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Tokoko Circus

Tokoko Circus

トコトコサーカス
Vendor
株式会社ねこのてカンパニー
If you take a peek, you'll definitely want to put it next to you... The world's cutest cat miscellaneous goods will color your daily life.

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T1012401021556

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About the brand

If you take a peek, you'll definitely want to put it next to you... The world's cutest cat miscellaneous goods will color your daily life.
1
The unique design values the picture book-like world view and expresses the expressions and gestures of each cat with a delicate and warm touch
2
From stationery to kitchen miscellaneous goods, a wide lineup that will soothe and color the casual moments of everyday life
3
We have developed a wide variety of series with a high story that even adult women will want to have, such as retro signage style and museum motifs.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Tokoko Circus was born from the desire to create the world's cutest cat brand. We use the free and adorable charm of cats as products and propose miscellaneous goods and stationery that add color to everyday life.
　
　
We value not only "cuteness" as a simple character good, but also a story that gives a comfortable sense of white space. I want to gently snuggle up to the daily life of the user. By conveying the individuality and free way of life of cats through design, we will deliver healing and small happiness to people's hearts after picking up the product.

What are we doing?

Tokoko Circus offers minimalist and sophisticated miscellaneous goods and stationery with the theme of "cats". Our role is not just to make office supplies and miscellaneous goods. We have created products that trap playfulness and stories in simplicity and transform the user's daily life into something "a little special."
　
　
"It's simple, but every time I see it, I get excited." In order to support such excitement, we continue to pursue reliable quality without making any compromises from material selection to production background.

Commitment to the product

　
　
■「kyou wa donna hi?」 Series
This series is inspired by a picture diary that describes the mysterious daily life of cats. The vibrant and fantastic illustrations with watercolor touches capture the imagination of viewers. We will deliver a world full of dreams and kindness, where a new story is born every time you pick it up.
　
■"Fleurs & Chats" series
This is a series full of stories based on the theme of a flower illustrated book drawn by the cat girl "Opera". The cats crowned with the birth flowers of each month from January to December are depicted with a delicate and warm touch, and continue to stay close to the hearts of many fans as birthday gifts and treats for themselves.
　
■"SYARENEKO" series
As the name suggests, it is a playful series that depicts the daily life of cats who enjoy "fashion". The cats wear glasses and their favorite hats, enjoying fashion just like humans, with a sophisticated urban touch.
　

Who are supporting us?

Tokoko Circus is supported by a wide range of customers. The main target audience is women in their 20s and 40s who prefer simple and sophisticated designs, but it is also popular with men who love cats and seniors who are in high demand for gifts. The actual buyer base is mainly business people working in urban areas and people who seek healing and color in their daily lives.
　
Sales channels are available at various physical stores such as online shops, general stores, bookstores, and cafes nationwide.
　
Many customers have commented that it is simple but has a personality, that it heals me every time I use it, and that it will definitely make me happy when I choose it as a gift. On social media, more and more people are posting purchased items as a scene in their daily lives, and the community that sympathizes with the brand's worldview is naturally expanding. Tokoko Circus will continue to be a presence that is close to diverse lifestyles and delivers small happiness to everyday life.
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