shiyu

シユ

Vendor

株式会社narow

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Invoice registration number

T5020003021846

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About the brand

A wooden item made from the domestically produced Tono cypress, a fine wood used at Ise Grand Shrine and other locations.

It also has deodorizing and antibacterial effects, and has long been loved as a kitchen item.

The price range and packaging make it a great small gift.

More about the Brand Owner

narow

ナロー

We develop products based on the concept of spending our days peacefully. Because all of our company are mothers of the child-rearing generation, we are working hard every day to create products that will give hope to busy women living in the modern world.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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NAROW was born from the desire to "live quietly and in my own way." In modern society, despite taking on many roles such as work, housework, and childcare, it is easy to put off taking care of yourself. We ourselves have faced various obstacles, such as hormonal imbalances, mental health issues, infertility and postpartum worries, and the imbalance caused by balancing family and work. From such a personal experience, I developed a strong desire to be a hope for someone struggling with similar concerns.

Japan has Japanese and Chinese plants and natural materials that have supported people's lives since ancient times. Wanting to deliver that power in a way that fits modern lifestyles, NAROW began developing cosmetics and miscellaneous goods based in Yokohama. One major feature of the brand is that every staff member is a working mom. We shape things we feel we feel like, 'I wish there were these,' or 'I needed them at the time,' from the same perspective.

In an era overflowing with goods, we chose "manufacturing" not just for consumption, but because we want to deliver "hope" that supports the mind and body and helps us live peacefully each day. Our mission is to "give hope for life" through our products, never forget gratitude and humility, and we hope to continue quietly supporting others' lives.

What are we doing?

narow operates under the concept of "living each day peacefully," offering cosmetics and goods that utilize Japanese and Chinese plants and domestically sourced natural materials. To realize the brand's worldview, we consistently focus on "kindness" and "sustainability" from material selection to product creation.

For example, the Shiyu Home series uses traditional Japanese woods such as Tono cypress and Kiso hinoki. These materials contribute to forest conservation and revitalization of local industries, and only those carefully managed from logging to processing are used. We offer items that let you feel nature in everyday life, such as rice ball molds, chopsticks, and wooden spatulas, all made with the warmth and fragrance of wood.

Additionally, the &wakan series proposes ways to incorporate the power of Japanese and Chinese plants into modern lifestyles. We develop items that balance body and mind, such as aroma mist, bath gift sets, and ginger hot patches. These recipes are designed to address women's unique concerns, coldness, and stress, reflecting the staff's own experiences and voices.

In product development, we also consider the background of raw material production and environmental impact. We select domestic, additive-free, and environmentally friendly materials whenever possible, and use simple packaging that is easy to recycle. From the perspective of the SDGs, we aim for sustainable manufacturing and value connections with local communities and producers.

Through these commitments, NAROW quietly delivers small forms of support to help you "live true to yourself and comfortably" into everyday life.

Commitment to the product

narow's products maximize the warmth of natural materials and the power of Japanese and Chinese plants, placing great importance on gently supporting both the heart and body of the user. Here, we introduce three main and featured products.

1. shiyu home Tono Hinoki Onigiri Molds (Large &Small)

The rice ball shape, with the pleasant aroma and texture of Tono cypress, adds a bounty of nature to your everyday dining table. Features the antibacterial properties of cypress and a gentle texture that fits comfortably in the hand. Every time you make a rice ball, the aroma of wood spreads, enriching family mealtime. The more you use it, the more character it develops, making it a treasured item you can cherish for a long time.

2. &wakan Switching Aroma Mist GOOD SLEEP

The aroma mist, blended with Japanese and Chinese plant extracts and natural essential oils, is perfect for relaxing before bed. Just a single blow on your pillow or bedding spreads a gentle fragrance, inviting you to a comfortable sleep. Many customers have shared comments such as "It helps me fall asleep better" and "The natural scent makes me feel safe."

3. &wakan Ginger Hot Patch (10 sheets)

A warm-up item developed for women who get cold easily. Contains domestic ginger extract, and simply applying it gently spreads warmth. Easily used on areas prone to coldness such as the abdomen, waist, and shoulders, and is great even when you're out and about. Disposable type, hygienic, gentle fragrance, and a popular product with many repeat customers.

Every product is carefully crafted from material selection to the manufacturing process so that every time you use it, you can feel the blessings of nature and Japanese tradition. Customers have warmly shared comments such as "It makes great gifts" and "It's great for the whole family."

Who are supporting us?

NAROW's products are especially popular among women in their 30s and 40s, especially those raising children and working mothers. Our actual customer base consists mainly of people who want to prioritize their own care and family health despite their busy daily lives. Additionally, there is high demand for gifts, and they are often chosen as gifts for baby showers, birthdays, or seasonal presents.

As a wholesaler, they are increasingly being handled by select shops focused on natural foods, lifestyle shops, and specialty organic stores, all with particular preferences. We actively exhibit at POPPUP events, markets, and trade shows, valuing opportunities to interact directly with customers.

Many buyers have shared comments such as "I can feel the warmth of natural materials," "It's safe for children to use," and "The scent and feel are gentle, making it a relaxing part of my daily life." narow will continue to create products that closely support everyday life, listening to the real voices of our customers.