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TAJIRI

Concept: The purity of the discrepancy between perception and form Creating a person's emotions that fluctuate due to external or internal factors

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TAJIRI

タジリ
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TAJIRI
Concept: The purity of the discrepancy between perception and form Creating a person's emotions that fluctuate due to external or internal factors
〜1,000
Followers

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About the brand

Concept: The purity of the discrepancy between perception and form Creating a person's emotions that fluctuate due to external or internal factors
1
Silver925 material is the main material.
2
Unique details that make use of 3D technology
3
All designed in-house and delicately finished by domestic craftsmen

More about the Brand Owner

田尻 敏章

Toshiaki Tajiri

Born in 1988 in Hyogo Prefecture. Graduated from ESMOD JAPON TOKYO. While gaining more than 10 years of experience in the fashion industry, he has mastered 3D production techniques. Utilizing pattern technology and 3D skills, we aim to make proposals that transcend the boundaries between fashion and jewelry.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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I want to make proposals that transcend the boundaries between jewelry and fashion.
 
I worked for an apparel company for many years, and I was a person who only bought clothes.
Jewelry is completely treated as a small item.
 
I think that the majority of people who like and pursue fashion see it as a part of expressing their way of being through their bodies, such as "I want to be like this" or "I am thinking about this now."
Of course, there are various uses, such as wanting to get the favor of others, or the purpose of suggestion to oneself like a tattoo.
However, fashion = clothing clings to functionality no matter how far it goes.
Even if there are items that ignore functionality, it is difficult to get out of the constraints of wearing them on the body. (Because of gravity)
 
One day, I was shocked.
I happened to pass by a shop and saw a metal ornament that I had never seen before.
I couldn't forget the presence of that small three-dimensional object, and I was captivated by it, and I launched the brand.
 
If you think about it, some people are allergic to metal, even if they use Silver material. Even if it is said that surgical stainless steel, which is often said, is less likely to cause allergic reactions, some people will have reactions.
Jewelry does not have any function to protect against rain and wind or to protect against the cold like clothes.
I don't eat foods that cause allergic reactions, but I wear jewelry even if I have allergic reactions.
That's where the ultimate fun and the ultimate instability lie.
 
If you look at fashion magazines, clothes are completely categorized as clothes and jewelry as jewelry pages, but I don't think that's the case.
Clothing and jewelry, broadly speaking, decorative items in general, resonate with each other and make fashion.
 
I want to respect the loveliness of people who want to wear it until they are allergic to metal, and I want to take those who wear it to a new way of thinking and a new state.
 
 
 
 
 

What are we doing?

Countless brands have been born in Japan in recent years, but "TAJIRI" is developing with a thorough concept reflection and new value proposal in mind.
It is important not to consume and throw away wastefully, but we believe that it is important not to lose it and not to forget it.
 
In the field of fashion, second-hand clothing is exactly the same, but even tattered clothes are valuable.
This is largely due to the fact that it encompasses the cultural values and details of the era.
Things that capture the present or a little in the future are cherished and not wasted.
Rather than not losing expensive items, we aim to create products that "I need this, and I will never lose it and forget it."
 
 
 

Commitment to the product

Multiple prototypes for completeness
 
Modeling was performed with 3D software, and multiple prototypes were made with a 3D printer.
Since there are many complex shapes, the difference in the shape to be pursued is noticeable due to differences in thickness of a few millimeters.
 
Handmade has the goodness of handmade, and 3D production has the goodness of 3D production.
The advantage of 3D fabrication is that it clearly reduces lead times, which means that you can spend more time searching for the perfect shape.
There are some wonderful works that use gemstones and traditional crafts like craftsmanship, but for other works, it is important how much time is spent on output.
The following is an example of a prototype.
 
Ear cuffs completed after more than a dozen prototypes: Gal cuff Right SV
We have completed it through trial and error in a wide range of ways, such as improving the wearing feel, adjusting the details, and how it looks when viewed by others.
 
 
 

Who are supporting us?

It is especially liked by customers in their 20s and 30s who are highly fashion-sensitive.
We have also received feedback that the color is almost available in two colors, such as silver and gold, and that there are more scenes that can be used in mode or casual than expected.
Regarding the above, customers who like fashion are more likely to mix various styles than to have a specific style, so it is supported by keeping in mind before the product is completed.
 
In addition, many people often say, "It's a product that I didn't think possible."
There are many products with complicated details, so it is best to pick them up at the store.
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