Fu and silver

フヤギン

Vendor

株式会社麩屋銀

Organic

Small Batch

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sample products

You can try the product at sample. Please use it when purchasing for the first time or when you are unsure about purchasing.

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Calculated separately

Invoice registration number

T2180301015891

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About the brand

・The first-class flour and craftsmanship of domestic wheat create an exceptional flavor and rich texture.

・A variety of wheat gluten production that combines traditional manufacturing methods with the latest equipment in pursuit of safety and deliciousness.

・With a commitment to local ingredients such as "Kinuakari" from Aichi Prefecture, we create a food culture that will be passed on to the future.

More about the Brand Owner

浅岡　良将

Ryosuke Asaoka

He inherited the family business founded in the 40th year of the Meiji era and is a pioneer in pursuing new possibilities while preserving tradition. He has been familiar with wheat and wheat gluten since childhood, and has maintained an attitude of thoroughly selecting ingredients from his hometown of Aichi Prefecture. After graduating from university, he was involved in food research, incorporating new technologies and hygiene management, while continuing to make things that value the skills and hearts of craftsmen. In addition, in order to convey the appeal of wheat gluten to the younger generation, we are actively taking on the challenge of renewing products and developing new recipes. Our mission is to pass on tradition to the future and spread Japan's unique food culture to the world.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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Since our founding in Meiji 40, we have been on a mission to convey the blessings of wheat.

Wheat, which has been grown with the blessings of the earth, is rich in high-quality vegetable protein. The gluten extracted from the wheat is made into food.

For Zen monks who were forbidden to eat fish and meat in ancient times, wheat gluten has been valued as a valuable source of protein along with soybeans. While playing a part in traditional Japan food, we at Fuya Gin continue to protect this wonderful ingredient that is being forgotten on the modern dining table.

"I'm sure we've met somewhere" — this message contains our desire to reunite with Fu, who has been close to the food culture of Japan.

In today's health-conscious society, fu, born from wheat, a gift of nature, is once again attracting attention. As an ingredient rich in plant protein and easy to digest and absorb, we strive to propose new ways of eating and develop products so that everyone can use it with peace of mind, while preserving tradition.

Fuya Gin's mission is to convey the wonders of this traditional food and connect it to the future.

What are we doing?

Our commitment starts with the quality of the materials.

Fu is the raw material itself. The quality of the ingredients directly becomes the deliciousness of the finished product. That's why we don't compromise on material selection.

The wheat is made from first-class flour of domestic wheat mainly in Anjo, Aichi Prefecture. The glutinous flour used for raw wheat gluten is also made from domestic products. It may be slightly more expensive than other companies' products, but we are confident in the difference in taste.

While adhering to traditional manufacturing methods, we have equipped the latest factory equipment with hygiene as the top priority. By coexisting the handiwork of craftsmen and the efficiency of machines, we are taking on the challenge of developing new products while preserving tradition.

We also value cooperation with local agriculture, such as the active use of Aichi Prefecture's wheat "Kinuakari". We believe that it is also our mission to protect and nurture the food culture rooted in the local community by making use of the blessings of the local community.

At Fuya Gin, we continue to make raw wheat gluten and baked fu, which are traditional foods that have been passed down since ancient times, while maintaining the raw materials and the old-fashioned manufacturing method. Each and every employee is working hard every day to deliver safe and delicious wheat gluten.

Commitment to the product

Introducing the representative products of Fuya Gin, where tradition and innovation intertwine.

◆ Tama Fu

The large wheat gluten "Tamafu" is characterized by its chewy and unique texture. The fluffy appearance and gentle taste that spreads the moment you put it in your mouth are truly the crystallization of craftsmanship. In addition to adding it to soups and hot pots, you can also enjoy it in a variety of arranged recipes.

◆Fluffy

This is a fufu confectionery made of large, fluffy fu gluten coated with melt-in-your-mouth brown sugar.

It's so fluffy that the moment you put it in your mouth, it doesn't come out, and before you know it, a bag is gone...

The fu and silver sweets are handmade with all our heart. Using an old-fashioned flat kiln, each piece is baked by hand by craftsmen. The baked wheat gluten is dried, coated with brown sugar the next day, and carefully finished over three days. With the desire to taste the natural sweetness of brown sugar, we are particular about the use of caramel and colorants.

◆Old-fashioned delicious wheat gluten

It is the easiest and most familiar old-fashioned wheat gluten to customers.

Wheat gluten is made by mixing Aichi Prefecture flour and wheat gluten and steaming it in a baking pot.

Wheat gluten, which is made with a combination of flour and gluten and a traditional old-fashioned manufacturing method, is delicious even when eaten as is.

This product can be easily used as an ingredient for miso soup or soup without rewatering.

Also, if you put crushed wheat gluten in the hamburger instead of breadcrumbs, it will be plump and delicious.

Who are supporting us?

Fuya Gin's products are supported by people who value the essence of food.

It is chosen by lovers of traditional Japan cuisine, as well as health-conscious modern people, vegetarians and vegans. Fu, which is rich in vegetable protein and is easy to digest and absorb, has become a strong ally for people who lead a diet that does not rely on meat or fish.

It is highly trusted by professionals such as restaurants and Japan restaurants, and has been evaluated as "Fuya Gin's fu has a different taste." In addition, housewives who value home-cooked food have commented that it is a nostalgic taste that they ate when they were children, and that they can be fed by their families with peace of mind.

In recent years, with the growing interest in the SDGs, it has attracted attention from the younger generation as a source of plant-based protein with low environmental impact. "I want to see the delicious smiles of our customers" - with this in mind, we will continue to walk slowly while preserving our traditions.