I want to make proposals that transcend the boundaries between jewelry and fashion.
I worked for an apparel company for many years, and I was a person who only bought clothes.
Jewelry is completely treated as a small item.
I think that the majority of people who like and pursue fashion see it as a part of expressing their way of being through their bodies, such as "I want to be like this" or "I am thinking about this now."
Of course, there are various uses, such as wanting to get the favor of others, or the purpose of suggestion to oneself like a tattoo.
However, fashion = clothing clings to functionality no matter how far it goes.
Even if there are items that ignore functionality, it is difficult to get out of the constraints of wearing them on the body. (Because of gravity)
One day, I was shocked.
I happened to pass by a shop and saw a metal ornament that I had never seen before.
I couldn't forget the presence of that small three-dimensional object, and I was captivated by it, and I launched the brand.
If you think about it, some people are allergic to metal, even if they use Silver material. Even if it is said that surgical stainless steel, which is often said, is less likely to cause allergic reactions, some people will have reactions.
Jewelry does not have any function to protect against rain and wind or to protect against the cold like clothes.
I don't eat foods that cause allergic reactions, but I wear jewelry even if I have allergic reactions.
That's where the ultimate fun and the ultimate instability lie.
If you look at fashion magazines, clothes are completely categorized as clothes and jewelry as jewelry pages, but I don't think that's the case.
Clothing and jewelry, broadly speaking, decorative items in general, resonate with each other and make fashion.
I want to respect the loveliness of people who want to wear it until they are allergic to metal, and I want to take those who wear it to a new way of thinking and a new state.