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irodori sakelife

irodori sakelife

イロドリサケライフ
Vendor
縄時食品株式会社
"Colorful evening drink "irodori sakelife" "to you. These are unique sakes that will make your daily evening drink enjoyable. Blue sake colored with herbs is on sale.
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T3012401030885

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About the brand

"Colorful evening drink "irodori sakelife" "to you. These are unique sakes that will make your daily evening drink enjoyable. Blue sake colored with herbs is on sale.
1
The mysterious and beautiful indigo sake "Seirai Seiran" is made by coloring the carefully selected Junmai Ginjo sake with blue natural herbs (butterfly beans). The taste is the sake itself. You can enjoy a new sake experience.
2
The cute pink nigiri sake "Momoakane Momo Akane" derived from red yeast is fruity and has just the right amount of sweetness and acidity. It is low in alcohol and is also popular as a gift for women.
3
Red shiso ripe plum wine made with sake "Yurin Yurin". This premium plum wine is characterized by its deep red color derived from natural red shiso and its fruity, elegant taste. Comes in a gorgeous box decorated with gold leaf.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The reason why irodori sakelife was born was the desire to make daily evening drinking more enjoyable and colorful. As time passed rapidly every day and I was busy with work and housework, I felt that I needed time to work on myself at a moment's notice. At such times, I thought that if there was a drink that was not only drinking, but also beautiful to look at and make my heart flutter, my usual evening drink would become a more special moment.
　
While respecting the traditions rooted in sake and sake culture, it is okay to have sake that can be enjoyed more freely and in a more colorful way. With this in mind, we started creating a unique craft liquor with the theme of "Colorful Evening Drinking - irodori sakelife -".
　
In addition, as young people are moving away from sake and sake breweries across Japan are in a critical situation, we also had a strong desire to provide a place to meet our specialty sake and domestic liqueurs by spreading new sake experiences to young people.
　
When we launched the brand, we valued "the blessings of nature" and "pleasant surprises". Utilizing natural ingredients such as blue herbs, natural yeast, fruits, and cocoa beans, we aimed to create a sake that is visually vivid and soothes the drinker's mind, while also being rich in flavor and enjoyable to discover. In addition, in response to the growing health consciousness, we are particular about materials and manufacturing methods that are gentle on the body, and we try to make the evening drinking time a relaxing time for both body and mind.
　
What irodori sakelife wants to realize is to deliver small happiness and color in everyday life. We want to be close not only to special occasions but also to ordinary days, and to expand the world where everyone can enjoy evening drinks in their own way. We hope to continue to be such a brand that allows people to feel the beauty of nature, the four seasons of Japan, and the connection between people through sake.
　

What are we doing?

At irodori sakelife, we develop products with attention to detail, from material selection to manufacturing methods and packaging design, to realize the world view of "colorful evening drinks". First of all, what we value is "colors derived from nature". For example, the blue sake "Seiran" is made by adding butterfly peel to Junmai Ginjo sake to achieve a beautiful indigo color without the use of chemical colorants. In addition, there is a surprise that when you add acidic juice such as lemon, the color changes slightly to purple, adding a small surprise and fun to the evening drinking time.
　
　
In addition, the red premium plum wine "Yurin" uses ripe Nanko plums grown at the foot of Mt. Ibuki and pesticide-free red shiso from Oita Prefecture in Kyushu. We make the most of the blessings of nature and value the original color and taste of the ingredients. The pink nigiri sake "Momo Akane" is also characterized by the natural color of red sake yeast and the whiteness of the rice.
　
　
In the process of creating products, we also consider the production background of materials and sustainability. For example, the black vinegar sake "Vitality Brewing Apple Black Vinegar Sake" uses 100% turtle pot aged black vinegar from Kagoshima Prefecture, which is slowly fermented and aged using traditional methods. This combines a mellow taste that takes advantage of the power of nature with a healthy taste that is gentle on the body.
　
　
In addition, we select materials that are particular about pesticide-free cultivation and traditional manufacturing methods, and we value manufacturing rooted in the community through domestic manufacturing, and strive to create sustainable products. This commitment supports the "color" and "gentleness" of irodori sakelife.
　

Commitment to the product

Irodori Sakelife's products are characterized by their beautiful appearance, the gentleness of natural ingredients, the richness of taste, and the fun of arranging. Among them, we will introduce three main products and featured products.
　
First of all, "Blue Sake Seiran" is a beautiful indigo sake made with Junmai Ginjo sake and natural herbs and butterfly peas. When you pour it into a glass, you will be thrilled by its bright blue color, and when you add acidic juices such as lemon or lime or tonic water, you can enjoy a little surprise that turns slightly purple. The taste is clean and Junmai Ginjo itself, and it is easy to pair with both Japanese and Western food. Because of its beautiful colors that look great on social media, it is also popular for gifts and party scenes.
　
　
Next, "Momoiri Nigiri Sake Momoakane (Momo Akane)" is a pale pink nigiri sake made by interweaving red sake yeast and the whiteness of rice. It is characterized by its silky smoothness and thick mouthfeel, with a perfect balance between the natural sweetness of rice and the sweet and sour taste of strawberries. It is recommended to enjoy it chilled in a wine glass, or to taste it as a dessert. It has been well received by women and the younger generation, saying that it is "cute" and "easy to drink".
　
　
In addition, "Strawberry Sake BERRISH" is a strawberry liqueur with plenty of pulp made with the theme of "adult strawberry milk base". You can enjoy the pulp and crunchy texture of the strawberries luxuriously, and when mixed with milk, it tastes like a dessert. Strawberry puree is carefully pureed exclusively for this product, making it a must-have dish for strawberry lovers. It is so popular that it sells out immediately when it is seasonal or re-released, and is loved by many people as a "treat for yourself" and "as a gift for a friend".
　
　
These products symbolize the "color" and "gentleness" of irodori sakelife, making your evening drinking time richer and more special.

Who are supporting us?

Irodori Sakelife is supported by a wide range of customers. The target audience is mainly men and women in their early 20s to 50s who value daily drinking, and are looking for something a little interesting and new drinking experiences that have never been seen before. In particular, it has received a lot of support from those who are looking for a special feeling in beautiful colors that are talked about on social media, luxury liqueurs and whiskeys with a craft feel, gifts, and party scenes. In addition, colorful sake is often useful as a "favorite color sake".
　
Actual buyers have commented that they were happy when they gave it as a gift, that the natural colors are precious, and that they were looking forward to the evening drink. It is also popular among women and the younger generation, and is also chosen for use with friends, couples, and family gatherings.
　
It is also widely used in restaurants, and has been served not only at Japanese cuisine restaurants and izakayas, but also at famous and long-established inns and luxury hotels, and has been served as original cocktails in cafes and bars. "Blue Sake Seikai" is added to liquor menus not only in Japanese cuisine but also in Italian and French restaurants, and you can enjoy a beautiful marriage with your meal. In addition, it is appreciated by people from overseas, so it is also used by souvenir shops for foreign visitors to Japan and restaurants with many inbound customers.
　
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