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Japanese teahouse Hatoha

Japanese teahouse Hatoha

ニホンチャヤハトハ
Vendor
HATOHA
"Creative Tea/Make a rich tea with tea." It is a brand that combines innovation with the tradition of Japanese tea to create unprecedented value and experiences.
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Invoice registration number

T6810809639742

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About the brand

"Creative Tea/Make a rich tea with tea." It is a brand that combines innovation with the tradition of Japanese tea to create unprecedented value and experiences.
1
The owner, with roots in a family of tea farmers and merchants in Shizuoka with over 150 years of history, plans and develops products by combining creative ideas
2
A lineup of teas to delight all five senses, including tenugui packaging, the Tomitake 36 Scenic Spots package, and a blend of tea, herbs, and spices
3
With no additives such as fragrances or additives, and a focus on carefully selected natural ingredients, the tea production has won the "Japan Tea AWARD," one of Japan's largest tea contests.

More about the Brand Owner

水嶋 秀八

HIDEYA MIZUSHIMA

Owner of Nihon Chaya Hatoha Japanese Tea Instructor He comes from the Makinohara Plateau in Shizuoka, one of Japan's largest tea varieties. He was born and raised in a family that has been a tea farmer and merchant for generations, and his family also runs a teahouse. After working in the advertising industry as a creative director and copywriter, he became independent. He obtained a Japanese tea instructor qualification and launched 'Nihon Chaya Hatha.' They create and propose new relationships between tea and daily life, such as selling Japanese tea, organizing events and workshops related to Japanese tea, and branding Japanese tea for local governments and companies.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

Auto-translated
Hatoha was born to pursue "the rich moment that a cup of tea brings".
　
The origin of the brand is the desire to regain "time to calm down" and "opportunities to experience Japanese culture" that are often lost in busy daily lives through tea. We combine our expertise as Japanese tea instructors with creative ideas to create "new experiences" that allow you to enjoy tradition with a modern sensibility.
　
To this end, we visit tea farmers all over Japan and carefully select unique tea leaves filled with the local climate and the passion of the craftsmen. We are committed to delivering it not just as a drink, but as a product that can be tasted with all five senses and satisfy the soul.
　
Our mission is also to be a "bridge" that conveys the depth of tea through workshops and events. While cherishing tradition, we will open up new values and the future of Japanese tea with an innovative approach that is close to the current era.

What are we doing?

Based on the concept of "creative tea time", Hatoha proposes the tradition of Japanese tea to suit modern lifestyles. What we value is not just selling tea leaves, but designing the "experience" itself that moves the heart through tea.
　
The core of its activities is to plan and develop products that take advantage of the original individuality of tea in deep cooperation with tea farmers in the production area. By visiting producers in Shizuoka, Makinohara, Kyoto, and other places, and engaging in dialogue with them from soil preparation and cultivation methods, we are able to create products that bring out the power of the ingredients themselves, without relying on flavors or additives.
　
We are also focusing on how to deliver tea so that people can enjoy it as an "everyday art". Like the "TEA-NUGUI" tenugui package that has been awarded a utility model, by fusing traditional design with practicality, we have updated the series of actions such as giving tea, brewing, and using tea to a richer one. Hatoha's role is to shape the thoughts entrusted to us by the producers into a form that resonates with modern sensibilities, and to continue to propose comfortable "margins" for the daily lives of drinkers.

Commitment to the product

Hatoha's products pursue all taste, aroma, and design, and deliver a special Japanese tea experience that colors your daily life. We will introduce a lineup that satisfies all five senses from the moment you open it.
　
Tenugui package "TEA-NUGUI"
This is a popular signboard series wrapped in a utility model registered tenugui and is popular as a gift.
[Yuzu and green pepper aromatic sencha]A luxurious blend of only natural ingredients with a refreshing aroma of domestic yuzu and green sansho pepper.
[Japanese tea with the scent of rose and jasmine]A gorgeous and elegantly scented tea bag with the luxurious addition of flower petals.
[7 kinds of spiced hojichai chai]A new taste that harmonizes the aroma of hojicha and spices.
　
Hokusai Tea Bag Series
A series featuring Katsushika Hokusai's "Thirty-six Views of Mt. Fuji" to enjoy art. They offer three types of sencha, hojicha, and Japanese black tea, and are chosen as gifts both domestically and internationally.
　

Who are supporting us?

Hatoha is supported by a wide range of customers who love tradition and innovation. In particular, it is enthusiastically supported by women in their 30s~50s who are looking for high-quality gifts and treats for themselves, people who are highly interested in culture and art, and Japanese tea lovers in Japan and abroad. It is often sold in sensitive stores such as department stores, select shops, and art event venues, and is popular as a gift demand and as a souvenir for tourists.
　
We have also received high praise from corporate customers through corporate and municipal novelties, catering at events and workshops. Actual buyers have commented that it is "perfect as a gift for a loved one", "the tenugui packaging is beautiful and the moment it is opened is special", and "the aroma and taste of the tea are exceptional", and the number of repeat customers is increasing. Hatoha is a Japanese tea brand that values tradition while resonating with modern sensibilities, supporting the rich time of a diverse range of people.
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