PiQUALE

ピカーレ

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【Eating and playing opens up the world】We support the moment when children's potential blossoms through daily "eating" and "playing".

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T2150003001318

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About the brand

【Eating and playing opens up the world】We support the moment when children's potential blossoms through daily "eating" and "playing".

Based on the concept of "nurturing the 'can-do' from the age of 0", we carefully select items from around the world that nurture children's independence and curiosity

The items handled are thoroughly verified to ensure that they have each of the following elements: "intuitive design," "ease of handling," "safety," and "joy of use."

It is widely supported by the child-rearing generation who want to value the growth of their children and develop a sense of independence.

More about the Brand Owner

小川晃代

Ogawa Akiyo

She is an active child-rearing mom of three children. In 2018, I came across doddl cutlery and launched doddl Japan authorized distributor "Picale" through crowdfunding. Through overseas tools and information that have not been introduced to Japan, adults can broaden their horizons and say, "Children's potential is amazing!" and "Raising children is fun!" I would like to deliver an opportunity to feel that.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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"I want to increase the number of children's 'I made it!' moments."

Blue Ocean Tradings was born in 2015 in Osaka, Japan. It all started when representative Koyo Ogawa came into contact with overseas child-rearing goods and realized the potential of products that "nurture children's independence" that had not yet been introduced in Japan.

I was particularly impressed by my encounter with the British-born children's cutlery "doddl". I was impressed by the product, which has an ergonomic design and allows the little one to experience the joy of eating on their own.

"Parenting is fun, but sometimes it's hard. The moment when your eyes shine is an irreplaceable joy. I want to help increase the number of such moments," and with this in mind, we started a business to deliver excellent overseas child-rearing goods to families in Japan.

In addition to mere import and sales, we are also focusing on developing products tailored to the child-rearing environment in Japan and disseminating information that enriches communication between parents and children.

The brand name "PiQUALE" expresses the desire to value children's curiosity and inquisitiveness. Nurturing children's "can-do" skills and bringing small happiness to the daily lives of parents and children is our unchanging mission.

What are we doing?

Based on the concept of "nurturing children who can do it from the age of 0", we carefully select and deliver items from all over the world that nurture children's independence and curiosity.

The most important thing when choosing a product is the child's perspective. We thoroughly verify whether there is a design that children will want to use intuitively, a device that is easy to handle even with small hands, safety and elements that will make you feel the joy of use.

For example, the UK-born "DODDL" is more than just children's cutlery. Every detail has been thought out, including an ergonomic and easy-to-grip handle, the right weight balance, and a design that adapts to the child's development. When developing in Japan, we also propose how to use it according to the food culture and dining environment of Japan.

In addition, the "EasyTots" plate not only has the function of being fixed to the table with suction cups, but also has a color and shape that makes the child interested in food and motivates him to eat on his own.

We do not simply provide "convenient things", but we want to be a partner that enriches the days of child-rearing by being close to the feelings of parents who watch over their children's growth. For this reason, we actively incorporate the voices of staff who are actually raising children and mothers who cooperate as ambassadors in product development and selection.

"Nurturing children's 'can-do' and increasing the smiles of parents and children"—With this thought in mind, we will continue to deliver valuable items and information.

Commitment to the product

▶Doddl Cutlery

With a unique ergonomic design, this cutlery supports "eating by yourself" from the age of 1. It is designed to be easy to handle, even with small hands, with an easy-to-grip handle that sets it apart from traditional children's cutlery and the right balance of weight.

It is worth mentioning that it is not just a "small size", but a design that is tailored to the developmental stage of the child's hand. Movements such as grasping, scooping, and stabbing can be performed intuitively, so children can master it in a short period of time.

We have received many happy comments such as "My children are now able to eat on their own, which makes mealtime more enjoyable" and "My manual dexterity has grown, and I am now able to do other detailed tasks."

▶EasyTots

Based on the concept of "not turning over", tableware devised by a British mom. It can be fixed to the table with a strong suction cup, reducing stress when the child is practicing to eat on his own.

The easy-to-use divider, which is divided into three parts, can be used for a long time, from the weaning stage to infant food, and is designed to prevent ingredients from mixing with each other. It is made of silicone material and soft, and it is also practical enough to be microwave and dishwasher-safe.

▶Jellystone Designs

A silicone toy that supports sensory play such as touching, chewing, and grasping. It is made from sap collected from natural rubber trees and is particular about safety.

Because of its teeth, it is popular as an educational toy and as a baby gift because of its high design that looks great as an interior. It is supported by many mothers as "babies play with enthusiasm" and "colors, shapes, and textures stimulate children's sensibilities."

Who are supporting us?

Pickale's products are widely supported by the child-rearing generation who want to value the growth of their children and develop a sense of independence.

The main customer base is parents in their 30s with children aged 0 to 3 years. In particular, it is chosen by those who want to respect their children's desire to "do things on their own" and those who are highly interested in food education and intellectual education.

We have received comments such as, "Children can now eat on their own, which makes mealtime more enjoyable," "The design is stylish and adults will want to use it," and "I was very pleased when I gave it as a baby gift."

Sales channels are mainly the company's own e-commerce site, but the number of limited-time pop-ups at department stores and select shops is also increasing. Awareness has increased due to the "I made it!" posts by mothers raising children, and it has been recommended by experts as a "tool to make child-rearing fun".

In addition, we are also focusing on community building through SNS, and information on actual usage and utilization is actively exchanged, led by ambassadors called "Pickare Mama".

■ This kind of transaction is being created

・ As equipment for children's facilities, nursery schools, kindergartens, etc., and as a product for sale

・Gift specialty shop

・ As equipment for special facilities such as hotels and inns, and as a product for sale

・ As a children's cutlery for a particular restaurant

Brand review for PiQUALE

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Cafe・Tea House

Posted on

10/20/25

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とても可愛くて子供達に安心して届けられる商品だと思います。色も可愛くて、商品もしっかりしています。大変親切に対応していただき、発送も大変スムーズに対応してくださいました。沢山のお子様に届けたいと思います。これからもよろしくお願いします。

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この度は心温まるレビューをお寄せいただき、誠にありがとうございます。商品をお気に召していただけたとのこと、大変光栄に存じます。今後も皆さまに喜んでいただける商品づくりに努めてまいります。こちらこそ、これからもどうぞよろしくお願いいたします。

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More about the Brand Owner

小川 晃代

Ogawa Akiyo

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小川晃代

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