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WAITER-U

WAITER-U

ウェイターユー
Vendor
株式会社ルーフェイト清水屋
A modular gear brand that seamlessly connects the city and the outdoors to realize living without boundaries

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About the brand

A modular gear brand that seamlessly connects the city and the outdoors to realize living without boundaries
1
The starting point is the founder's personal experience of finding healing through solo camping from corporate burnout.
2
Minimalistic and functional. Designed to be intuitive to use even without technical knowledge, it is suitable for a wide range of outdoor beginners and experienced users.

More about the Brand Owner

津久井渉

WATARU TSUKUI

Born in 1991. As the representative of Rufate Shimizuya Co., Ltd., he operates the urban outdoor gear brand "WAITER-U". He spent his high school and university years in Australia and the UK, and after returning to Japan, he worked for a company. The turning point was when he realized physical and mental recovery through solo camping from burnout, and he started his business with the mission of making gear that removes technical barriers to outdoor experiences. With the philosophy of "living without boundaries", we have developed a modular gear system for professionals who work in the city on weekdays and enjoy camping on weekends. Backpacks, aluminum containers, tool bags, etc. have been successfully established at Makuake and have established their brand. He operates a directly managed store "THE CAMPING LOUNGE WAITER-U" in Shimokitazawa, Tokyo, and is expanding it as a showroom and community space attached to a café.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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After being overwhelmed by hard work in the IT industry for more than 10 years, the only thing that saved me was a solo camp in the car. Coffee beans selected at a café in the city center are brewed deep in the mountains. Such a simple time regained the richness that I had almost forgotten in the city.
　
Based on this experience, I launched WAITER-U in 2022 because I wanted to bring the healing of nature and the fun of the outdoors to people like me who are tired of the city. We deliver the "true comfort" pursued through student life abroad, hard work in the city, and the experience of being healed by nature to our customers through heartfelt product design.
　
I don't give up on both the city and nature. WAITER-U was born to realize such an urban × outdoor lifestyle. Simple and sophisticated designs and products that pursue functionality. It was born from the desire to provide tools that allow people to feel connected to nature even in their busy daily lives.

What are we doing?

WAITER-U pursues a minimalist aesthetic that connects the city with nature. In a simple design that strips down on waste, we have condensed only the functions that are really necessary.
　
At the core of our product manufacturing is "customization". The WAITER-U BACKPACK allows you to freely change the position of the external pockets, allowing you to choose the best placement for the usage scene. The upper pocket is on the front when traveling by train, and on the side when camping, so it is designed to fit the user's lifestyle.
　
In addition, the unique idea of the built-in sacoche allows multiple uses in one product. This idea was born from the needs of city dwellers to maximize functionality in a limited space.
　
There is no compromise in the choice of materials. We carefully select materials that are lightweight yet durable, and pursue quality that will be used for a long time. Behind the simple exterior is a functional beauty that has been calculated to the smallest detail.

Commitment to the product

The WAITER-U BACKPACK is an innovative backpack that blurs the lines between the city and the outdoors. It has a large capacity of 35L but a lightweight design weighing only 800g. The built-in sacoche is removable, making it useful as a valuables compartment at a campsite or for solo outings on business trips.
　
The device pocket on the back is designed to not reach the bottom, so you can protect your computer from shocks even when you place the bag on the ground. The MacBook Pro 16-inch can also be stored comfortably and can be easily removed from the back side zipper, making it ideal for nomad workers.
　
The WAITER-U CONTAINER is a foldable aluminum container that serves as a storage and table. It can be used as a side table when necessary while keeping your camping gear organized. Because it can be folded compactly, it also saves space when installed in the car.
　
The WAITER-U TOOLBAG is a storage bag that specializes in keeping your camping gear organized. Small items can be sorted by internal dividers, and you can enjoy customization with Velcro patches. All of these products have received high praise from customers for their excellent balance of functionality and design.

Who are supporting us?

WAITER-U's main customer base is business people in their late 20s and 40s who work in urban areas. It is especially popular among IT professionals, creators, nomad workers, and others who lead modern lifestyles where the boundaries between work and personal life are blurred.
　
THE CAMPING LOUNGE WAITER-U in Shimokitazawa, a physical store, operates as a café during the day and a craft beer bar at night, and also serves as a community hub for camping enthusiasts. Customers have commented that they feel safe to actually pick it up and check it, and that the store clerk's explanations were polite and made their decision to purchase.
　
Online, it reaches outdoor enthusiasts all over the country, and many people especially praise its "design that can be used in the city" and "high functionality". Many buyers have left comments emphasizing practicality, such as "It can be used for both business trips and camping" and "Sacoche is more convenient than expected", and I feel that the urban × outdoor concept we are aiming for has definitely arrived.
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