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CELLBIC

CELLBIC

セルビック
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株式会社ディアワールド
CELLBIC is a skincare brand that was developed based on skin training theory to regain the strength of bare skin, and has been used for more than 30 years at the Selvic Salon, which specializes in beautiful skin.
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About the brand

CELLBIC is a skincare brand that was developed based on skin training theory to regain the strength of bare skin, and has been used for more than 30 years at the Selvic Salon, which specializes in beautiful skin.
1
EGF serum to promote turnover and prevent blemishes, and FGF serum to prevent collagen deterioration and wrinkle deficiency. Certified by the Japan EGF Association > Reliable quality used for 18 years at a salon specializing in beautiful skin.
2
@コスメ, there is a track record of being at the top of the Rakuten ranking.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The beginnings of the brand date back 30 years. At that time, if not as much as now, there was already a flood of beauty information, and there were too many types and numbers of cosmetics. Women bought cosmetics with high hopes based on the message of the advertisement, but in reality, many women had skin problems.
In addition, for women with serious skin problems such as acne and atopy, the gap between advertising expectations and reality has been a great suffering. Even if I tried products recommended by the beauty staff as "good for my skin", received medicine from a dermatologist, or went to a beauty salon, it did not lead to a fundamental improvement, and I saw people worrying about "what should I do?"
To such women,"I don't want to end with expectations, but I want to save people with methods and products that can produce results."――That's what I strongly thought was the origin of launching the Selvik brand. With the mission of leading troubled skin to beautiful skin, we created a brand and started a business.
　

What are we doing?

Simply selling cosmetics is not enough to achieve beautiful skin.
We thought that beautiful skin could only be achieved by monitoring the condition of the skin every day and giving appropriate advice from time to time. He is like a personal trainer today.
In fact, 30 years ago, there was no such service at all, so we were the pioneer.　We have started a style service that allows customers to check the degree of growth of their skin, give advice, and take care of it at home. We call this service skin beautification consulting.
However, the most important thing was the cosmetics themselves.
No matter how close you are to your customers and support them carefully, if the essential products do not have a positive effect on the skin, no one will be rewarded, not even the staff who give advice or the customers who pick up the products.
However, for more than 30 years, Selvic Cosmetics has been able to build up the trust of many skin results. The secret isSkin Training-Inspired Skincare MethodsIt is located at:
Even at that time, the idea of moisturizing and conditioning the skin was common in the cosmetics industry, but it was "giving the skin a lack of moisture and oil", and this common sense skin care method did not eliminate skin problems. However, I thought that the skin originally had the ability to secrete its own oil and store moisture in the keratin, but cosmetics replaced it, causing the skin to degenerate and as a result, cause problems.
That's why we value the idea of "training the skin" rather than "giving" with cosmetics, and proceeding with development to create Selvic. At first, I never dreamed that I would be able to continue for more than 30 years, but thanks to the support of customers who trusted Selvic, the skills of our skin consultants, and the many joys of being able to achieve "ideal skin", Selvik is what it is today.
　

Commitment to the product

Selvic's products have the characteristics of products that achieve beautiful skin through the advice of skin beauty consultants, so it is difficult to let the product alone walk alone, which is a disadvantage when considering wholesale. However, there is a Selvik brand that has become a hit in mail order. Its main products are:EGF SerumandFGF SerumAre. These are serums with a high concentration of ingredients that meet the quality standards certified by the Japan EGF Association. The root of aging problems is due to turnover and a decrease in collagen production. You don't even need to put a lot of aging products on your skin. With these two, you can cover all aging care by caring for the two places that are the root cause of aging problems. In skin beautification consulting, it has been used continuously for more than 18 years and continues to support skin results.
In addition, we have a track record of obtaining high rankings in @コスメや楽天ランキングなど mass retailers, and are supported by many customers. These products, which can be said to be iconic of Selvic, are unique skincare products that embody the brand concept of "bringing out the power of the skin".
　

Who are supporting us?

Selvic's target audience is working women in their late 20s to late 40s, who have problems with their skin but want to know how to take care of it properly. It is loved by highly conscious people who are not swayed by SNS and advertisements, face their own skin, and seek fundamental care.
As for the actual customer base, there are many people who sympathize with Selvic's "skin training theory", "personal consulting", and "attitude of not giving up on skin results" and support them as repeat customers for many years. Some of our customers have been with us for a surprisingly long time.
Testimonials from buyers include:
"For the first time, I felt the sensation of my skin changing from the inside."
"I've learned not to be fooled by ads and to trust my own skin."
"My skin no longer fluctuates, and I enjoy looking in the mirror in the morning."
"Ever since I met Selvic, I've been told that I look younger," etc.
We have received many voices of sincere joy.
　
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