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KURASHIKI BREWING CO.

KURASHIKI BREWING CO.

クラシキブルーイングカンパニー
Vendor
一倉株式会社
"OKAYAMA JIMOTO BEER 086®" is a full-fledged craft beer that embodies "thoughts for the local community".
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Invoice registration number

T2260001015705

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About the brand

"OKAYAMA JIMOTO BEER 086®" is a full-fledged craft beer that embodies "thoughts for the local community".
1
Even craft beer lovers will be satisfied, and it has an authentic taste that allows you to fully enjoy the aroma and richness of hops.
2
Bearing the area code of "086" in Okayama, this craft beer is rich in uniqueness inspired by the charm and scenery of each region
3
It comes in a variety of styles such as IPAs and pale ales, and can be enjoyed from fruity to rich flavors

More about the Brand Owner

一倉株式会社

Ichikura Co., Ltd., headquartered in Kurashiki City, Okayama Prefecture, is a company founded in Showa 45 and has supported the local restaurant industry mainly through the rental towel business and the sale of commercial materials. In 2022, he opened the craft brewery "KURASHIKI BREWING COMPANY" and began manufacturing and selling his own craft beer "OKAYAMA JIMOTO BEER 086". Through beer production with the theme of each region of Okayama, we are disseminating the charm of the local area to the whole country. We are developing the craft beer business as a new initiative to move together with the local community and liven up the local area.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The reason why we launched "OKAYAMA JIMOTO BEER 086®" was because we wanted more people to know the charm of the Okayama region and to create a presence that the local people could be proud of. Okayama has rich nature, history, culture, and warm people. However, I felt that its appeal was still not fully conveyed nationwide. Under such circumstances, I was impressed by the fact that craft beer has taken root as a symbol of local culture in the United States, and I thought, "Okayama also needs craft beer that will liven up the local area."
　
The brand name, which bears the area code of "086" for Okayama, reflects the desire to capture the individuality and pride of each municipality in Okayama Prefecture into its beer. We aim to be "Seoul BEER" where local people can gather, talk, and rediscover the charm of Okayama, not just beer as a drink.
　
In recent years, after experiencing an unprecedented crisis, I have once again realized the importance of "local connections" and "attachment to the community." That's why our beer is brewed while valuing the climate, culture, and people's thoughts of Okayama. By utilizing local agricultural products and specialty products and collaborating with local producers, we pursue the unique taste of Okayama.
　
Through "OKAYAMA JIMOTO BEER 086®", we hope to liven up the city of Okayama and make the local people proud. We also want to convey the charm of Okayama to people outside the prefecture and overseas, and contribute to the revitalization of the region. With this in mind, we are working on making beer every day. We would like to continue to evolve and walk together with everyone as Okayama's Soul BEER.

What are we doing?

Our brand, OKAYAMA JIMOTO BEER 086®, is based on the concept of making the most of Okayama's regionality and diversity. By reflecting the individuality of each municipality in Okayama Prefecture in the taste and style of beer, the local charm is condensed into a glass of beer.
　
For example, "OKAYAMA PALE ALE," inspired by the prefectural capital Okayama City, pursues an urban, refreshing and easy to drink, and is characterized by a citrus hop aroma. "KURASHIKI HAZY IPA" depicts the white-walled cityscape of Kurashiki City, using five types of hops to create a fruity and juicy taste. In addition, the beer incorporates local specialties and scenery, such as "TAMASHIMA SPARKLING LAGER," which uses grapes from the Tamashima area, to express Okayama's unique personality.
　
In product manufacturing, we focus on "beer" rather than "happoshu" and brew real craft beer in-house. From raw material selection to preparation, fermentation, and aging, we do not compromise on quality and taste in every process. In particular, by actively incorporating locally produced agricultural products, we are also focusing on contributing to the local economy and promoting local production for local consumption.
　
From the perspective of the SDGs, we are also working with local producers to sustainably procure raw materials and reduce waste. Through beer production, we also value consideration for local communities and the environment.
　
With these commitments and thoughts, we aim to make "OKAYAMA JIMOTO BEER 086®" take root as a new culture in Okayama and become a brand that the local community can be proud of.

Commitment to the product

Our craft beer lineup boasts a lineup that makes the most of Okayama's personality and climate. Among them, we will introduce three main products and featured products.
　
First of all, "OKAYAMA PALE ALE" is characterized by its refreshing drinking mouth, inspired by the urban atmosphere of Okayama City. Made with citrus hops Cascade and Simcoe, it is rich yet versatile enough to go well with any dish. A 500ml can type is also available, making it popular for home use and gifts. In fact, we have received many comments such as "Even families who don't like beer can drink this" and "You can feel the freshness that is typical of Okayama."
　
Next, "KURASHIKI HAZY IPA" is a hazy IPA inspired by the white-walled cityscape of Kurashiki City. It is made with plenty of 5 types of hops and has a super fruity and juicy taste. The DDH (Double Dry Hopping) method is used to thoroughly balance aroma and taste. Craft beer lovers have highly praised it, saying, "I was able to experience a new beer that I had never had before."
　
And "TAMASHIMA SPARKLING LAGER" is a fruity sparkling lager made by blending multiple varieties of seasonal grapes from the Tamashima area. The carbonation is strong, giving it a gorgeous taste like sparkling wine, and you can enjoy subtle taste differences depending on the season. It is also popular among women and the younger generation, and many people say that this is delicious even if they don't like beer.
　
These beers are carefully brewed one by one to make use of Okayama's climate, culture, and specialties, so that you can feel the pride of the local area. This product not only tastes but also allows you to feel the charm of Okayama with all five senses.

Who are supporting us?

Our beer is supported by a wide range of customers inside and outside Okayama Prefecture. In particular, the support from local Okayama people and people related to Okayama is a great strength. It is familiar to local people on a daily basis through community-based sales channels such as Hometown Tax Payment (Kurashiki and Hayashima) and Sunny Country Okayamakan.
　
In addition, we have developed a variety of sales channels such as online shops, Amazon, ANA, and Anny, and are delivering the charm of Okayama to customers outside the prefecture and nationwide. It is also popular as a gift or gift, and many people have commented, "I chose it as a gift for a friend from Okayama" and "I'm happy to be able to share the local flavors with my family far away."
　
In addition, it has been well received by wholesalers such as restaurants and liquor stores, and local restaurants in Okayama have commented that "having local craft beer sparks conversations with customers" and that "it is an opportunity to convey the charm of Okayama to tourists."
　
In this way, our beer continues to grow with the support of not only local people, but also many people who love Okayama, as well as customers from all over the country who want to know the charm of Okayama.
　
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