"GIFT SELECT SHOP Chord" is a coffee brand. We are also focusing on "upcycled miscellaneous goods" that use coffee grounds.
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Based on the concept of "you can drink it deliciously even if you don't like black", a fragrant coffee brand from Utsunomiya from a gift shop.
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Departure from Utsunomiya. A sustainable brand that is attractive for its gentle taste coffee and upcycled miscellaneous goods that reuse used beans.
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A portion of the proceeds from the sales of Choon Coffee are used for international cooperation activities such as support for maternal and child health in developing countries. Through coffee, we are contributing to the creation of a kinder future.
More about the Brand Owner
大音雄真
オオト ユウマ
Born in Utsunomiya City, Tochigi Prefecture. After graduating from a local high school, he studied cooking at a culinary school and returned to Utsunomiya to work at a café. After gaining experience in sales and product management at a major interior goods store, he is currently in charge of a wide range of operations at "GIFT SELECT SHOP CHORD", focusing on store management, product planning, and public relations activities.
Taking advantage of his on-site experience in both food and beverage and miscellaneous goods, he started the "Chord Coffee" brand. It features a gentle blend of flavors based on the concept of "even those who don't like black can drink it deliciously," and it also responds to the demand for limited edition products and gifts unique to the local area.
In addition, the international cooperation activities of the certified NPO Aozora, of which he serves as a board member, led to the planning and sale of upcycled miscellaneous goods using used coffee grounds as an SDGs initiative. A portion of the proceeds is used to support maternal and child health in developing countries.
We aim to create gifts that are kind to the giver, the recipient, and the future.
I used to be not good at coffee, but when I came across a cup that I felt was delicious even if it was black, my world changed. We want to deliver this excitement to people who are not good at coffee and those who want to be able to drink it black—that is the starting point of Chord Coffee. As a store with a gift shop as the axis,
It was also naturally connected to the desire to deliver.
What are we doing?
"Even if you don't like black, you can drink it deliciously."Based on the concept, we offer coffee with a gentle taste. It is mainly developed with drip bags, and is designed to be easy to pick up as a gift. He is also concerned about the future of coffee-producing areas"The 50-Year Problem of Coffee"and reuse used coffee grounds instead of throwing them away"Upcycled Miscellaneous Goods"We are also working on the deployment of. We hope to make our lives with coffee as sustainable as possible.
Commitment to the product
The most important thing is "ease of drinking". We carefully select blends that suppress bitterness and habit, while leaving a pleasant aftertaste of aroma. There are many voices that say, "You can drink it black at Chord Coffee," and some people say, "While drinking at Chord Coffee, I have been able to drink it little by little at other stores," making it a cup that people who are not good at coffee should try.
Of course, we also make coffee that will not be considered unsatisfactory for those who like black. In addition, we are focusing on making miscellaneous goods using coffee grounds so that the value continues even after you finish drinking. From our regular customers"I'm glad that the coffee I'm drinking becomes a miscellaneous item."We have received many voices such as, and we are creating a cycle in a way that is close to our lives.
Who are supporting us?
We have received a lot of sympathy from people who say, "Actually, I wasn't good at coffee, but I could drink chord coffee," and "I wanted to try black." In addition, as a "coffee that is happy to be gifted", it has gained high support for gift use. There are many repeat customers who have become fond of coffee because of Chord Coffee.
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