Hakuba, Nagano Prefecture.
Located in the Northern Alps, this area of majestic mountain ridges was developed during the Meiji era.
From Taisho to Showa as a suitable place for mountain tourism such as mountain climbing and skiing
It will make great progress.
In 1998, it was the host of the Nagano Winter Olympics and was welcomed by skiers from all over the world.
It was in the spotlight.
It is by no means optimal for human activities.
Still, you can't see it in urban areas, with stunning views and diverse and rich
There is nature.
The three mountains of Hakuba, which boast an altitude of 3000m, are one of the 100 famous mountains in Japan.
Rare alpine plants live in a harsh but unique environment.
We have a harsh but rich natural climate.
We make craft beer in Hakuba.
We use high-quality natural water polished on high mountain peaks that can only be found here.
We create things that enrich people's hearts.
We create.
A culture rooted in this land.
We create.
The inspiration for the creation of the people of Hakuba.
We create.
A place where diverse people can mix.
We start creating.
At the foot of a beautiful mountain ridge, from a craft beer with warmth.