AimeCare plans, develops, and sells "daily care items" that specialize in the concerns of the delicate zone. For the problems that women tend to have, such as rough skin, odor, and dullness, we offer two items: a soap and a cream that contain ingredients with high beauty effects such as CICA, arbutin, and catechins. Both emphasize "care that can be continued naturally every day" and thoroughly adjust the comfort of use, such as the good scent, fine texture of the foam, and the texture that blends well with the skin. In addition, on the premise that it is used on delicate areas, it does not use colorants, parabens, silicones, petroleum-based surfactants, mineral oils, and ultraviolet absorbers, and thoroughly eliminates the burden on the skin. All of them are manufactured at factories in Japan and we carry out quality control that can be continued with peace of mind. In addition, brand producer Eimi Fukada has more than 13 million followers on social media. Another feature is that product introductions and testimonials are widely spread on social media, making it easy to spread user awareness. In fact, Amazon and Rakuten have also collected highly rated reviews, confirming user satisfaction. It is a brand that achieves both daily care and beauty effects, and a price range that is easy to continue, and proposes women's "new care habits".