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HOEI KITCHEN

HOEI KITCHEN

ホエイ　キッチン
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一般社団法人エシカルビューティーEReA
It is a wellness brand that uses cold-pressed juice made from carefully selected ingredients and a cup made with high-quality whey to improve beauty and health from the inside
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About the brand

It is a wellness brand that uses cold-pressed juice made from carefully selected ingredients and a cup made with high-quality whey to improve beauty and health from the inside
1
A functional drink made with fresh raw whey and cold-pressed methods that improves the intestinal environment that balances nutrition and absorption efficiency.
2
We continue to make many social contributions, such as trying to propose ethical food by turning vegetables, fruits, and whey that are discarded as non-standard into valuable products for regional revitalization.
3
The natural taste of vegetables and fruits and the addition of whey have just the right amount of acidity and a characteristic drinking taste without any peculiarities.

More about the Brand Owner

佐藤公祥

KOHSHO SATO

Kimiyoshi Sato) Born on Awaji Island, hairdresser, organic cosmetics brand business development and regional cooperation are active. He is working on projects that cross multiple fields, such as healthcare, ethical education, and primary industry support. In particular, we have strengths in building business models that balance solving social issues and profitability, and promote the creation of new businesses through collaboration with local governments and companies. In recent years, the company has also focused on fermentation and nutrition, and is also working on product development that combines functionality and storytelling.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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HoeiKitchen was born to balance the "essential health" and "sophisticated lifestyle" that modern city dwellers demand. The reason for launching the brand was that we could not use whey, which is always discarded in the cheese making process. Throughout the country, whey after making cheese is often discarded as industrial waste, and Awaji Island whey is one of them. Can we make use of valuable things for regional revitalization and create drinks that are both easy to consume and ethical beauty? Cold-pressed whey juice was created from this perspective. Many people are health-conscious, but in today's world of information and products, it is easy to get confused about what to choose. Under such circumstances, we were particular about "cutting away unnecessary things and maximizing the power of the ingredients" and aimed to create ethical food products.
　
　
　
What HOEIKITCHEN wants to achieve is a proposal for healthy habits that are fresh and do not use any additives. By combining whey (whey) born from dairy cows raised in the rich nature of Awaji Island with carefully selected vegetables and fruits, and using a low-temperature and low-pressure manufacturing method called cold pressing, we have achieved a juice that is gentle on the body without destroying the original vitamins and enzymes of the ingredients, and has both high nutritional value and absorption rate.
　
　
Our goal is not just a health drink, but an "ethical food" that quietly blends into our daily lives. Whether it's a busy morning, a time to refresh yourself, or a time to get in shape, we want to deliver a cup that balances the mind and body. Hoeikitchen proposes a new form of wellness that combines the sophistication of the city with the bounty of nature.

What are we doing?

HoeiKitchen offers a simple yet sophisticated wellness experience, with a focus on cold-pressed whey juice. In order to embody the brand's worldview, we have been thoroughly committed to "material quality" and "manufacturing method". Whey, which is harvested from dairy cows raised in the rich natural environment of Awaji Island, is rich in protein, vitamins, and minerals, and is even called a "drinking infusion". Combined with this cold pressing method, in which seasonal vegetables and fruits are carefully squeezed at low temperature and pressure, we minimize nutrient loss and achieve a cup that reaches the body directly.
　
　
What I struggled with in creating the product was the balance that maximizes the freshness and flavor of the ingredients. In order to protect vitamins and enzymes that are often lost in high-speed juicers, a slow juicer is used to slowly squeeze juice at a low speed of 75~160 revolutions per minute. This ensures that the original taste and nutrition of the ingredients remain intact. In addition, whey is water-soluble, has a high absorption rate, and has a low fat content. It is a protein that improves the intestinal environment and boosts immunity, and can be safely incorporated into muscle maintenance after exercise, dieting, and the elderly.
　
　
Furthermore, HoeiKitchen values ethical perspectives. Whey is a by-product of cheese production, and by making effective use of it, it also contributes to reducing food loss. From the perspective of the SDGs, we are also conscious of the sustainable production background. The minimalist and beautiful packaging design for city dwellers is also designed to reduce waste and give a sophisticated impression. HOEIKITCHEN is a brand that embodies health, beauty, and sustainability in a simple way.
　

Commitment to the product

All of HOEIKITCHEN's products are focused on the "power of ingredients" and "balance of taste".
1 "Tomato &Apple Whey Juice" is a taste that is easy to drink even for children who don't like tomatoes. It features a perfect balance of fresh tomatoes and apples. The fruity sweetness harmonizes with the refreshing acidity of tomatoes, creating a mouth-watering natural sweetness and fresh flavor. It's perfect for breakfast, when you want to refresh yourself, or when you want to be health-conscious, and it's easy to incorporate into your daily habits.
　
The "Komatsuna &Orange Whey Juice" is a perfect match between the lush flavor of komatsuna and the citrus sweetness of oranges. This also makes it easier to drink with reduced egg taste of komatsuna. This collaboration between vegetables and fruits is perfect for when you want to get in shape or change your mood. The cold-pressed method ensures that vitamins and enzymes remain well, making it extremely satisfying to drink. It is also recommended for nutritional supplementation after exercise and nutritional balance support on busy days.
　
3 "Blueberry &Apple Whey Juice" is a contract with an organic blueberry farmer in Kisarazu, and it is mixed with whey as the base, using apples luxuriously. It features a natural sweetness and fresh taste, making it perfect for breakfast, snacks, and a post-workout refreshment. All products are packaged in minimalist packaging that cuts down on waste and fits into an urban lifestyle. Many customers say that it is easy to drink and easy to continue, and that it was a great gift, and it has been highly praised as a one-of-a-kind juice that combines health, deliciousness, and design.
4 "Pineapple &Orange Whey Juice"
Carefully selected pineapples and oranges are topped with nutrient-rich whey. This juice has a sweet, sour, and fruity flavor, making it a popular taste not only for nutritional supplements but also for children. Incorporate it into your daily health routine and enjoy deliciousness and nutrition at the same time!
　
　
　

Who are supporting us?

HoeiKitchen is supported by people in their late 20s and 60s who are busy in the city, and are highly interested in health and beauty. It is especially chosen by those who want to easily incorporate nutrition into their daily diet and those who value a sophisticated lifestyle. In addition, gifts are in high demand, and sets with cooler bags are also popular as gifts for loved ones.
　
　
　
Actual buyers have commented that it is essential for their morning routine, that the design is cute, that it is easier to manage their physical condition, that it has improved communication, and that their skin has become beautiful. The wholesale stores are mainly sensitive stores such as select shops, organic specialty stores, and lifestyle shops. The simple and beautiful packaging will also make it stand out in stores.
　
HOEIKITCHEN is steadily expanding its support as a new choice for modern people seeking health, beauty, and sustainability.
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