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Parrotdog

Parrotdog

パロットドッグ
Vendor
株式会社波々伯部商店
Founded in 2011 in Wellington, the capital of New Zealand. It plays a role in the top brand of NZ and makes beer with the guiding principle of maintaining quality while maintaining friendliness.
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Invoice registration number

T3120001046564

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About the brand

Founded in 2011 in Wellington, the capital of New Zealand. It plays a role in the top brand of NZ and makes beer with the guiding principle of maintaining quality while maintaining friendliness.
1
It is simple and has an intuitive deliciousness. From beginners to enthusiasts, we can confidently propose and sell to any customer base.
2
Sales performance that dominates the NZ retail market. The signature IPA was an explosive hit at local supermarkets. With a solid reputation and repeat power, we will contribute to improving the turnover rate of your store's shelves.
3
The 70s-style retro-modern design has an outstanding presence. With a catchy outfit that you can't help but pick up, it will strongly encourage new purchases.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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In 2011, the three Matts of Wellington had pure feelings. It was a "love for good beer". When he was a student, he started homebrewing to save money, but eventually turned into a passion. At a time when the craft beer revolution was about to begin in New Zealand at the time, we felt something more than just a hobby.
　
The name comes from the fact that one person kept a parrot and called each other "dogs". Although it is now a bit embarrassing origin, the camaraderie and playfulness that goes into this name is the essence of Parrotdog.
　
　
　
　
　
A challenge that started with an honest feeling that "I really didn't want to get a job." There was no master plan, just a pure urge to "give it a try". Even when the first 1,200-liter batch was said to be "too bitter" and was driven to the brink of disposal, he did not give up. A large amount of Nelson Sauvin hops was added to restore balance, and the cup became the signature product "Bitterbitch".
　
What we wanted to achieve was to share the passion born from friendship with many people. We wanted to play a part in making Wellington the craft beer capital of New Zealand.
　
　

What are we doing?

Parrotdog pursuesPurity meets innovationis. Our worldview is "Back to Basics" – to cut down on complexity and pursue the original taste of beer.
　
　
　
　
Thorough commitment to brewing
We assembled the imported brewing equipment with our own hands in the midst of the trouble that engineers could not come. This experience taught me that difficulties create true learning. Every month, I visit Mike's brewery in Taranaki and put my soul into each batch. The accumulation of such steady work supports the current quality.
　
　
　
　
Deep Community Connections
Meeting in pubs, learning at many beer bars, and friendships with the locals – all of this is our flesh and blood. Customers are not just consumers, but companions who together foster craft beer culture.
　
Challenges for sustainable growth
In the crowdfunding campaign conducted in 2016, he raised $2 million with his fans.
In the midst of a series of acquisitions by major beer companies, we chose to grow while maintaining our independence. This was not just a fundraiser, but an effort to deepen the bond between the brand and the supportive fans.

Commitment to the product

★Brewers Guild of NZ Beer Awards 2024 Wins 20 Medals ★
Crowned champion as a brewery in NZ.
　
　
Birdseye Hazy IPA - A cup that made a revolution
This cup, which forced its launch during the 2020 lockdown, completely redefined Parrotdog. With an alcohol content of 5.8%, it is priced at an easy-to-approach level. Today, it is the main product, accounting for about half of the total production. It is a masterpiece that captures the trend of Hazy IPAs while creating a taste that everyone can enjoy. It features a creamy mouthfeel and gorgeous hop aroma, making it a popular choice among craft beer beginners and enthusiasts alike.
　
　
　
　
Bitterbitch IPA - The beginning of the legend
Our symbolic presence since its birth in 2011. From the original "extremely bitter" recipe, it has now evolved into a leaner and more refined taste. It is a distinctive yet balanced cup that takes full advantage of the characteristics of hops. It played a pioneering role in New Zealand's craft beer scene and shocked many beer enthusiasts.
　
　
　
　
Sundog Pilsner - Sleek and simple
A pilsner with a clean and refreshing taste. This cup eliminates complexity and pursues the pure harmony of malt and hops. It is a product that embodies our philosophy with an aroma reminiscent of white grape Nelson Sauvin that accompanies any occasion.
　
　
　

Who are supporting us?

Target audience
Covering a wide range of topics, from enthusiasts who are passionate about craft beer to casual consumers looking for high-quality beer. It is particularly popular among urban dwellers aged 25-45 and consumers who value quality and story.
　
Real customers
Craft beer lovers from all over New Zealand, mainly Wellington.
Currently, it has become a representative beer of NZ, such as brewing the official beer of Air New Zealand.
　
　
　
　
　
Sales Channels
Lyall Bay's directly managed bar, Parrotdog Bar, provides a friendly space where locals and tourists can casually drop by. It's an inclusive environment where children and pets are welcome.
It is also available at craft beer specialty stores and major supermarket chains nationwide.
　
What customers say
Many comments have been received praising the quality and friendliness, such as "Parrotdog has become our staple", "the balance between price and quality is great", and "the atmosphere of Parrotdog Bar is the best".
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Deferred payments of up to 60 days
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Deferred payments of up to 60 days
Pay for purchases by invoice. Payment via credit card is also accepted.
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