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Ruamo
Bring natural and comfortable things to the world.
Organic cosmetics for adult women who want to live a healthy and comfortable life that identify what they really need.
1
Ruamo is based on the concept of "protecting". The first product is All-Day Protect UV Aqua Veil, a sunscreen that does not float white with a smooth feel using only natural ingredients.
2
UV foundation and UV powder are also available. There are also organic and vegan makeup products with beautiful colors and shine, as well as a domestic zelkova and beech wood trimming palette with a beeswax finish.
3
As Ruamo Basic, we also offer hair care and skin care products that offer organic quality at an affordable price. Bring organic food closer to you every day.
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Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
There are many natural and organic cosmetics brands in the world, but I have not been able to find a sunscreen that is easy to use without burdening the skin and the environment.
We felt that it was difficult to use general natural sunscreens every day, such as white and sticky when applied to the skin, and we wondered if we could make a sunscreen that uses only natural ingredients and has a smooth feeling of use, so we formed the Ruamo development team.
Made from natural ingredients, it is light and comfortable to wear, keeping the skin fresh and protecting its original beauty. Let's start with sunscreen, which is difficult to achieve.
This is the starting point of our "luamo".
Starting with our first product, "All Day Protect UV Aqua Veil," a sunscreen emulsion that protects the skin from UV and blue light, we have expanded our products to include UV powder, UV foundation, and color makeup.
We will continue to develop products based on the concept of "bringing natural and comfortable things to the world."
What are we doing?
The All-Day Protect UV Aquaveil was prototyped many times and took about two years to complete. It was very difficult to achieve a satisfactory SPF value with a smooth texture like emulsion, and the results were much lower than the expected value even in SPF measurement, and I was overwhelmed by the difficulty of making a sunscreen emulsion with only natural ingredients, but as a result, I was able to create a product that can cut not only ultraviolet rays but also blue light. It can be used as a light countermeasure product for the skin that can be incorporated into the care of the skin not only in the morning but also at night.
The color of the color makeup was only natural ingredients, and it was difficult to bring out the subtle nuances. I always feel like a great product is born after being pushed to the point where it might not work anymore.
The wooden palette that stores the color makeup is made of Japan hardwood, and each one is hand-finished with beeswax, making it a palette that you can enjoy over time. It is an expensive product for a pallet alone, but it has been very well received. It is a product full of craft that feels good in the hand.
As a brand born in Japan, we would like to continue to incorporate the goodness of Japan.
Commitment to the product
■ All Day Protect UV Aqua Veil SPF28 PA+++
24 hours a day, 365 days a year. It is a sunscreen emulsion that protects your skin from light damage.
76.9% blue light cut*
* Based on the results of tests conducted by a third-party organization
Who are supporting us?
Based on customer reviews
■ All Day Protect UV Aqua Veil SPF28 PA+++
I've already used a few bottles, but I only use Ruamo UV Aqua Veil all year round. It's a little different to have such a natural feeling. You can remove it with soap, and it's really useful. I use it every day as a UV base not only in the season when ultraviolet rays are strong, but also in winter. (Female in her 40s)
■UV Color Veil Foundation SPF26 PA+++
It's so light that you forget you're applying it, and it's like a beauty cream with color, and it feels like bare skin. It dries and moisturizes well, so you won't feel dry even in the evening. Even during the season when my skin is sensitive to pollen, my skin did not become rough or itchy. It gives me a shine and naturally covers the spots I'm worried about, but it doesn't feel like a foundation coating, and it doesn't feel like it's thickly applied, so my bare skin looks beautiful, and I liked it very much! I'm glad I found the ideal foundation. (Female in her 40s)
■ Ruamo Natural Multi Highlighter, Natural Eye Color
I like the classy shine. Not to mention the coloring. I was very satisfied with the quality because it was also good. It is also great to remove it with soap. (Female in her 30s)
■ Luamo Basic Skin Care (Cleansing Gel, Facial Toner, Deep Moisturizer)
I think it's been more than 3 years since I started using this product. In particular, cleansing removes makeup more thoroughly than I imagined, and I don't need to wash my face twice, so it's ★ perfect for me who is a troublesome person (woman in her 20s)
■ Ruamo Hair Care (Shampoo, Conditioner)
Even if the product is considerate of the body and the environment, it is difficult to find one that suits my hair, and I have been a shampoo refugee for several years. This is a feeling that your hair will rejuvenate surprisingly smoothly after a few times of using it. (Female in her 30s)
All products
There are no products available for display
Products
All products
There are no products available for display
Ruamo
Bring natural and comfortable things to the world.
Organic cosmetics for adult women who want to live a healthy and comfortable life that identify what they really need.
1
Ruamo is based on the concept of "protecting". The first product is All-Day Protect UV Aqua Veil, a sunscreen that does not float white with a smooth feel using only natural ingredients.
2
UV foundation and UV powder are also available. There are also organic and vegan makeup products with beautiful colors and shine, as well as a domestic zelkova and beech wood trimming palette with a beeswax finish.
3
As Ruamo Basic, we also offer hair care and skin care products that offer organic quality at an affordable price. Bring organic food closer to you every day.
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
There are many natural and organic cosmetics brands in the world, but I have not been able to find a sunscreen that is easy to use without burdening the skin and the environment.
We felt that it was difficult to use general natural sunscreens every day, such as white and sticky when applied to the skin, and we wondered if we could make a sunscreen that uses only natural ingredients and has a smooth feeling of use, so we formed the Ruamo development team.
Made from natural ingredients, it is light and comfortable to wear, keeping the skin fresh and protecting its original beauty. Let's start with sunscreen, which is difficult to achieve.
This is the starting point of our "luamo".
Starting with our first product, "All Day Protect UV Aqua Veil," a sunscreen emulsion that protects the skin from UV and blue light, we have expanded our products to include UV powder, UV foundation, and color makeup.
We will continue to develop products based on the concept of "bringing natural and comfortable things to the world."
What are we doing?
The All-Day Protect UV Aquaveil was prototyped many times and took about two years to complete. It was very difficult to achieve a satisfactory SPF value with a smooth texture like emulsion, and the results were much lower than the expected value even in SPF measurement, and I was overwhelmed by the difficulty of making a sunscreen emulsion with only natural ingredients, but as a result, I was able to create a product that can cut not only ultraviolet rays but also blue light. It can be used as a light countermeasure product for the skin that can be incorporated into the care of the skin not only in the morning but also at night.
The color of the color makeup was only natural ingredients, and it was difficult to bring out the subtle nuances. I always feel like a great product is born after being pushed to the point where it might not work anymore.
The wooden palette that stores the color makeup is made of Japan hardwood, and each one is hand-finished with beeswax, making it a palette that you can enjoy over time. It is an expensive product for a pallet alone, but it has been very well received. It is a product full of craft that feels good in the hand.
As a brand born in Japan, we would like to continue to incorporate the goodness of Japan.
Commitment to the product
■ All Day Protect UV Aqua Veil SPF28 PA+++
24 hours a day, 365 days a year. It is a sunscreen emulsion that protects your skin from light damage.
76.9% blue light cut*
* Based on the results of tests conducted by a third-party organization
Who are supporting us?
Based on customer reviews
■ All Day Protect UV Aqua Veil SPF28 PA+++
I've already used a few bottles, but I only use Ruamo UV Aqua Veil all year round. It's a little different to have such a natural feeling. You can remove it with soap, and it's really useful. I use it every day as a UV base not only in the season when ultraviolet rays are strong, but also in winter. (Female in her 40s)
■UV Color Veil Foundation SPF26 PA+++
It's so light that you forget you're applying it, and it's like a beauty cream with color, and it feels like bare skin. It dries and moisturizes well, so you won't feel dry even in the evening. Even during the season when my skin is sensitive to pollen, my skin did not become rough or itchy. It gives me a shine and naturally covers the spots I'm worried about, but it doesn't feel like a foundation coating, and it doesn't feel like it's thickly applied, so my bare skin looks beautiful, and I liked it very much! I'm glad I found the ideal foundation. (Female in her 40s)
■ Ruamo Natural Multi Highlighter, Natural Eye Color
I like the classy shine. Not to mention the coloring. I was very satisfied with the quality because it was also good. It is also great to remove it with soap. (Female in her 30s)
■ Luamo Basic Skin Care (Cleansing Gel, Facial Toner, Deep Moisturizer)
I think it's been more than 3 years since I started using this product. In particular, cleansing removes makeup more thoroughly than I imagined, and I don't need to wash my face twice, so it's ★ perfect for me who is a troublesome person (woman in her 20s)
■ Ruamo Hair Care (Shampoo, Conditioner)
Even if the product is considerate of the body and the environment, it is difficult to find one that suits my hair, and I have been a shampoo refugee for several years. This is a feeling that your hair will rejuvenate surprisingly smoothly after a few times of using it. (Female in her 30s)
All products
There are no products available for display
Products
All products
There are no products available for display
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