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Hello Macadamia

Hello Macadamia

ハロー　マカダミア
Vendor
MiMi Import株式会社
First landing in Japan. An experiential healthy snack made from Australian macadamias roasted in their shells and enjoyed by cracking them open. It is supported as a health-conscious snack in South Korea.
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About the brand

First landing in Japan. An experiential healthy snack made from Australian macadamias roasted in their shells and enjoyed by cracking them open. It is supported as a health-conscious snack in South Korea.
1
The unique manufacturing method of roasting the whole shell is designed to trap the aroma and taste inside the shell. The aroma that spreads the moment you break it opens is a product that combines experiential value and differentiation.
2
Made from 100% Australian Macadamias. We have formed direct partnerships with local farms and carefully selected raw materials. We are particular about the pouch and use three-layer aluminum.
3
A nut that you want to crack once in your life. The feeling of "I'm happy!" at the moment of breaking and the aroma that spreads the moment you put it in your mouth are supported by both adults and children, and are also chosen as gifts.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Macadamia nuts found in Australia.
The reason we started this business is because of the macadamia nut experience we encountered in Australia.
The aroma that spreads the moment you crack the shell and the surprisingly fresh and gentle taste.
It was completely different from the macadamia I was familiar with in Japan.
I want to deliver this original charm to Japan.
　
With this in mind, we do not simply import products, but only sincerely introduce what we think is really good.
We will select products with a clear production background and a sincere approach to quality, and propose them to the Japanese market as "competitive products" that will be chosen by the times.
That's our role.
　
We were able to share that value with Hello Nature.
MiMi Import is responsible for brand development and distribution in the Japanese market, and introduces "Hello Macadamia".

What are we doing?

Competitive product offerings
　
MiMi Import is an import and sales company that carefully selects safe, secure, and really good products and develops them into the Japanese market.
As the only official partner in Japan that proposes "competitive products" that are chosen by the times, we are responsible for the brand development and distribution of "Hello Macadamia" as the only official partner in Japan that is affiliated with Hello Nature in Korea.
　
First of all, the macadamia nuts used as raw materials are carefully selected only from those grown in the fertile land of Bundaberg in northeastern Australia. We have established direct partnerships with trusted local farms and are transported to our own factory in Korea immediately after harvest to maintain freshness. Here, we manage all processes in-house, including refrigerated storage, quality inspection, roasting, weighing and packaging, and foreign object detection. The factory has obtained international certifications such as HACCP and FSSC22000, and does not undergo any chemical treatment or bleaching to protect its natural taste and safety.
　
In addition, we are thoroughly committed to creating products that are sustainable and friendly to both people and the earth, such as fair trade with local farms, a manufacturing system with zero chemical processing, and a health-conscious approach such as gluten-free and lectin-free. Our commitment is not only to "deliciousness" and "safety", but also to create a cycle that can bring smiles to the faces of all makers, deliverers, and recipients.

Commitment to the product

3 Commitment
　
(1) 100% Australian × Processed within 24 hours
Uses only macadamias from Bundaberg, one of the world's leading production areas. We have formed a direct partnership with the farm to transport fresh nuts to our factory immediately after harvest. By quickly transitioning to the processing process, we achieve "Zero Spoilage". An integrated system that connects raw materials to processing supports the value of freshness.
　
(2) 22-hour roasting method × shelled experience
The biggest feature is that it is "shelled". By cracking the shell just before eating with a special key, you can enjoy the original aroma and texture of the nut to the fullest. The rich aroma and high freshness that spread the moment you break it are highly satisfying and easy to lead to repeat purchases. In addition, as a unique roasting method that has been carefully selected, the shell is slowly roasted for 22 hours. It locks in the nutty flavor while bringing out the rich aroma.
The experience of "breaking it yourself" also differentiates it from other products, and is also chosen as a gift or for sharing. Many people say that it can be enjoyed with family and friends, and that it leaves an impression as a gift, and is supported by many people as a new nut that can be "broken and enjoyed".
　
(3) Safety and health consciousness
At our own factory that has obtained HACCP and FSSC22000 certifications, we consistently manage roasting, inspection, nitrogen filling, and triple packaging. It maintains stable quality after distribution.
In addition, it is gluten-free and free of preservatives and colorants, making it suitable for health-conscious markets.
　

Who are supporting us?

Hello Macadamia is mainly supported by women in their 30s and 40s who are highly concerned about health and beauty. It is chosen not only as an everyday snack but also as a gift for family and friends, making it particularly favored by those seeking safe and secure food. In addition, it is popular with children because of the "fun of splitting it yourself", and it is widely supported by families as a product that parents and children can enjoy while experiencing it together.
　
Many of our actual customers prefer products that are gluten-free and do not contain preservatives or colorants, and want to easily get nutrition even in their busy lives, and are conscious of the beauty and health benefits of macadamia nuts, such as high-quality unsaturated fatty acids, vitamin E, and minerals.
　
Wholesale destinations are mainly stores with authenticity-oriented customer bases, such as health food and natural food specialty stores, high-end supermarkets, and select shops.
　
From the buyer,
"It's so delicious!"
"I can't get enough of this smell."
"It feels good to crack open the shell."
"I love children."
"I incorporate it every day as a snack that is conscious of beauty and health."
We have received comments such as "When you make it a gift, it looks good and leaves an impression."
Many people praise the freshness of the shell and the fun of cracking it, and it is highly satisfying as an experiential snack.
　
In addition, all product reviews ★in Korea have received a high rating of 5, and the average rating is 5.0, maintaining a very high satisfaction rating.
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