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Fabrich

Fabrich

ファブリッチ
Vendor
株式会社Extage
Let's love me more tomorrow. An apparel brand that gently wraps around your worries as you do your best.
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T2120003010750

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About the brand

Let's love me more tomorrow. An apparel brand that gently wraps around your worries as you do your best.
1
"Fabrich" means "fabric" + "luxury".
2
In addition to brushed tights that are very useful in winter, we also offer seamless shorts that can be lineless, and UV hats with 100% UV protection.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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"Gently wrap your worries so that you can shine brighter tomorrow."
This idea was born from Fabrich.
　
The name combines Fabric and Rich reflects our desire to be close to women's daily lives and wrap them in high-quality materials.
　
Modern women are busy with work, housework, and childcare every day. In such a situation, it is not uncommon to be forced to compromise between the desire to enjoy fashion and the desire to be comfortable. The choice is even more difficult, especially during the change of seasons and harsh climates.
　
We launched Fabrich to respond to these women's desire to "not give up on appearance or functionality".
To achieve both beauty and functionality. We believe that it is not just about making apparel products, but about providing life solutions that enrich women's daily lives.
　
"Let's love me more tomorrow."
This brand message is a desire to take more care of yourself by wearing Fabrich. We will continue to support women in their own way every day and deliver products that make them feel "glad I have this".
　

What are we doing?

At Fabrich, we create products that are close to women's daily lives based on the concept of "just the right amount of comfort for every day."
　
Functionality and Aesthetics
"Functional but sacrificing appearance" or "fashionable but lacking practicality" - in order to eliminate such a two-choice situation, we are engaged in thorough material research and design. For example, brushed tights have an extremely thick warmth while giving them a bare skin-like look.
This made it both cold protection and fashion.
　
Attention to detail
In product development, we envision the actual use situation in detail and design every detail from the perspective of "it would be convenient if this was the case." We have thoroughly pursued ease of use, such as making the toe part of the brushed tights thinner to make it easier to put on and take off shoes, and using a wired brim and Velcro for UV HAT to allow adjustment.
　
Commitment to Quality
Under the strict standard of "only releasing products that all employees are satisfied with," we have repeatedly made prototypes and improvements. We also conduct performance inspections by third-party organizations to ensure objective quality.
　
As a result of these efforts, we have received support from many women, such as winning first place in categories on major e-commerce sites.
We will continue to provide products that give shape to women's "wishes" and make their daily lives more comfortable and enriching.

Commitment to the product

Brushed tights — extremely thick, but bare skin feel
　
　
Developed for women who want to stay warm and enjoy fashion even in winter, the brushed tights are our flagship product, with a cumulative shipment of over 18,000 units in one year since its launch.
Although it is an extremely thick fabric equivalent to 1200 deniers, it achieves a sheer feeling equivalent to 50 deniers.
Many customers have been surprised that "even though it is a brushed material, it is not unnatural."
The toes are designed without brushed lining, so they don't get stuffy and make it easy to put on and take off pumps and boots.
Won first place in the tights category of the e-commerce site ranking.
It is used in various situations such as "It was the right decision to take it on a trip to Hokkaido" and "I was able to stay warm even at the farewell ceremony in the middle of winter".
　
Seamless shorts — lineless and beautiful silhouette
　
　
The seamless design with no seams prevents the pants line from echoing even on tight clothes, supporting a beautiful silhouette.
The tagless design reduces friction against the skin and provides a light wearing feel.
The shallow shoe design makes the waist area neat, while the excellent elasticity reduces the pressure around the stomach and legs.
The design wraps around the hips to prevent biting, and the breathable material reduces stuffiness. It is a great value set of 6 pieces and is convenient for washing.
　
UV HAT — UV and heat protection in one
　
　
UV HAT is popular as a "parasol" made of high-performance fabrics with a UV protection rate of 100%, a light shading rate of 99.99% or more, a UPF of 50+, and a heat shielding capacity of about 47%.
The cool feel of the cool-to-touch material will support you comfortably even when you go out in the summer.
The wired brim and Velcro on the back of the head allow you to adjust the silhouette and size freely. It has a chin strap so it is safe to use in the wind and on a bicycle, and the highly breathable mesh structure is designed to prevent stuffiness.

Who are supporting us?

Fabrich has a strong following among modern women who "don't want to compromise on appearance or functionality".
　
Main customer groups:
・Working women in their late 20s to 40s
・Busy mom raising children
・Those who want to enjoy fashion even in changing seasons and harsh weather
・Those who seek both practicality and beauty
　
In particular, brushed tights have received overwhelming support from women who want to enjoy fashion even in the cold season, such as "traveling to Hokkaido", "farewell ceremonies in the middle of winter", and "when you want to wear a skirt in winter".
"It's warm and you can enjoy fashion!"
"If this is the case, stockings will be cold and painful in cold weather... Lucky to know the existence of these tights!!"
Many voices of joy have been received.
Focusing on sales on major e-commerce sites, we are currently expanding to wholesale companies and major foreign-affiliated e-commerce malls.
We are expanding our sales channels to supermarkets, variety stores, department stores, drugstores, and other places to accompany more women's daily lives.
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Deferred payments of up to 60 days
Pay for purchases by invoice. Payment via credit card is also accepted.
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