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neruthé

ネルテ
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蓑島涼司
A fragrant decaf Japan tea that can be enjoyed safely even at night. This is a Japan tea that is particular about taste and can be enjoyed even by people who don't like caffeine.
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About the brand

A fragrant decaf Japan tea that can be enjoyed safely even at night. This is a Japan tea that is particular about taste and can be enjoyed even by people who don't like caffeine.
1
Decaffeinated Japan tea with low caffeine that can be drunk safely even before going to bed
2
Special blend of Ise tea. Taste design that retains aroma and flavor
3
Relaxation habits at night to end the day gently

More about the Brand Owner

蓑島 涼司

Ryoji Minoshima

A freelance designer who runs Instagram "Light Blue of Tea" where he drinks tea in a teapot every day. From my own experience of being busy and unable to rest, I launched Erte in search of "tea that I really want to drink before going to bed." We do not compromise on taste and aroma, and make Japan tea that delivers a margin that is gentle on everyday life.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The reason I started Nerte started with a small problem one night. "I want to drink tea at night, but I don't want to be able to sleep" - such a simple wish was the starting point of everything.
　
In my busy days, I want to face myself only at night. I want to calm my mind while drinking hot tea. But I was worried about caffeine and gave up. As I continued to have such experiences, I wondered, "Why is there no delicious Japan tea that can be drunk safely at night?"
　
There was an option called decaf, but none of them were delicious. The original aroma and flavor of Japan tea have been lost. Then make it yourself—the moment you decided, the story of Nelte began.
　
What I wanted to achieve was not just a product that was decaffeinated. Create a special time in the silence of the night to face your heart. Even in the midst of busy days, I wanted to make tea that would function as a "small ritual to reclaim myself." It was a tea for time to prepare your mind, not just to quench your throat.
　
　

What are we doing?

In order to realize the world view of Nelte, we took on the difficult challenge of "balancing deliciousness and peace of mind". General decaf treatment inevitably loses the taste and aroma. Therefore, we partnered with Ise Tea mirume to start developing a special tea.
　
Days of repeated prototypes over and over again. Rather than "how to bring caffeine close to zero", we put "balancing deliciousness and peace of mind" as our top priority. While retaining the rich aroma and deep flavor of Ise tea, we continued to focus on this technical challenge with our craftsmen to reduce caffeine to a level that can be safely drunk even at night.
　
In addition, Nelte wants to be not just a product, but a presence that provides "time to prepare your mind". That's why we paid attention to everything from the packaging design to the narrative. The story of a boy and a mysterious tea can expresses Nelte as a companion for sleepless nights.
　
　
In addition, we have taken care to ensure that a wide range of people can enjoy it with peace of mind, from pregnant women, those who are sensitive to caffeine, and families with small children. This initiative was born out of our strong desire not to take away the enjoyment of tea from anyone.
　

Commitment to the product

Nelte's flagship product, Sencha, is a confident product that combines our passion and technology. Although the price is 2,980 yen for a pack of 5 3g tea bags, its quality sets it apart from typical decaf products.
　
First of all, it is worth mentioning its rich aroma and deep flavor. When slowly extracted with 120cc of hot water at 70°C, a mellow aroma emerges that makes it hard to believe that it is decaf. With a 1-minute extraction time, you can fully enjoy the original taste of Japan tea. In addition, the second brew is designed to be delicious, and it is also easy to brew without waiting in 80°C hot water.
　
It can be used in a wide range of situations, including relaxation time before bedtime, daily tea time for pregnant and breastfeeding people, tea time with small children, and evening reading time for people who are sensitive to caffeine.
　
We have received many happy comments from customers, such as "I was surprised that it was so delicious even though it was decaf", "I was looking for a tea that I could drink safely at night, so it was really helpful", and "I am happy to be able to enjoy Japan tea even while pregnant". When we opened a store at the Narita Coffee Festival, we received a voice of surprise from many people who actually experienced the scent, saying, "It's completely different from the previous decaf."
　

Who are supporting us?

Nelte is widely supported by those who want to cherish their evening time. The main target audience is pregnant and breastfeeding women, people who are sensitive to caffeine, the working generation who want to relax before bed, and families with young children.
　
Looking at the actual customer base, the majority of the customers are women in their 30s and 40s, and they have received high praise from those who want to enjoy tea at night but are worried about the burden on their bodies. It has also attracted attention from health-conscious people who are highly interested in decaf, and when we opened our Marche store, we received many comments that we were looking for decaf.
　
Currently, we mainly focus on online sales, but we are also actively collaborating with organizations working to spread decaf culture. In the future, we plan to expand the availability at cafes, general stores, and other stores that emphasize lifestyle.
　
We have received warm feedback from buyers, such as "The night time has become special," "The whole family can drink it with peace of mind," and "It can be appreciated as a gift," and we realize that we are able to provide value beyond just products.
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