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SAVON ENDASORA

SAVON ENDASORA

サボンエンダソラ
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SAVON ENDASORA
A skincare soap supervised by a pharmacist, born from Hida's spring water and natural ingredients. Using pesticide-free brown rice amazake and non-heated honey, it delivers a cleansing time that cares for both skin and mind.
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About the brand

A skincare soap supervised by a pharmacist, born from Hida's spring water and natural ingredients. Using pesticide-free brown rice amazake and non-heated honey, it delivers a cleansing time that cares for both skin and mind.
1
Supervised by Pharmacists We value gentleness on the skin and a daily feel that makes you want to use them, leveraging the expertise of pharmacists in product development.
2
Environmentally Friendly Bar Soaps We propose options that are gentle on both users and the environment, without using plastic containers.
3
Meeting Gift and Souvenir Needs The package design is certified as a Takayama City recommended souvenir and won the Best Work Award in the Package Division of the Japan Typography Yearbook 2026.

More about the Brand Owner

野村　智恵子

chieko nomura

SAVON ENDASORA is a natural skincare soap brand born in Takayama City, Gifu Prefecture. The representative is a pharmacist with over 20 years of clinical experience. We launched this business out of the desire to "take time to care for yourself even amid busy daily lives," as we face the health and skin care of many people every day. We create products that make use of local blessings, such as Hida spring water, pesticide-free brown rice amazake, unheated honey, wild mugwort, and organic lavender. From material selection to planning and development, we handle everything ourselves, and manufacturing is carried out in collaboration with specialized workshops licensed for cosmetics manufacturing and sales. We deliver skincare soaps that cherish Hida's nature, the warmth of handmade craftsmanship, and the perspective of pharmacists.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The inspiration for SAVON ENDASORA came from a sudden realization amid the busyness of daily life, the importance of time to cherish oneself. As a pharmacist, I have deeply felt the need for skincare that supports not only the skin but also the heart, through my experience of dealing with many people's skin and health. One day, the moment I was enveloped in soap with the gentle scent of essential oils and rich foam, I experienced a gentle relaxation not only of my skin but also my heart, and I was inspired to think, "It's not just about preparing the skin. What if there is soap that can also be close to the heart?"
　
Hida's nature is full of proud blessings, including clear spring water, pesticide-free materials, rich forests, and satoyama (satoyama). We want to convey the beauty and strength of this land to many people in the form of soap. It was from this desire that SAVON ENDASORA was born. The brand name "Endasora" comes from a settlement in Hida, expressing the wish to cherish the nature and culture that have been passed down through generations.
　
Our goal is to create soap that balances gentleness for the skin with healing for the heart. By stripping away unnecessary elements and packing in simple, luxurious natural blessings, we aim to deliver safe and secure products that you will want to use every day. Even if it's just a brief moment in your busy days, I want you to take time for yourself and feel the moment of returning to your true self. With that wish in mind, SAVON ENDASORA delivers a luxurious time that refreshes both skin and mind.

What are we doing?

At SAVON ENDASORA, we are committed to making soap that utilizes Hida's natural materials under the concept of "Conditioning and healing with the power of nature." To realize the brand's worldview, they are meticulously particular about everything from material selection to manufacturing methods, fragrance, and color.
　
First, all our soaps use spring water from Okuhida. The pure water springing from the beech primeval forest at an altitude of 1200 meters is rich in silica, locking in skin-friendly components as they are. Additionally, ingredients are carefully selected from local blessings, such as organic herbs from Hida, pesticide-free rice, wild mugwort, and unheated raw honey. These materials are developed in collaboration with local farms and apiaries, prioritizing a sustainable production background.
　
They are also highly particular about their manufacturing methods. Using a cold process method, plant oils and active ingredients are trapped in soap without applying heat. The natural glycerin produced as a byproduct remains, leaving your skin moist and mild. While it cannot be mass-produced, it undergoes over a month of aging to deliver only what the skin truly needs, making this soap a painstaking process.
　
The fragrance is made using only 100% essential oils, and the coloring uses only natural clay and plant colorants, with no synthetic ingredients whatsoever. We do not use petroleum-derived surfactants, preservatives, synthetic fragrances or colorants, or mineral oils. We are also conscious of contributing to the SDGs and a regional recycling-oriented society, thoroughly engaging in manufacturing in harmony with nature. This dedication creates soaps that are gentle on both skin and mind, safe and long-lasting.

Commitment to the product

SAVON ENDASORA soaps are characterized by a luxurious finish that is gentle on both skin and soul, made with natural Hida materials and carefully crafted methods. Among them, we introduce three of our main and featured products.
　
The first is 'Hida Spring Water Soap.' Lavishly blended with fresh water springing from the primeval beech forests of Okuhida, along with carefully selected plant oils such as olive oil, avocado oil, and jojoba oil. The fluffy, creamy foam gently envelops the skin, making it a low-irritation design that is safe to use even for sensitive skin and baby skin. Fragrance-free and colorant-free, allowing you to truly feel the natural softness of the material. Its versatility allows you to use it from hair to face to whole body, which is another attractive feature.
　
The second item is 'Hida Mugwort &Clay Soap.' Packed with pesticide-free wild mugwort harvested in the satoyama of Hida Takayama, clay absorbs dirt from pores. With the refreshing sensation of sesame oil and the power of mugwort, it gently smooths out acne and rough skin. The woody floral scent brings a healing experience like forest bathing, turning bath time into a special occasion.
　
The third is 'Hida Brown Rice Amazake Soap.' Blended with brown rice amazake made from pesticide-free, naturally cultivated rice and macadamia nut oil. Fine foam leaves your skin feeling moist and gives aging skin firmness and radiance. It locks in the minerals of brown rice and the beautifying ingredients of rice koji, and the more you use it, the more you notice changes in your skin—it's been well received.
　
Each product is attractive for allowing you to enjoy changes in color and scent thanks to naturally derived ingredients. Customers have shared comments such as "My skin feels moist and not tight," "The scent is soothing," and "It's great for the whole family."

Who are supporting us?

SAVON ENDASORA is widely supported by those who are highly focused on nature and organic products, those who want to use it safely even for sensitive or baby skin, and those seeking comfort and care in their daily lives. Especially among women in their 30s~50s, the sense of security that can be used with family and the special feel of gifting are highly valued.
　
The actual customer base includes not only locals from the Hida region and Gifu Prefecture, but also more tourists visiting as tourists and purchasing from all over Japan through online shops. The stores handling the area mainly include select shops, hotels, and antenna shops that showcase the local appeal, such as Takumi-kan in Hida Takayama, Yubokukan HIDA GALLERY, Yoshima Farm, and Teradaya. At these stores, SAVON ENDASORA soap is displayed alongside Hida crafts and natural foods, allowing tourists and locals to pick them up.
　
Many buyers have commented that "safe to use even for children with sensitive skin," "the natural scent is soothing," and "it was appreciated as a gift," indicating that repeat customers are increasing. It has also been certified as a recommended souvenir by Takayama City and is gaining attention as a new local staple souvenir.
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