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BENI BITES

BENI BITES

ベニバイツ
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株式会社IKIGAI Ritual
Domestically produced high-quality "Beniruka" is baked in lava from Sakurajima in Kagoshima for a long time, then carefully dried sweet potatoes are made into bars that lock in sweetness and nutrition using a unique manufacturing method.
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T3010901029852

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About the brand

Domestically produced high-quality "Beniruka" is baked in lava from Sakurajima in Kagoshima for a long time, then carefully dried sweet potatoes are made into bars that lock in sweetness and nutrition using a unique manufacturing method.
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1. Plant-based: Born from simple ingredients that are 100% plant-based. 2. Gluten-free: This product is gentle on the body that takes advantage of the original texture of potatoes.
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3. Sugar-free: The natural sweetness of the potatoes is brought out to the maximum. 4. Low GI foods: It suppresses drowsiness and fatigue after meals, and is also recommended when dieting.
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5. Intestinal activity with high-quality dietary fiber ◎ By drying sweet potatoes, you can expect to have intestinal activity and relieve constipation by containing high-quality dietary fiber.

More about the Brand Owner

神宮司　希望

Nozomi JINGUJI

Born in Kagoshima Prefecture, where the sweet potato harvest is the highest in Japan. After graduating from university, he joined an airline. While interacting with various foods from all over the world, I am fascinated by the diversity of food cultures. In 2013, he opened an organic egg restaurant specializing in egg dishes. In 2018, the plant-based and gluten-free sweets "UPBEET! Tokyo", On October 13, 2024 (Sweet Potato Day), the plant-based and gluten-free snack "BENI BITES" will be released. Nominated for the JAPAN Vegan Awards 2020, 2021, 2022, 2023, and 2025. Japan Food Selection 2024 Grand Prix winner. The first generation of JETRO "J-Star X Food Frontiers USA" × Ministry of Economy, Trade and Industry. Member of the Ministry of Agriculture, Forestry and Fisheries Food Tech Public-Private Council "Food Startup Future Conference", etc.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Nozomi Jinguji, the founder of BENI BITES, is from Kagoshima Prefecture, which has the highest harvest of sweet potatoes in Japan.
I grew up surrounded by sweet potatoes from a young age. I especially love dried sweet potatoes and used to carry them in my bag on a regular basis, but when I carried dried sweet potatoes with me, my hands were sticky and difficult to eat, and I felt inconvenience every day, such as not lasting long.
Based on this experience, I wanted to enjoy dried sweet potatoes more easily and anytime, anywhere, and developed BENI BITES dried sweet potato bars. We believe that the mission of "BENI BITES Dried Potato Bar" is to propose new value to suit modern lifestyles of dried sweet potatoes, which are traditional Japan health foods (superfoods).
　

What are we doing?

~Turning Japan's sweet potatoes into superheroes~
We have released BENI BITES based on the concept of "I want people to feel free to enjoy sweet potatoes", a superfood that has been popular in Japan for a long time, anywhere. BENI BITES' BENI is an acronym for "Beniimo", and BITS is named after the English word for "bite".
The first item is a new concept of "dried sweet potato bar". This is a one-handed dried sweet potato bar developed with a unique manufacturing method to make dried sweet potatoes more easy to taste and last longer.
We currently offer 5 flavors (Original, Date, Protein, Apple Cinnamon, and Fig).
　

Commitment to the product

BENI BITES dried sweet potato bars are made with thorough attention to everything from ingredients to manufacturing methods.
High-quality "Beneruka" grown in the rich nature of Minami-Kyushu is aged for more than 90 days, baked at low temperature over a long period of time in the lava of Sakurajima, the symbol of Kagoshima, and then carefully handmade one by one into "dried sweet potatoes", and the unique manufacturing method maximizes the nutrients and sweetness to create a one-handed bar. (Patent pending)
　
　
　
　
　
The most important thing we value in product development is to make simple ingredients delicious on their own.
The original is made with "sweet potatoes only!", and the dates are "only sweet potatoes and organic dates!" , Figs are made with simple ingredients themselves. Other flavors are also made from only ingredients of natural origin. We do not use any sugar, preservatives, colorings, additives, etc.
　
In addition, as an activity to give back to the earth that has grown sweet potatoes, we are participating in "1% FOR THE PLANET". We will donate more than 1% of BENI BITES' sales to environmental protection organizations. Through BENI BITES, we hope to contribute to the realization of a sustainable society as much as possible.

Who are supporting us?

BENI BITES Dried Potato Bar is supported by a wide range of customers, young and old.
　
● Plant-based protein can be ingested to replenish nutrition when moving the body ◎ Athletes, sports, and mountaineering enthusiasts.
● Since it can be taken with one hand, those who live an active life and want to choose a high-quality diet even in their busy daily lives.
● Because it has a low GI, it is less likely to make you sleepy and you are full, so you want to recharge your energy while working.
● "I want my children to eat snacks that are safe for them!" Parents' generation. Children who need allergy-free snacks.
●Those who want to adopt a plant-based, gluten-free, and ethical diet.
　
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