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totono

totono

トトノ
Vendor
株式会社Delight
A product that will be used for a long time by sauna lovers. A sauna goods brand that is particular about materials.
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About the brand

A product that will be used for a long time by sauna lovers. A sauna goods brand that is particular about materials.
1
Quality: High-quality materials and manufacturing techniques. Born from carefully selected materials and a careful manufacturing process, it offers excellent durability and comfort
2
Design: Modern and sleek design. It features unique and stylish designs by expert designers. We promise our customers products that combine beauty and functionality.
3
Harmony of mind and body: Providing relaxation and detoxification. We design products that maximize the detoxifying effect obtained through the sauna experience.

More about the Brand Owner

齋藤崚

RYO SAITO

He launched a corporation to give shape to his thoughts as a sauna as a brand. With the belief that we are particular about manufacturing, we aim to be a brand that will be loved by many sauna lovers for a long time.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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"totono" was born from the desire to incorporate sauna culture into daily life and propose a lifestyle that pursues harmony between mind and body.
　
We believe that the sauna is not just a place of relaxation, but a special space that prepares the mind and body and energizes the body.
　
The desire to enrich that experience and spread the "good flow" to the entire life is the starting point of "totono".

What are we doing?

The reason why we started working on the sauna hat was that we wanted to make a product that we were satisfied with.
　
One of the reasons why we focused on "Imabari towels" was that the co-founder and I actually had a place of memories called "Imabari." We both visited it on a school trip, and it was a place we both visited when we were in college. I was impressed by Imabari's careful and high-quality towel fabric making, and decided to visit the local factory directly. By actually seeing the making of Imabari towels at a local factory, touching them with their hands, and carefully selecting the materials, TOTONO's sauna hat was born.
　
As a result of the careful handwork of local craftsmen in Imabari, the materials and functions of our sauna hats are finished with "water absorption", "durability", and "heat insulation".

Commitment to the product

< durability surface>
The surface is shirred. Not only does it provide a smooth touch and glossy feel, but it is also machine washable because the pile is resistant to fraying. It is finished in a durable way that can be used for a long time. As for the heat insulation, the reason is that it uses a thick Imabari towel fabric, which prevents your head from falling out.
　
*Shearing: Cutting and trimming the pile surface of towels
　
< design >
We are particular about the deep and large design and aim for a sense of immersion in the sauna time. It's just deep enough to hide your eyes, so it's time to relax and prepare your mind and body.
　
< design >
It was supervised by a professional designer. As you can see from the logo, the word "totono" is fused with a steam motif. The logo is casually placed on the tag so that it will not get boring.

Who are supporting us?

Initially, the color of the sauna hat itself was also kneaded for men, but it has received considerable support from women. It seems that it is also evaluated in terms of the protective function of the hair and scalp.
　
It is a design / functionality that is easy to use and will be appreciated by any user who likes saunas or is interested in saunas
　
In addition, we have received comments such as, "When I gave it to them, they were happy to use it." It is finished in a way that is easy to give to lovers, family, friends, and various people at various times.
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