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KEYCO

A brand of shirts and collars based on the concept of "clothes that can be enjoyed for a long time". We deliver products with materials that are carefully woven in Japan and whose texture increases as you wear them, and craftsmanship such as embroidery.

〜1,000
Followers

KEYCO

キーコ
Vendor
Fukulier
A brand of shirts and collars based on the concept of "clothes that can be enjoyed for a long time". We deliver products with materials that are carefully woven in Japan and whose texture increases as you wear them, and craftsmanship such as embroidery.
〜1,000
Followers

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About the brand

A brand of shirts and collars based on the concept of "clothes that can be enjoyed for a long time". We deliver products with materials that are carefully woven in Japan and whose texture increases as you wear them, and craftsmanship such as embroidery.
1
"Stand-up collar shirt" + "collar" = infinite variations
2
Using textiles produced in Japan and developing them in Slow Made in Japan
3
Build-to-order and small-lot production
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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I want to make clothes that can be enjoyed for a long time as much as I need.
I used to work as a designer for a brand, but every time I see a pile of clothes in a nearby dump, I wonder if I can continue to produce so many clothes every season. I started to think about it. If it remains unsold, it will be sold on sale or at an outlet, and if it remains unsold, it will eventually be discarded. What are we making things for? Is what we used to take for granted really right? A lot of questions have arisen in my mind.
 
At that time, I came across Enshu textiles woven in Shizuoka Prefecture, where I am from. What shocked me was its high density and good texture. Although it has a crisp texture, the more you wear it, the more comfortable it feels on your skin. In addition, at the weaving site, I learned about the difficult process of preparing each thread such as passing through it and finally finishing it into a single piece of fabric after a lot of daunting work, and my awareness of manufacturing has changed.
 
We launched KEYCO with the desire to create clothes that can grow with the wearer while arranging, repairing, and dyeing them like kimonos, and clothes that can be enjoyed for a long time, rather than disposable products.
 
 

What are we doing?

Developing "shirts and collars" using textiles produced in Japan
The ideal is someone who looks good in a white shirt. When I think of a white shirt, I think of a dignified, charming, and intelligent adult. When I was making things for a long time, such a person was in the back of my mind, and the moment I came across a crisp and high-density fabric, I decided to start a shirt brand.
 
The most important thing I wanted to do when creating a shirt brand was to make clothes that could be enjoyed for a long time. The fabric is dense and durable, and the texture increases as you wear it, but I went through trial and error to find out how to enjoy it when the situation changes or I get older.
 
And what I arrived at was the collar. The collar of a shirt is the most vulnerable place. In addition, we thought that if we could change the design of the collar around the face, the image of the shirt would change completely, so we developed a product that can be combined with a stand-up collar shirt with an optional collar. The collar not only changes the image of the shirt, but also protects the collar area.
 
 
 
 
 

Commitment to the product

The combinations are endless.
Even with a single shirt, just changing the collar can completely change the atmosphere, and the variations are endless. You can enjoy changing one shirt depending on the preference and situation of the wearer. You can simply wear a standard collar shirt at work, add a collar at meals, and use the collar as an accessory on your knit in winter. In addition, there are also gorgeous collars that are embroidered one by one by haute couture embroidery craftsmen, and the combination with these makes the shirt gorgeous at once and is active at events such as parties and graduation schools.
 
In addition, KEYCO's production system does not carry out mass production to prevent disposal, etc., and mainly develops made-to-order production and small-lot production.
 
The size is basically one size, but adjustment of the length and sleeve length is available upon request. In addition, we propose a dyeing re-service as a response to the problem of stains and yellowing that are a concern for white shirts and to enjoy them for a long time.
 
 

Who are supporting us?

Instruction from a wide range of ages
KEYCO's products are instructed by people of all ages in their 30s ~ 70s. Last time I bought a shirt, so this time I came to find a collar that matches the shirt, and there are many people who enjoy arranging shirts. Also, in cold seasons such as winter, some people buy the collar alone and match it with their own knitwear.
 
Recently, we have often received feedback from customers who wear KEYCO products on important occasions, such as "I wear KEYCO products on special occasions" and "I always wear KEYCO for commemorative photos with my family, graduation ceremonies, dinner parties, etc."
 
Many of KEYCO's shirts are worn in one piece, so I feel that there are many scenes of use between casual and formal.
 
 
 
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