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Hakuba, Nagano Prefecture. It is a new craft beer with a soft taste born from "snow-melted ultra-soft water". It is also the only beer brewed at ski resorts in Japan.

HAKUBA CRAFT

ハクバクラフト

Vendor

reth株式会社

Liquor license

YES

Hakuba, Nagano Prefecture. It is a new craft beer with a soft taste born from "snow-melted ultra-soft water". It is also the only beer brewed at ski resorts in Japan.

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About the brand

Hakuba, Nagano Prefecture. It is a new craft beer with a soft taste born from "snow-melted ultra-soft water". It is also the only beer brewed at ski resorts in Japan.

Craft beer born from ultra-soft water with a hardness of 0. The Hakuba Valley, where the brewery is located, has a rich water source and can collect high-quality water.

He has won awards at the Shinshu Brand Award (Design Category) and the Japan Great Beer Awards. We are particular about manufacturing from product design.

You can increase your ability to attract customers by handling craft beer made in "Hakuba Valley", which is a hot topic as a tourist destination. We will provide promotional items such as posters and POPs free of charge.

More about the Brand Owner

醸造家

兒島/小池

Nice to meet you, I'm HAKUBA CRAFT's brewers Kojima and Koike. We engage in dialogue with the market and strive to evolve with the times. Some customer needs remain the same, while others change with the times. I believe that it is necessary to have a firm will as a producer to accept and absorb the changes of the times and reflect them in our products so as not to become complacent, while maintaining an unwavering axis. That's why we listen to the voices and opinions of our customers and engage in dialogue with the market to create craft beers that continue to evolve with the times.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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Hakuba, Nagano Prefecture.

Located in the Northern Alps, this area of majestic mountain ridges was developed during the Meiji era.

From Taisho to Showa as a suitable place for mountain tourism such as mountain climbing and skiing

It will make great progress.

In 1998, it was the host of the Nagano Winter Olympics and was welcomed by skiers from all over the world.

It was in the spotlight.

It is by no means optimal for human activities.

Still, you can't see it in urban areas, with stunning views and diverse and rich

There is nature.

The three mountains of Hakuba, which boast an altitude of 3000m, are one of the 100 famous mountains in Japan.

Rare alpine plants live in a harsh but unique environment.

We have a harsh but rich natural climate.

We make craft beer in Hakuba.

We use high-quality natural water polished on high mountain peaks that can only be found here.

We create things that enrich people's hearts.

We create.

A culture rooted in this land.

We create.

The inspiration for the creation of the people of Hakuba.

We create.

A place where diverse people can mix.

We start creating.

At the foot of a beautiful mountain ridge, from a craft beer with warmth.

What are we doing?

We use a good water source to make delicious craft beer.

Hakuba Valley, which has a rich natural climate,

We have abundant water sources,

Very high quality water is available.

The water in the Tsugaike area where our brewery is located is

Snowmelt water from the Northern Alps is filtered through the earth,

It is spring water, and it is water that has been polished by Mother Nature.

This water enhances the taste of craft beer.

We use high quality water polished into this high mountain ridge, majestic earth,

We make craft beer that enriches people's hearts.

Commitment to the product

Aiming to become a circle in this land.

We aim to circulate the region we love.

For example, about 3 tons of malt discharged during the manufacturing process

All are provided to local livestock producers and farmers as compost and feed.

We support local agriculture and livestock farming.

In addition, we have started to cultivate hops with our own hands by utilizing idle farmland.

It is also possible to create stable employment in this area where there is a busy season.

We see it as a responsibility to make craft beer in this area.

We will share the beer label with local silver human resource facilities and facilities for the disabled.

Everything is created by hand.

In this way, we aim to create a sustainable community and make beer.

Who are supporting us?

It is loved by those who have little experience in drinking craft beer (they are not good at beer).

The refreshing flavor will make craft beer explorers groan.

It is also used as a toast drink.

Since it is prepared with ultra-soft water, it has the feature that you will not get tired of drinking.

You can have as many beers as you want. I have also received a comment.

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Deferred payments of up to 60 days

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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