murmo

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Japan menstrual cup "murmo". It is the "first menstrual cup" that is easy to put on and take off without frustration even if you are inexperienced with the patent-pending "Easy Line".

Eco-friendly

Female Leadership

Social Good

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T1010701043114

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About the brand

Japan menstrual cup "murmo". It is the "first menstrual cup" that is easy to put on and take off without frustration even if you are inexperienced with the patent-pending "Easy Line".

Made from 100% medical-grade silicone, sustainable sanitary products that can be used continuously for up to 12 hours and can be used repeatedly for several years

"I don't feel like I can put it in the vagina ..." "What if I can't take it out ..." A unique design that lowers the first hurdle and makes it easy to put on and take off (patent pending)

Everything from development to manufacturing is done in Japan. We conducted a prototype monitor of people who had no experience with menstrual cups and those who had been frustrated in the past, and decided on the shape and size

More about the Brand Owner

高島華子

Takashima Hanako

Thanks for watching. With the menstrual cup, I felt the potential of the menstrual cup from my own experience and interviews with many women, who had been looking forward to my depressing period a little until then, and developed a menstrual cup that is easy to use even for first-time people without frustration. We aim for a future where there is no longer any patience, discomfort, or restrictions on movement of menstruation, and people can live comfortably and freely every day without being affected by menstruation. We hope that as many customers as possible will be able to pick it up and be of use to them.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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Four years later, I still remember the exhilaration I felt when I used the menstrual cup for the first time and was free from the stuffiness and smell of my period.

I wanted many people to know about this emotion, and that was the beginning.

We want to provide many people who are enduring their periods, such as stuffiness and odors during menstruation, restrictions on activities in hot springs, swimming pools, and sports, with the option to spend their periods comfortably.

I wanted to create a future where I could spend my days on my menstrual period the same as my daily life, so I launched "murmo".

What are we doing?

Murmo is a future sanitary products brand that starts with menstrual cups.

A menstrual cup is a reusable sanitary product that is inserted into the vagina. It has many advantages, such as eliminating discomfort such as stuffiness and odor, restrictions on activities such as hot spring trips and sports, and being easy on the environment and wallets because it can be washed and used repeatedly for several years.

On the other hand, there are many people who are hesitant even if they are interested in it due to concerns such as "whether it can be used safely" and "what to do if it cannot be taken out", and it is a sanitary product with a high initial hurdle.

Murmo has lowered that initial hurdle and developed the first menstrual cup that can be used without frustration for those who pick it up for the first time.

In addition, we will develop goods that make menstruation easier, mainly menstrual cups.

Commitment to the product

Murmo's menstrual cups are functional, design, and user support, which encourage the use of menstrual cups for the first time.

1. Functionality

The "Easy Line" design (patent pending) that makes it easy to fold and put on and take off the cup is packed with ingenuity that minimizes anxiety about use, such as a slightly slender size and shape that has been adjusted in increments of 0.1 mm.

・Attached case

The case that comes with the product is a murmo original design from Pake®︎. It is a thick waterproof and odor-proof film material that is ideal for carrying around when you go out, and it is not bulky and does not get dirty when you carry it in your bag. In addition, it can be washed and used repeatedly, reducing the environmental impact.

2. Design

Murmo's slogan is "Unwelcome Menstruation Welcome". I wanted to use the image of physiology as something that is difficult to talk about and hide to be an opportunity to open up, so I was particular about the color tone of the product and the design of the package.

-Sticking points-

・ Nuance color that has a sense of cleanliness and blends well with the skin: Mauve pink menstrual cup

Two reasons for the packaging designed to make you think, "Is this a menstrual cup box?"

Reason 1: It is a package with photos of photographer Masumi Ishida Mr./Ms. laid out.

What appears in Mr./Ms.'s photographs is a universal scenery that is nothing but something we have seen somewhere. In the light shining in it, I felt a ray of hope in my daily life, and I wanted to turn my painful menstruation, which is one of my daily lives, into hope.

Reason 2: Except for the period of menstruation, you can store it in a box package. I hope that it will become something that is there without having to put it in the back of the shelf, such as putting it on a bookshelf at home.

3. User Support

We support how to use it with a How To video and a 1-on-1 chat on the official LINE limited to purchasers.

Who are supporting us?

Murmo is an easy-to-use product for the following people.

・There are many customers in their 20s, mainly women in their 30s and 40s.

・ Those who are active such as yoga and running

・ Those who travel a lot or on business trips

・ Those who have a job that makes it difficult to go to the toilet for a long time

・ Mothers who are raising children

・ Those who are concerned about the cost of sanitary products

・ Those who are interested in sustainable options

Buyers who handle murmo

・ Select shop of organic cosmetics

(Isetan Shinjuku Beauty Apothecary, etc.)

・Ethical item shop

・ Beauty salon (wormwood steaming, VIO hair removal, esthetics, femcare)

・Shops for nurses and other medical professionals

Monitor's Voice

Yoko, late 30s

I was worried about whether it would fit properly, but I was able to use it safely because it was easy to fold and put in. It was comfortable without worrying about stuffiness during menstruation. I usually have a lot of menstrual blood, so I don't have to worry about leaks, and I was able to do marine sports during my period while traveling.

Eri, early 20s

Since it was my first time, I thought it would be difficult to put it in, but I was able to put it in without any problems, and it was not stuffy like a napkin, and I was able to spend a comfortable time! It was nice to have a cup and put it in the sauna and have a comfortable time. I think it was good that the stem part was easy to take out.

Ayako in her late 40s

It was easy to use because it was easy to fold and the stem was easy to grasp and easy to take out the menstrual cup. I thought the texture of the surface was very beautiful and of high quality.

Miya Late 30s

I used it to give my child a bath. It was a waste to use tampons to take a bath with my child, and I want to give my child a bath as soon as I get home, but I don't have time anyway, so it was very helpful. It was also easy to understand to fold it with a groove.

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More about the Brand Owner

高島 華子

Takashima Hanako

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