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ASH HEAD BREWERY

ASH HEAD BREWERY

アッシュヘッドブリュワリー
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合同会社 ASH HEAD BREWERY
We make craft beer in Kirishima City, Kagoshima Prefecture. Through craft beer, we want to be a bridge between people, cultures, and regions. ――With that in mind, we started the brewery.
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About the brand

We make craft beer in Kirishima City, Kagoshima Prefecture. Through craft beer, we want to be a bridge between people, cultures, and regions. ――With that in mind, we started the brewery.
1
He studied brewing in Portland, the mecca of craft beer, and uses his knowledge and skills to make beer in his hometown of Kagoshima.
2
It uses famous water that has been polished over many years in the Kirishima mountain range. Water is separated from two shochu breweries with different water quality, and the beer is used differently depending on the direction and style of the beer.
3
In the spirit of "local first", we also make beer using Kagoshima's agricultural products.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Before entering the world of beer brewing, I worked as a semiconductor engineer in various countries overseas, where I was exposed to diverse cultures and values.
Every time I drink beer made in each region, I am surprised not only by the taste, but also by the deeply rooted beer in our lives."cultureIt existed as ".
　
Sake born in that area is loved by the people of that area and is drunk as a daily pleasureI remember being impressed by the appearance.
The local climate, ingredients, history, and people's activities are condensed into a single beer, which the locals enjoy with pride. I saw many of these scenes and was strongly fascinated.
　
"I want to someday make beer with the culture unique to that place."
　
That was the first time I started ASH HEAD BREWERY.

What are we doing?

Culture and terroir are strongly linked—I felt this way from my overseas experience, and I thought that making a beer that allows you to feel the land of Kirishima was the closest thing to what I was aiming for.
　
Kirishima City is a land blessed with a wide variety of water quality, not only hot springs.
And when I thought about what "sake can become a culture", the first thing that came to mind was shochu made in my hometown of Kirishima. Shochu is carefully made with great care by hand, and even though the ingredients are the same, each brewery has a rich personality, and its taste, depth, and enjoyment are immeasurable.
　
That's why I have shaped Kirishima's shochu culture.waterI focused on ".
From the brewing water of shochu breweries with different tastes, we select the most suitable water according to the direction and aroma of the beer we envision, and use it for brewing.
　
Kirishima's climate and water. Expressing this blessing in the form of beer - this is the challenge we are currently working on.

Commitment to the product

Our experience of drinking many beers around the world is the cornerstone of our product creation.
They offer a wide range of beers, from classic and historic traditional styles to modern styles full of pop and novelty.
　
Among them, we especially valueThe beer must be a good fit for the climate of Kirishima。
While staying close to the rhythm of the food, atmosphere, and land, we connect people with nature - the core is such "beer that brews harmony".
　
Not only is it delicious, but it is also a memorable drink because you drink it in this land.
That is the commitment we put into our products.

Who are supporting us?

Our beer is warmly received by the people of Kirishima and Kagoshima.
In addition, we have received support from people from various industries who visit from outside the prefecture on business trips, and the number of people who say, "I want to drink this beer when I come to Kirishima" has increased.
　
In addition, it is the greatest encouragement as a producer to receive praise from overseas travelers and expatriates as "delicious".
And since it is the same water, there are many cases where shochu lovers can pick it up, and I feel the breadth of its support every day.
　
I am very happy that you can enjoy it across countries and genres while being rooted in the region.
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