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Founded 108 years ago, this original factory brand was launched to pursue the ideal clothing for people living in cities by bringing together the know-how and the latest technology that has been cultivated by continuing to think about rain

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F/ACSION

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株式会社前垣

〜1,000

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Locally Made

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About the brand

An all-weather clothing brand that can be worn comfortably regardless of the weather, whether it's a sunny day or a rainy day

The material is made of Japan's high-performance breathable and waterproof material, and the specifications are comparable to the material adopted by the authentic outdoor brand

It is produced directly at our own factories overseas, and there are no middlemen, so the cost performance is high.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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In Kanazawa City, Ishikawa Prefecture, there are 185 days of precipitation in a year, or about half of the year.

For 100 years, we have been facing rain in this area, thinking about rain, and planning and developing rainwear that is effective in a hard environment.

This is an original brand that Maegaki has created after thoroughly considering the rainwear that we really need in our daily lives, utilizing the know-how and technical capabilities that we have cultivated so far.

What are we doing?

I want a coat that I really want to wear in the city.

The concept of F/ACSION began with this idea.

The goal was not to focus only on design and not be able to wear it immediately, but to create essential sophistication that can be used every day for a long time without hesitation.

It is not bound by trends, and in a modern basic design, comfortable comfort and stress-free ease of movement are harmonized, and you will notice the joy of wearing high quality in your daily life.

Commitment to the product

F/ACSION's products are made in our own factory, where skilled craftsmen with many years of know-how have accumulated in all processes such as patterning, sewing, and seam sealing.

This consistent management system not only allows us to produce high-quality products with unparalleled attention to detail, but also allows us to deliver products to our customers at a low cost without the need for middlemen.

It is made of high-quality domestic materials with excellent waterproofness and comfort comparable to models for full-scale outdoor use, and has cutting and stretchability that does not interfere with movement, bringing overwhelming comfort even in daily life.

Who are supporting us?

F/ACSION's products are widely worn by men and women in their 20s to 60s.

At Makuake, we received a support purchase of more than 4 million yen.

In addition, it is also handled by e-commerce sites, outdoor specialty stores, and select shops that are particular about quality, and has been well received.

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Deferred payments of up to 60 days

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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Supported by rich content and AI recommendations

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Create the perfect merchandising plan backed by brand stories and AI-driven recommendations.

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