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THE DOG CAMP

THE DOG CAMP

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有限会社ミュージック・ハウス石川
At THE DOG CAMP, a brand specializing in dog camping, We sell items that will make camping more comfortable for your dog.

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Invoice registration number

T1090002003041

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About the brand

At THE DOG CAMP, a brand specializing in dog camping, We sell items that will make camping more comfortable for your dog.
1
Unlikely, a brand specializing in dog camping. Owners of campers with dogs are developing items every day that make their dog's camping life comfortable.
2
The folding food stand is a popular product that achieved sales of 1.2 million yen on the crowdfunding site Makuake in June 2022.

More about the Brand Owner

石川慶

KEI　ISHIKWA

He is the managing director of Music House Ishikawa Co., Ltd. and the owner of THE DOG CAMP, a brand specializing in dog camping. Due to the influence of Corona, the company's bridal and event business has drastically decreased, and he launched a brand by taking advantage of his hobby of camping with his dog. We use Instagram to develop products together while listening to the opinions of our followers.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The brand owner Ishikawa himself had a hobby of going camping with his dog Melon.
Originally, while the company's main business, bridal and event-related, had drastically decreased due to the Corona whirlpool, I wanted to work on a new business in my favorite field, so I decided to launch a brand.
　
　
When starting the brand, in order to differentiate itself from the competition, we thought about branding as a "dog camp specialty brand".
Major outdoor manufacturers also carry tents and cots for dogs, but they did not specialize in "dog camping," so I decided to aim for that.
　
　
　
　

What are we doing?

What is important in product development is to give shape to the real needs of campers with dogs. We post product ideas on SNS and dig deeper into the needs of our followers through surveys and other means, aiming to develop products with a higher degree of perfection.
　
The main product, the "Folding Food Stand", was initially only a simple rectangular design. There was an opinion that "I want a food stand with a cute design!", and a dog-like bone-shaped design was also adopted. As a result, the bone type became overwhelmingly the most popular product in the ratio of 8 bone type to 2 rectangular shape.
　
　
　

Commitment to the product

(1) It can be folded, so it is convenient to carry
By adopting the unlikely [folding] function, it is not bulky to carry from home to camping or traveling. I think it will be useful in the event of a disaster.
　
　
　
(2) Height adjustable
The length of the paws can be adjusted from 15 ~ 20 cm, so you can feed your dog at a comfortable height according to his physique.
　
　
　
　
(3) You can put a shella cup on the top sheet.
By placing the shella cup, a camping must-have, in the food stand,
You can reduce your luggage when camping.
In addition to THEDOGCMP's shella cup, we also try to contain general shella cups.
I wondered if I could put my favorite cup in it and blow up the camping mood.
　
　
　
　
　

Who are supporting us?

The user base is men and women in their 30s ~ 50s who own dogs (ratio of 3 men to 7 women)
Eighty percent are people who go camping with their dogs, and 20% are people who want to go camping in the future.
There are people who don't go camping, but buy it because they like the design and folding function.
　
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