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KEIGU design

KEIGU design

ケイグ　デザイン
Vendor
CACICO design
-Chain mail accessories- Like adding "Sincerely" to the end of the letter We will deliver a costume as a word to wear ｜UNISEX BRAND

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T7810063178239

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About the brand

-Chain mail accessories- Like adding "Sincerely" to the end of the letter We will deliver a costume as a word to wear ｜UNISEX BRAND
1
Unisex chain brand
2
Handmade
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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KEIGU design was born to propose a new value of "wearing words". The origin of the brand name is the "sincerity" that accompanies the conclusion of the letter. It is rooted in Japan's unique aesthetic sense of caring for others and expressing polite feelings. In modern society, communication has become digital, and the weight and temperature of words tend to be diluted. It is precisely because of such an era that I wanted to visualize my respect and feelings for myself and my loved ones by acquiring "words" through accessories.
　
The reason for launching the brand is the commonality between "clothing" and "words" that I suddenly feel in my daily life. Both are a way to express yourself and are important elements in building relationships with others. KEIGU design pursues designs that combine strength, suppleness, and delicate beauty with the motif of chain mail. As a unisex brand, we aim to make it accessible to everyone, regardless of gender, age, or nationality.
　
What we want to achieve is not just the provision of accessories; Through accessories, we want to deliver new experiences that add "words" to our daily outfits. As a cheer for yourself or as a gift for your loved ones, we hope that KEIGU design items will inspire you to create emotional connections. A minimalist and sophisticated design with a quiet message. KEIGU design wants to be a brand that is close to everyone living in the modern era.

What are we doing?

KEIGU design offers accessories that are a modern reinterpretation of "chain mail". The brand's worldview lies in blending minimalist and sophisticated urban beauty with Japan's unique spirituality. All items are unisex and have a lineup that blends into everyday life, including necklaces, bracelets, rings, card cases, bags, belts, and more.
　
The core of the concept is "words to wear". Like the "sincerely" that accompanies the end of a letter, we aim for the trinket to be a presence that adds a quiet respect and thought to our daily attire. Therefore, the design has been stripped down to the utmost to create a simple yet strong form. The material is brass rhodium plating, which achieves both a sense of dignity and delicacy. All items are sold in grams, and the price is set for every 1 gram. This is a commitment to honestly conveying the value of the material and the purity of the design.
　
In product manufacturing, we pay close attention to the thickness and weight of the chain, as well as the balance when worn, and thoroughly finish it by hand. We also value the meaning of "protecting" chain mail, and we want to be a presence that gently supports the hearts of those who wear it. In addition, by pursuing durability that can be used for a long time and genderless design, we also contribute to sustainable values. KEIGU design continues to propose new forms of communication to modern society through trinkets.

Commitment to the product

KEIGU design's products combine minimalist and sophisticated aesthetics with functionality that is close to everyday life. The main product, the CA2in1-9mm_Bracelet, uses a brass rhodium-plated 9mm chain and features a design that balances a sense of solidity and delicacy. The weight from 22g gives it a solid presence the moment you wear it, adding an accent to a simple outfit. It is unisex and blends naturally with any style, so it can be used in a wide range of situations.
　
The HAPE4in1-8mm_Bracelet is a quadruple specification using an 8mm chain, bringing a sense of dimension and movement to your hand. It features a moderate weight from 19g and a smooth texture, allowing you to enjoy free arrangements, such as layering or using it individually. The simple yet statement design is especially popular among those who prefer minimalist fashion.
　
The JA6in2-6mm_Ring is a ring that combines a 12mm wide chain with a 6in2 pattern. It is light to wear from 6g and has a unique form that looks great on your fingertips. It can be used not only for everyday use but also as an accent for special occasions. All items are popular for their unique system of selling in grams, allowing you to directly feel the value of the material. Customers have commented that it is simple yet impressive, easy to match with any outfit, and can be used for a long time. KEIGU design delivers a quiet message and a high-quality experience to everyday life through accessories.

Who are supporting us?

KEIGU design is favored by those who want an urban and sophisticated lifestyle. The target audience is mainly men and women in their late 20s and 40s, and they are highly sensitive to fashion, art, and design. The actual customer base is spread across a wide range of people of all genders and ages, looking for simple and high-quality products.
　
The main sales channel is the online shop, which receives orders from all over the country. In addition, it is increasingly available in select shops, galleries, and other sensitive stores, and it is popular that you can actually pick it up and check the texture and weight. Many buyers have commented that it was a great gift, that it was simple but has a unique personality, and that it is a design that can be used for a long time.
　
KEIGU design will continue to expand its support from people with diverse values, staying close to everyone who wants to add a quiet message to their daily lives through trinkets.
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