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Aime Care

Aime Care

エメケア
Vendor
narrative株式会社
"Based on the concept of "loving and changing," this is a women-only brand that provides daily care by focusing on fragrance, comfort, and ingredients while being close to the skin concerns of the delicate zone.

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Invoice registration number

T9010401165374

About the brand

"Based on the concept of "loving and changing," this is a women-only brand that provides daily care by focusing on fragrance, comfort, and ingredients while being close to the skin concerns of the delicate zone.
1
Produced by popular influencer Eimi Fukada with over 13 million followers. Talented delicate zone care that is attracting attention in specialized magazines and social media.
2
Attention has been increased with a wide range of media coverage and numerous influencer posts. It is also sold at variety stores nationwide and expands its support.
3
Many highly rated reviews on Rakuten and Amazon. A popular care brand that luxuriously blends CICA's special ingredients to help you with your worries.

More about the Brand Owner

深田えいみ

FUKADA EIMI

Born on March 18, 1998 in Saitama Prefecture. She is active as a sexy actress, influencer, businesswoman and producer for a fashion brand. On SNS, she also attracted attention as "Okiri Sister", and gained many female fans with her unadorned character and NG-free transmission. On the four major SNS (Twitter, Instagram, YouTube, and TikTok), each account boasts more than 1 million followers, and the total number of followers exceeds 13 million, attracting attention from all over the world.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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AimeCare was born from the desire to create a society where women can take care of their delicate zones more naturally. The delicate zone is thinner than the eyelids, and although many women are prone to problems such as rough skin, numbness, odor, and dullness, it has been difficult to receive sufficient information and products until now. Eimi Fukada, the brand producer, has tried many beauty and health products and realized that caring for the delicate zone has a significant impact on women's confidence and comfort. Utilizing his own experience and the ability to communicate with more than 13 million followers, the starting point of development is his strong desire to "lower the hurdles of care and create products that can continue positively." In addition, from the desire to spread skin care as a "care that can be continued as a matter of course", we are thoroughly particular about detailed elements such as ingredient design, usability, and fragrance, and pursue quality that women can use comfortably on a daily basis. As the brand message of "Love and change," Emmecare is on a mission to provide opportunities for women to take care of themselves and become positive both physically and mentally.

What are we doing?

AimeCare plans, develops, and sells "daily care items" that specialize in the concerns of the delicate zone. For the problems that women tend to have, such as rough skin, odor, and dullness, we offer two items: a soap and a cream that contain ingredients with high beauty effects such as CICA, arbutin, and catechins. Both emphasize "care that can be continued naturally every day" and thoroughly adjust the comfort of use, such as the good scent, fine texture of the foam, and the texture that blends well with the skin. In addition, on the premise that it is used on delicate areas, it does not use colorants, parabens, silicones, petroleum-based surfactants, mineral oils, and ultraviolet absorbers, and thoroughly eliminates the burden on the skin. All of them are manufactured at factories in Japan and we carry out quality control that can be continued with peace of mind. In addition, brand producer Eimi Fukada has more than 13 million followers on social media. Another feature is that product introductions and testimonials are widely spread on social media, making it easy to spread user awareness. In fact, Amazon and Rakuten have also collected highly rated reviews, confirming user satisfaction. It is a brand that achieves both daily care and beauty effects, and a price range that is easy to continue, and proposes women's "new care habits".

Commitment to the product

Emecare's products are developed with a thorough focus on "ingredients that essentially respond to your worries" and "comfort that makes you want to use them every day". First of all, in terms of ingredients, it luxuriously contains functional ingredients that approach the concerns of the delicate zone, such as CICA, which is attracting attention for rough skin care, arbutin for tone care, and catechins that help combat odors. It is designed to balance moisturizing and worry care, and the more you use it, the more your skin will be prepared. In addition, the feel of use has been finely adjusted to ensure that it is a continuous care. The soap is designed to be gentle and washable while reducing friction with fine dense foam, and the fragrance has an elegant and clean tone that you will want to use every day. The cream has a non-sticky and easy-to-spread texture, and is designed to be easy to use without discomfort even before putting on underwear. Furthermore, because it is used on delicate areas, it does not use any of the six ingredients such as colorants, parabens, and silicones that are a burden on the skin. All manufacturing is carried out in Japan and quality control is thorough. While ensuring safety and security, it is designed as "gentle and snuggling care" that even first-timers can continue every day.

Who are supporting us?

AimeCare is supported by women of all ages. It is especially strongly supported by people in their 20s and 40s who have high beauty sensitivity, and is chosen by users who want to improve their delicate zone concerns and want to take care of them on a daily basis, such as skin care. Brand producer Eimi Fukada has an overwhelming influence with a total of over 13 million followers on social media, and her "real communication" is supported mainly on Instagram, TikTok, and YouTube, so every time she introduces a product, she receives a great response. It has also been published in beauty magazines such as LDK the Beauty and Gianna, and has penetrated into the highly conscious group who learned about it through the media. There are many positive reviews from users, indicating that it is widely supported by everyone who wants to start care for the first time and those who have deep concerns. Currently, it is being developed in variety stores nationwide, and it is spreading to light users who pick it up at the store. As a brand that is "supported in three directions" through SNS, word of mouth, and in-store distribution, it is expected to expand further in the future.
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