What TreatTreat wants to achieve is that the following three concepts will take root in the Japan skincare market and form a category as an option.
(1) Completely additive-free
(2) Glycerin-free
(3) Ceramide care with natural human-type ceramide
Through our own experience with skin problems, we have come to believe that many skin problems can be eliminated from the source by selecting these three items as "daily skin care items".
It all started when a female member of the development team suddenly suffered from severe adult acne. It all started one day when I had a redness like an allergy even though I hadn't changed the skincare cosmetics I had been using for a long time.
Of course, if you go to a dermatologist and receive medicine, it will improve for a few days, but it will return to normal in no time, so I moved from one hospital to another. However, when the medicine runs out, recurrence repeats. She was always complimented on her beautiful skin, but she completely lost her energy.
As she shared her worries with her team, she realized.
Even though I used so many different medicines, I didn't change my cosmetics because I thought they would suit my skin. I wonder if this cosmetics are the cause?
She began to question and investigate the ingredients of cosmetics, and after working as an organic cosmetics collector in Japan and overseas, she started handmade cosmetics. Finally, there is no safer lotion than this! As a result of making and using the ultimate simple toner that seems to be、、、 the red pimples got worse, and the inner dryness opened the pores and gave me a dull complexion.
In fact, the only extremely simple lotion was "purified water and glycerin".
"Glycerin was also the cause of my skin problems!" this realization led us to develop skin care with a concept that was completely unknown in Japan at the time.