume, wormwood, eucommia, black beans, brown rice, and loquat leaves.

Continuity is important for beauty and health from within. That's why I was particular about ease of drinking. It has a flavor that goes well with meals and is close to women's daily ailments.

Who are supporting us?

[Cosmetics] are mainly for customers in their late 30s and late 40s.

・I am concerned about fine lines due to dryness.

・Looks tired with age

・I have sensitive skin, but I want it to be effective.

・I was not satisfied with expensive cosmetics

We have received high support from those who say.

Salons have a high repeat rate,

"It feels like my skin is happy"

"My skin is different in the morning."

"I finally found a cosmetics that I can continue."

We have received many voices.

[Medicinal tea] is also mainly for customers in their late 30s ~ late 40s,

・Hormonal balance concerns

・Women's specific disorders

・Poor circulation and easy to get cold

It has been well received by people.

In the salon,

"Easy to drink"

"Gentle taste and easy to continue"

We have received a voice.

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Aesthetic quality

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More about the Brand Owner

プライベートサロンLuce

プライベートサロンルーチェ

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