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-Kaninchen-

-Kaninchen-

カニンヒェン
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Kaninchen
Kaninchen is a brand that brings a little excitement to everyday life with accessories made from vintage German glass that tells a story.

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T1810306206968

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About the brand

Kaninchen is a brand that brings a little excitement to everyday life with accessories made from vintage German glass that tells a story.
1
Vintage glass from Germany produced in the 1960~1970s is remade into accessories and sent to the market.
2
The charm of a vintage that shines quietly. A delicate accessory that enhances the dignity of adults.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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-Kaninchen- started with the idea of "making the giver and the recipient smile". As the owner, Kawahori Usagi, has interacted with many people and realized that people are moved by things that contain "feelings" rather than "things" themselves. Not only on special occasions such as birthdays and anniversaries, but also in everyday life, gifts have a mysterious power. It is something that gently conveys gratitude, labor, and cherishment that cannot be conveyed in words. -Kaninchen- was born as a brand that delivers such "thoughts that give shape" to gifts.
　
Furthermore, in modern times, "convenience" and "speed" are so prioritized that the act of giving gifts is becoming a formality. However, what -Kaninchen- values is the perspective that the time of giving, the time of choosing, itself becomes a gift. What kind of people did you have in mind when you chose them, and what kind of stories moved your heart? When you can give it as a "contextual" gift, the item becomes more than just a commodity, it becomes a memorable experience.
　
In addition, -Kaninchen- also affirms the gift of himself. In our busy lives, it is very important to be kind to ourselves and to please our sensibilities. I want you to cherish the feeling of being able to honestly think, "I like this" or "I'm excited about this." To that end, Kaninchen has items that make you want to choose them as gifts for yourself, and that make you feel the narrative and warmth.
　
The giver, the recipient, and yourself. So that it will be an opportunity to gently snuggle up to someone's heart. With that in mind, -Kaninchen- is still delivering gifts today.

What are we doing?

-Kaninchen- selects and produces items that "make you want to give to your loved ones" and "satisfy your heart". The main items are handmade accessories using German vintage parts from the 1960s and 70s. Using textured parts that have been created over the years, each accessory is carefully tailored by hand, giving off a unique presence that is not found in mass-produced products.
　
In addition to accessories, we also handle a wide range of "gifts" that enrich your sensibilities, such as tea made from high-quality tea leaves, miscellaneous goods that are close to your life, and sessions based on fortune telling. What is important for all products is that they are a presence that adds a little color to the world of the person who uses it and the person to whom it is gifted. In addition to the beauty of the appearance and comfort of use, we emphasize the "storytelling" and "warmth" that gently touches the heart of the person who picks it up.
　
In addition, all of the products sold online are carefully photographed and introduced one by one, and are devised so that "thoughts" can be delivered together with words and photos. The background of the work, the origin of the materials, the story behind the item, and other introductory sentences and directions that make you feel the presence of the creator are also unique features of -Kaninchen-.
　
In recent years, we have been focusing on divination sessions not only as accessories but also as "gifts of the heart". Through Western astrology and tarot, we provide opportunities for people to become aware of their own individuality and inner desires, so that they can enjoy their daily lives more carefully and richly.
　
It is not limited to the mere exchange of goods, but also provides a whole "experience of delivering feelings and wishes". This is the core of Kaninchen's manufacturing and services.

Commitment to the product

Many of the -Kaninchen- accessories are made with vintage parts from Germany. Glass and acrylic parts, mainly from the 1960s and 70s, are carefully made by the craftsmen of that time, and have a depth, texture, and delicacy that are not found today. A unique texture that appears over time and a nostalgic charm that reaches through the ages. They give Kaninchen accessories their own personality.
　
Even in the production process, we value the "warmth of hands" that cannot be produced in mass production. While reading the expressions of the different vintage parts one by one, I think about combinations and balance colors and textures. It's a time-consuming process, but that's why we create a design that beautifully overlaps chance and inevitability.
　
For example, the necklace named "Husky" uses gibble beads (meaning fog ice), which is a lost technology, to express the tranquility and transparency of winter. Because it is difficult to describe beauty in words, I value the feeling when you hold it in your hand and the feeling you feel when you wear it.
　
In addition to accessories, items that are "small luxuries in daily life" such as tea and miscellaneous goods are also selected with an emphasis on quality and storytelling. In addition to giving it to someone as a gift, it has been carefully conceived to play a role as "nourishment for the mind" that is close to one's own sensibilities.
　
-Kaninchen-'s products are not flashy or frequent. Instead, they are all things that "linger in your mind" and "suddenly recall you" with a quiet but definite presence. Delivering items like "a companion that gently snuggles up to someone's life" is -Kaninchen-'s commitment.

Who are supporting us?

Fans of -Kaninchen- are adult women who want to "cherish their individuality" and "add a little excitement to their daily lives". In terms of age, most of them are in their 30s to 50s. Even in the midst of busy days such as work and family, there are many people who feel that they want to remember their own sensibilities and curiosities, and they sympathize with and support the worldview of -Kaninchen-, which is close to such thoughts.
　
In addition, -Kaninchen- items are often chosen as a "reward for yourself". For example, it is not uncommon to be greeted for reasons such as, "I did my best, so I'm going to give myself a gift today," or "I feel like these earrings are perfect for me right now." Rather than worrying about what others think, you can feel the strength of the sensitivity of wanting to be honest about your feelings.
　
Of course, it is often chosen as a gift, and in many cases it is used as a birthday gift for a dear friend, a retirement gift, or a gift to express gratitude. We have received many comments such as "There is a special feeling that cannot be found in commercially available products" and "Even the time to choose is fun".
　
The world view of -Kaninchen- is not too glamorous, but it is not buried. It's quiet, yet it has a definite presence. People who are attracted to such a balance are gradually spreading through SNS and word of mouth. Some repeat customers look forward to new seasonal releases or choose products in combination with fortune-telling sessions.
　
For those who know that "one gift" will remain in someone's heart, -Kaninchen- continues to quietly snuggle up.
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